Rebirth starts from e-commerce

Chapter 422 Granary
"I have another opinion." Guan Shiyu raised her hand.

"You said."

"The name Fantuanbao is not very good, and it doesn't make any sense. Do you want to change the name?"

Luo Xiu thought for a while, "This is a product that allows ordinary people to deposit all their money, so let's call it [Grannary]!"

"It's a good name. Fantuan, Fantuan Payment, Granary, sounds like a name passed down in the same line."

Others also nodded in praise:

"I hope the country is safe and peaceful, and the people's granary is full."

"I hope that the people will become rich and the grains will be plentiful, and there will naturally be surplus grain in the granary."

……

After Luoxiu's decision was supported by everyone, the granary was quickly launched to the market.

Time is running out, he must rush to launch this product before Alipay, otherwise there is no way to compete.

In the original history, after the launch of Yu'e Bao, enterprises such as Penguin and ICBC also launched similar products one after another.

In particular, Penguin, which owns such a giant as WeChat Pay, has launched "Lingqiantong" on this basis, but its scale cannot be compared with Yu'ebao.

Even if your interest rate is higher, ordinary consumers may not compare it every day.

People do it first, and ordinary consumers will definitely agree to do it first.

It's as if WeChat launched the Spring Festival red envelope first, and other companies followed suit, but it had no effect.

It is important to be the first to eat crabs.

After the granary goes online, the first thing is naturally publicity.

And now advertising, it is becoming more and more difficult to win the trust of consumers.

More and more people think that advertising is deceptive.

It is already difficult to get consumers to buy a commodity that they use every day through advertising, but it is even more difficult to get them to take out the savings they have accumulated over the years from the bank and deposit them in your so-called granary.

The bank has a credit endorsement, so there is no need to worry about the money disappearing, and Fantuan is just a company, what if the money disappears after depositing it?
Therefore, Luo Xiu did not invest too much in advertising in the early stage, and only did some publicity on his own media.

The most important decision he made was to conduct a lottery on the original Fantuan app.

As long as users click on the lottery draw, they can get a virtual fund with a minimum of several thousand and a maximum of 10 yuan.

This fund will be automatically deposited into the "granary", and the virtual fund will be withdrawn by the system after seven days, but the interest generated during these seven days belongs to the user.

It is equivalent to having a sum of money in the user account, and you can see real benefits every day.

No matter how good an advertisement is, it is not as convincing as a real user experience.

Whether a product is good or not is not based on advertisements, but the conclusions drawn by users after actual use.

After the launch of the lottery, the popularity is even greater than the last time the red envelope was scanned.

Everywhere you can see users discussing:

"Luo Xiu has distributed money to everyone again, go to the rice ball to draw a lottery."

"Really? How much did you smoke?"

"I drew 1 yuan."

"Are you kidding? It would be nice to have a few dollars in red envelopes like last time. How could I really give you 1 yuan?"

"The 1 yuan is fictitious funds. It is stored in his granary, and there is an interest of one yuan per day."

"I drew [-], how much interest can I get every day?"

"I drew 5 yuan, and five yuan came to the account every day, enough for me to have a good breakfast."

"Why do I only get [-], which is only [-] cents a day, what can I do?"

……

Facts have proved that if there is a bargain, everyone will become an aunt queuing up for eggs in the supermarket.

Many people who have not downloaded the app before, have downloaded it one after another, driven by the people around them.

Fantuan payment users increased by 1000 million in just a few days.

However, seven days later, the virtual funds from the lottery were withdrawn.

The interest that was originally credited to the account every day is gone.

People are like this, if you are given an egg every day, after a period of time, you will feel that receiving an egg every day is a matter of course.

Now that you are suddenly not given eggs, you will feel pain in your heart, as if you lose an egg every day.

In order to continue to receive eggs, many users try to deposit some money into it.

Su Huaiman was one of the first users to try to save money in the barn.

She is an office worker who has just worked for three years.

Su Huaiman is different from other girls in that she has always had the habit of saving money.

Although the salary is not high, in the past three years, tens of thousands of yuan have been deposited in the bank card.

She hopes that when she gets married in the future, she can take this small coffers with her to buy a house of her own in this city with her future husband.

A few days ago, under the influence of his colleagues, Su Huaiman drew thousands of virtual funds and put them in the granary, earning a few cents a day.

Now that the virtual funds have been withdrawn, she tried to deposit 1 yuan in it, and was very happy to see the interest of one yuan every day.

The money was originally deposited in the bank on a regular basis, and there was basically no income. Even if there was a little income, it would not be broadcast in real time every day, so that you could see it so intuitively.

After a period of time, Su Huaiman felt that one dollar a day was too little, so he added 1 yuan to it, so he earned two dollars a day.

Later, she deposited all 6 yuan in deposits, and the daily interest became six yuan.

She used to be reluctant to eat breakfast in order to save money.

Now that I see an extra six yuan a day, I feel that I can eat three yuan for breakfast every day and feel at ease.

It's a pity that her total deposit is only 20. If she can save [-] or [-], the daily interest will be enough for her to order takeaway at noon.

There are many, many people who have the same idea as Su Huaiman.

They began to notice that depositing money in the bank is the worst way to lose money, and they don't have the energy to learn more about financial products.

Worried about the risks in the stock market, I don't believe in fund products on the market.

Storing money in the granary has become the safest way for them to manage money.

Even after some students receive tuition fees from their parents, they first deposit the money in their own granary to earn interest, and wait until the deadline before handing it over to the school.

After Granary went online, in just one month, the number of customers has exceeded 700 million, and the scale of funds has reached 200 billion yuan.

What is even more amazing is that both the number of users and the scale of funds are still growing rapidly every day, and there is no sign of slowing down.

People in the company were very happy at first, but soon they found that the money had been increasing, and they became worried again.

None of them had ever seen that much money.

Many executives couldn't help but say to their bosses: "This is crazy, should we stop for a while and let users calm down first."

"Don't stop, keep playing, keep dancing."

Luo Xiu remembered very clearly how scary the growth of Yu'E Bao was when it was first launched.

In just half a year, the number of customers has reached more than 4000 million, and the funds have reached nearly 2000 billion.

Granary, by contrast, is just getting off the ground right now.

……

……

(PS: It has been 2 updates for three consecutive days, continue to work hard tomorrow! Code words are not easy, I hope you support genuine reading.)
(End of this chapter)