Rebirth starts from e-commerce

Chapter 466 Spring Festival Gala
The Spring Festival of 2014 is getting closer.

In the past, at this time, the whole group has completely relaxed and waited for the Spring Festival holiday.

But this year many of them have reached the most nervous time.

One is the New Year's greeting ceremony at Xiaopozhan.

The New Year's Eve is not a live broadcast, it is just contributed by the UP master, and then cut into a three-hour video.

Theoretically speaking, the video can be prepared in advance, and it can be broadcast on the Spring Festival Gala, without affecting the vacation.

But as we all know, the UP owners of station B are all pigeon spirits, and delaying updates has long been a habit for them, and few of them can submit works on time.

It takes the staff to urge over and over again, sending razor blades, physically flogging... under all kinds of fancy urging, the first draft can be handed in.

After that, it was revised and redone again and again, and finally finished before New Year's Eve.

The second is the Shake Red Envelope activity in the Spring Festival Gala.

This is related to the success or failure of Fantuan Payment, and whether it can win the war with Shuangma.

And for Luo Xiu, he can lose in food delivery, live broadcast, and video website, but he can't lose in payment.

Because he is paying with money from the social security fund.

If it fails and loses the money, it is really a sinner of the nation.

In order to let everyone put all their energy into it, Luo Xiu even changed the company's annual meeting to after the Spring Festival.

"By the way, won't your dad go skiing this year?" Luo Xiu asked Guan Shiyu.

"He seems to be very busy recently, and all the scheduled trips have been cancelled."

In the past, his future father-in-law would charter a flight to go abroad for skiing every year, but this year he stayed in China, which surprised Luo Xiu.

It seems that the winter of real estate has indeed come, and the life of the future father-in-law will not be easy.

However, looking at their debt ratio last time, it should not be a problem to survive this year, and it is estimated that there is no need to save the market by themselves.

And as long as 14 years pass, real estate will usher in good times for several years.

Luo Xiu decided to worry about himself first.

……

New Year's Eve.

Almost all employees have gone home on vacation.

But there are still some engineers staying in the company to prevent the server from crashing.

Because hundreds of millions of users will take out their mobile phones to shake red envelopes at the same time tonight, the server will be under tremendous pressure.

At the same time, although many employees are eating New Year's Eve dinner at home, their work computers are always on, and they need to put down their chopsticks at any time and join in the rescue.

Luo Xiu's parents are also celebrating the New Year in Yangcheng this year.

They prepared the New Year's Eve dinner early, and after eating with their son and daughter-in-law, they turned on the TV to watch the Spring Festival Gala.

People in Guangdong Province are not very attached to the Spring Festival Gala. In the past, they just turned on the TV at this time, and then the family started playing cards.

But this year, my son obviously has no intention of playing poker. The family can only sit in front of the TV and watch these boring sketches.

During this period, Comrade Luo Weimin's mobile phone kept receiving messages, most of which were New Year greetings sent by old friends from the Writers Association.

On Weibo, jokers got ready early to start the annual Spring Festival Gala Tucao Contest.

When they saw the host appearing, besides Lao Bi, Zhu Jun, Dong Qing, and Li Sisi, there was also Zhang Guoli, and the netizens immediately began to complain:
"After Zhang Guoli came out, the four people next to him didn't kneel down and shout long live, long live, long live, long live, long live, long live, long live, long live, long live, long live, long live, long live, long live, long live, long live, long live, long live, long live.

"Heartbroken little bunting, keeps circling around there."

"It means that the little bunting flag is a pure Chinese, because if you don't turn it, you are not a Chinese."

"You all misunderstood, the little bunting is cutting the magnetic induction line, generating induced current, and supplying power to the whole field."

"Sure enough, netizens complain about the Spring Festival Gala, which is much more interesting than the Spring Festival Gala itself."

"It turns out that the correct way to open the Spring Festival Gala is not to watch it with family members, but to watch it with Weibo netizens."

……

After a few programs, the writers' writing skills have begun to dry up, and they can't spit out any new ideas.

When everyone thought this year's Spring Festival Gala would end like this, the two hosts came out with red envelopes.

Zhu: Dong Qing, do you know?We have a custom of giving out red envelopes during Chinese New Year.

Dong: Of course I know, and this year’s Spring Festival Gala we cooperated with Fantuan Payment to distribute red envelopes to audiences across the country!
Zhu: Give red envelopes to audiences across the country?Where should I send it?
Dong: Don't worry, let's invite Miss Guan Shiyun, the red envelope angel tonight.

Guan Shiyun appeared on the stage, asking the audience and the audience in front of the TV to take out their mobile phones, open the Fantuan payment app, and shake them together.

Next, the host took the microphone and interviewed the audience, asking him if he had won a red envelope.

The audience pointed the mobile phone red envelope page to the camera, and said excitedly: "There is really a red envelope, and I got ten yuan."

After interviewing several viewers in succession, the host asked Guan Shiyun: "What should some viewers do if they haven't downloaded the Fantuan payment app and won the red envelopes?"

"Don't worry, Fantuan Pay has prepared 5 million cash red envelopes and 10 billion shopping red envelopes for the national audience. Now download the Fantuan app, and you can shake it every hour until the countdown ends at zero."

"Thank you for the fantuan app. For those who haven't downloaded it, please hurry up and download it. We'll shake it up next hour."

……

The appearance of Guan Shiyun gave Weibo jokers another burst of inspiration, and there was more content to complain about.

"I only shook 5 cents, if only the amount was as big as that red envelope angel's chest."

"Just now, with the speed I have been single for 30 years, I successfully rolled out 5 yuan."

"I swiped 8 cents and spent more than a dozen yuan in traffic charges to download the app."

"China Mobile and China Unicom may be the biggest winners."

"I shook a 20 yuan Maserati no-threshold coupon. Is it the 20 yuan that I'm missing? What I'm missing is the remaining 999980 yuan."

……

The Internet is basically complaining that the amount of the red envelope is too small, not enough for the traffic fee, and few praise Luo Xiu for sending everyone the red envelope.

However, the background data shows that the audience's enthusiasm for participating in this event is very high.

Nearly over [-] million people participated in shaking red envelopes for the first time.

Moreover, the download volume of the app continued to soar. Obviously, many users who did not install Fantuan Payment on their mobile phones downloaded it because of this red envelope activity.

Although the 5 million red envelopes are distributed to each user on average, there is not much money.

For many viewers, this little money may be too lazy to pick up when it falls on the ground.

But on festivals like New Year's Eve, when a family sits together to watch the Spring Festival Gala, the picture is a lively scene.

As long as one person wins the red envelope, the others want to try their luck to see who is lucky.

It's like people in Guangdong Province giving out red envelopes during the New Year. The money is not for money, but a kind of kindness.

Even if many people are not interested at first and resist the marketing activities of this kind of enterprise, but later see that everyone around them has shaken red envelopes, they will have the mentality of missing out on hundreds of millions.

So at the next hour, they couldn't help but take out their mobile phones and shake them together with everyone.

(End of this chapter)