Rebirth starts from e-commerce

Chapter 461 Spring Festival Gala Advertisement Bidding
In recent years, the biggest sponsors of the Spring Festival Gala have almost all been covered by Midea.

Although Internet companies are richer and have higher advertising budgets, people in this industry don't think much of the Spring Festival Gala.

It is believed that the Spring Festival Gala represents a kind of old-fashioned, old-fashioned, singing, and traditional programs.

The Internet represents a trendy, young, critical, and new era spirit.

Especially in 12-15 years, many young people think that this is a program for the elderly.

In the eyes of young people, the only fun of the Spring Festival Gala is how many popular words of the year were used in the sketches of the Spring Festival Gala on Weibo.

They have turned into prophets one after another, predicting which hot words will be abruptly incorporated into those boring sketches.

Just like many people watch Apple's press conference, not to understand the new technologies they have used, but to find slots.

Until 15, the WeChat Spring Festival Gala shook the red envelopes and showed amazing results. In the following years, the largest sponsors of the Spring Festival Gala were all won by Internet companies.

The sponsorship fee for the Spring Festival Gala has soared to an astronomical figure since that year.

……

Now, Luo Xiu brought her sisters to the CCTV building to win the title sponsorship of the 14 Spring Festival Gala.

The biggest opponent is Midea, the former sponsor in the original history.

Luo Xiu looked at the shrewd man in front of him, smiled and shook hands with him.

"Mr. Lin, Midea has won the Spring Festival Gala countdown advertisement for many years in a row. People who watch the Spring Festival Gala know your Midea. It doesn't make much sense to continue sponsoring Midea. Why don't you give us this opportunity?"

"Mr. Luo, what you said is wrong. Our sponsorship of the Spring Festival Gala by Midea is not for utilitarian purposes, but a kind of sentiment. We just hope that the Spring Festival Gala will have enough funds to continue to bring high-quality programs to the audience."

This little mouth can really talk.

For the sake of feelings, pay so much money every year for sponsorship?

He also said that without their sponsorship for the Spring Festival Gala, the program budget would be cut.

"Boss Lin is right. We came here this time to do our part."

The two chatted briefly, then sat down with a smile on their faces.

In fact, Midea came here this time with the confidence to win.

They have also won the best advertising slot for several years in a row.

But this year is different. Now there are several representatives of Internet companies.

After all, they are in the industry, and their profits are not as high as Internet companies, nor are they as willing to spend money as Internet companies.

Among them, Xiaomi and JD.com are also very large, but they are not very worried.

Representatives of these companies may just come to have a look, and they don't really want to compete with him for this advertisement.

What worried them the most was the boss of Pinru Group. After all, the boss came here in person, so he must have something to do.

He was afraid that the young man in front of him would directly charge a sky-high price, which would make it difficult for him to explain when he returned.

……

Bidding begins.

There are many advertisements for the Spring Festival Gala, and there are a total of 15 advertisement investment spots.

Except for the top three, the rest will be tendered by secret bid.

Compared with open bids, the advantage of hidden bids is that they can avoid collusion among sponsors and lower prices.

The downside is that sponsors have too little time to prepare and may not be able to offer a higher price.

Of course, this disadvantage does not exist for the Spring Festival Gala.

Everyone knows that there will be such a program every year, and they must prepare their own quotations in advance.

Among them, the most worthy of winning is the "Countdown to the Spring Festival Lunar New Year Set", which is the legendary zero-point countdown advertisement.

It has been won by Midea in the past few years, but seeing the boss of Pinru Group present in person this year made them a little uneasy.

The huge investment promotion hall is like a large auction, full of business representatives.

And the front row is reserved for those big customers.

This means that those who can be arranged to sit in the front row must be the protagonists of this bidding conference.

Sitting in front of them are representatives from Midea, JD.com, and Xiaomi, as well as Luo Xiu and the two sisters.

Especially the trio of Luo Xiu made the other representatives envious.

Why are we all waiting for the result in fear and enduring all kinds of suffering, but you brought two beauties, as if you came here to play?

……

At this time, the host came to the stage and said in very standard Mandarin:
"Thank you all business friends for coming to participate in the 2014 Spring Festival Evening Advertising Bidding Conference. I believe that everyone has already understood the bidding rules. I will not waste your precious time, let's start directly!"

There was a burst of warm applause at the venue, and Luo Xiu had to raise his hands to clap twice symbolically.

Sure enough, sitting in the front row is not a good thing, every move is watched by people, and there are so many cameras for the phenomenon.

If you want to be distracted, you won’t be able to go on a short errand.

Luo Xiu thought very depressingly, if he had known earlier, he would not have participated in it himself.

"For the 2014 Spring Festival Lunar New Year suit, the company that won the bid for the fourth position is..."

The host left enough suspense before speaking again: "Red Bull, the winning bid is 5100 million. Congratulations to Red Bull for becoming the sponsor of the Spring Festival Gala."

Since the first three positions do not participate in the bidding and adopt the method of on-site bidding, the fourth position is the best advertising position besides the first three.

The representative of Red Bull also stood up immediately to accept everyone's applause and envy.

After they determined their position, they were also worried that the bid for the fifth position would be too low, making their price seem too stupid.

Apart from giving applause, the others secretly compared the difference between their bid and the 5100 million yuan, and estimated whether they still had a chance of winning the bid.

"For the 2014 Spring Festival Lunar New Year suit, the top five winning bidders are... Robam Electronics, with a winning bid price of 4700 million. Congratulations to Robam Electronics for becoming the sponsor of the Spring Festival Gala."

……

"For the 2014 Spring Festival New Year's suit, the winning company at the fifteenth position is... Feihe, with a winning bid price of 1800 million. Congratulations to Feihe for becoming the sponsor of the Spring Festival Gala."

So far, all advertising positions from 4 to 15 have been announced.

Sure enough, as everyone expected, neither Midea nor Luoxiu's brands won the bid.

Obviously these two are going to compete for the top three positions.

At the same time, in order to increase advertising revenue, CCTV increased the price of the top three positions on the basis of the fourth position, and conducted live auctions.

It means that a big battle will inevitably come.

The company representatives who had originally planned to participate in the first three auctions couldn't help but sit upright at this moment, quickly calculating the bidding strategy in their minds.

Thinking about whether to gradually increase the price, or directly offer a high price to make the opponent give up?

Everyone is a little undecided.

After all, this is related to the bidding of hundreds of millions of yuan, which is not a child's play.

Other companies that have already given up bidding are also excitedly waiting for the upcoming good show.

Only Luo Xiu didn't seem to take it seriously, and turned to make the two beauties happy.

In his seat, there were pleasant laughter from time to time.

(End of this chapter)