Rebirth starts from e-commerce

Chapter 456

Alipay counterattacked many times, trying to grab the fat of mobile payment from Fantuan payment.

They also changed their strategy many times, trying to achieve corner overtaking.

But Fantuan Payment, which has already taken the lead, follows up in time every time, adopting the same gameplay as them.

It made Alipay very depressed. There was a feeling of punching cotton and being unable to exert strength.

And with the help of China Merchants Bank, Fantuan Payment has been connected to more than 10 offline stores.

There are also countless personal collection codes.

Especially in first-, second-, and third-tier cities, more and more young people are getting used to going out without wallets.

Everyone thought that Fantuan Payment would win this important market.

At this time, another big shark quietly joined the battle group.

WeChat Pay is officially launched.

It's just that WeChat payment at this time is not favored by people.

Pony has never proven himself in the payment market either.

Even within Pinru Group, not many people saw this big shark that was swimming quietly.

Only Luo Xiu, as if facing a big enemy, convened the senior management of Fantuan to discuss how to kill this baby shark.

"Boss, their business has just launched, is it too late?"

"He shouldn't pose much of a threat to us."

"We still focus on Alipay to prevent them from counterattacking."

……

After hearing what they said, Luo Xiu didn't know how to explain it.

At this time, even WeChat may not have much confidence in itself.

Therefore, it is understandable for employees to look down on their opponents.

Luo Xiu opened his mouth and suggested: "I came up with a good idea, we can develop a small program that randomly sends out red envelopes."

Since the arrival of WeChat payment is inevitable, it is estimated that the WeChat red envelope will appear on time, so it is better to do it yourself first.

The most important thing is that due to the desert oasis game developed last time, many users have become friends with each other.

At the same time, in order to encourage users to pay and communicate through rice balls, a tree planting activity with families, classmates, and companies as units was also launched.

You can pull students into a group to plant trees, win glory for the class, and at the same time form a deeper bond.

Although there is not much communication in these groups at present, everyone is still more accustomed to communicating through WeChat and QQ.

But this also at least has the basis for sending red envelopes.

"Boss, what exactly does the small red envelope program you mentioned look like?"

Everyone had an almost blind admiration for Luo Xiu's proposal. Now that they heard him talk about making something new, they immediately took out a pen to write it down.

"It's very simple, just set an amount, such as ten yuan, and send it to 20 people in the group to grab it. Everyone can get 5 cents. You can also set a random amount. Some people grab more than one yuan, and some people only grab it. to a few cents."

"It seems like a good idea."

"We can try it."

"It shouldn't be difficult to make. Give us ten days to make a model first."

Everyone showed great enthusiasm for this kind of fun stuff.

Luo Xiu also said a few points that need to be paid attention to, such as safety issues and the issue of the maximum amount, and let them do it freely.

Two weeks later, the Fantuan payment version of the red envelope grabbing applet came out.

Luo Xiu sent out several red envelopes in the executive group.

A group of millionaires and multi-millionaires robbed with great joy for these few dollars.

These executives gave out red envelopes in their own departments for their subordinates to grab.

Soon the entire group started playing this little game.

"Leader, come out and give out red envelopes!"

It became the first sentence of each work group to open the topic.

"Thank you boss!" The emoticon pack frequently swipes the screen.

After the internal tests passed, everyone couldn't wait to bring this program to the market.

Luo Xiu said: "Don't worry, we still have to think of a gimmick so that when this small program is launched, it will become a hit immediately."

"Shouldn't we wait until the Chinese New Year to release it? Anyway, we have to give out red envelopes during the Chinese New Year."

Luo Xiu immediately shook his head, "No, it's still several months before Chinese New Year."

The main reason is that WeChat will launch red envelopes at the end of the year, and we must do this before them.

"It's Qixi Festival soon, let's make a marketing plan to give red envelopes to girlfriends!"

"That's fine, let's arrange it right away."

After Luo Xiu finished speaking, he couldn't help but mourn in silence for countless young male friends.

Although he still doesn't know what kind of Valentine's Day event the marketing department will launch, the final result will definitely increase the burden on the boys.

Whether it's a diamond representing love, or other Valentine's Day gifts, it's all about testing boys' wallets in the end.

In fact, Valentine's Day is also a very popular festival among businesses.

Every industry is vying for the right to speak about love.

Some people say that diamonds are the hardest substance, which symbolizes the indestructibility of love.

Some people say that roses are more representative of love and are beautiful, but you should not hold them too tightly, which may easily hurt you.

Some people say that it is a bracelet, which means that they want to tie you up for a lifetime.

Some people say that chocolate should be given on Valentine's Day, it is as sweet as love and symbolizes a melting heart.

Whoever has a more convincing reason will be able to sell more goods on Valentine's Day.

This year's Valentine's Day, businesses from all walks of life have prepared their goods early, created concepts, and are ready to grab this market.

For many boys, facing a dazzling array of products, it has caused great difficulty for them to choose.

I am afraid that I will give the wrong gift and make my girlfriend angry.

Some straight boys can only search for keywords such as "gifts for girlfriends who were moved to cry" on the Internet.

Just when they had a headache to choose what gift, major marketing accounts sent out a lot of articles.

"This Valentine's Day, did your boyfriend send you "520"?" "

"The man who is mean to you secretly sends "520" to other women behind his back"

"Some men are reluctant to order a cup of milk tea, but secretly send "520" to their girlfriends on Valentine's Day"

……

On Weibo and WeChat Moments, these articles were reposted in large numbers.

In the fight for the right to speak in love, Fantuan Payment once had the upper hand.

Fearing that sales would be affected, other merchants also posted articles saying that expressing love should not be measured by money.

A well-chosen gift can better represent the heart of the giver.

However, for many boys, they have to spend money anyway, so it is better to give money directly.

They have had a headache for a long time about what to send.

Gift lipstick, don't know which color to choose.

Sending accessories, cheap ones can't be given away, and those that can be given away are beyond the budget.

Now that you have a rice ball red envelope, save yourself the trouble and just give this away!

Therefore, sending 520 red envelopes has become the most popular gift on Qixi Festival this year.

Of course, there are also many people who send 52.00, or 5.20, which is also the homophonic number of "I love you".

But those with a small amount are obviously not as deeply loved as those with a large amount.

(End of this chapter)