Rebirth starts from e-commerce

Chapter 513 Release the Devil
Brzezinski, the former assistant to the President of the United States for national security affairs, put forward a very interesting theory-milk tou theory.

He said that as productivity continues to increase, 80% of the world's population will be marginalized.

They do not have to participate, nor can they participate in the production and service of products. At the same time, 80% of the wealth is in the hands of the other 20%.

In order to comfort these "abandoned" people in society and avoid class conflicts, companies are asked to mass-produce "milk tou" (for example: the Internet, TV, short videos), and let the people indulge in entertainment.

Just like when a baby cries, the parents put a gun in the baby's mouth to appease the baby.

The Internet, TV, and short videos are the babysitters of adults.Let these tits fill people's lives, divert attention and dissatisfaction, immerse people in happiness, and unknowingly lose their ability to think about real problems.

When addicted people become more and more addicted, and sober people become more and more sober, the gap between people will become wider and wider.

The division between classes is becoming more and more obvious, forming an unbridgeable gap.

Some people say that the United States implements two kinds of education, the upper class implements elite education, and the lower class implements happy education.

Elite education cultivates the management class, and happy education cultivates obedient citizens.

The products of Naitou Le are to serve the lower class people and make them addicted to it.

……

These theories are not necessarily correct, and Luo Xiu actually doesn't care much about other people's national conditions.

Before his rebirth, the biggest research on short video was how it affects e-commerce.

Luoxiu has experienced the forum era, blog era, Weibo era, WeChat era, and then the short video era. Each era has a different impact on people.

Consumers behave differently in different times.

As a senior operator, he needs to operate his own store according to the characteristics of the times.

If you use the operating method in 2020 10 years ago, it may only hit the street.

In the same way, many early operating masters, because they did not keep up with the times, their performance became worse and worse.

Now that Luo Xiu is the boss, he is also following the characteristics of the times to cultivate operational talents.

Luo Xiu was reborn in 2008. At that time, it was still the era of forums and blogs. The text content of high-quality posts was usually relatively long, and netizens were more patient when reading a post.

In this era of e-commerce, when making product inside pages, the content of the copy needs to be written in more detail, and introduce the selling points of your products to customers in as much detail as possible.

Customers are more patient to read your product introduction, and the platform also regards user residence time as a very important reference indicator.

In the era of Weibo and WeChat, information has become more and more fragmented. Netizens receive more and more information every day, and at the same time, they become more and more impatient.

At this time, if you post a long post, netizens will reply directly: It’s too long, don’t read it.

In the era of information fragmentation, people gradually no longer read books and newspapers, and magazines have also disappeared.

The brain can only accept short and fast information.

As a result, the inside pages of products that sold well in the past are facing being eliminated in this era.

The long product description is condensed into a few sentences, and pictures are used as much as possible.

In the era of short videos, netizens gradually got used to watching a short video for more than ten seconds.

If the first 3 seconds of a video fail to catch the eye, it will be scratched away immediately.

Your product must also attract customers at a glance.

Therefore, in this era, the inside page of a hot product must be the most understandable and the most direct display of product selling points.

Allow customers to develop the advantages of your product without spending any brain power.

In this era, operations need to imagine customers as idiots, and only need to think about how to sell products to an idiot.

If your product copywriting is very professional and requires customers to think about it, the product will definitely not sell.

……

Different eras have different influences on people's reading ability.

In the early days, people could hold world famous books and read them with gusto.

World famous novels are usually not very exciting in the early stage, and the content is very boring. It is only after reading that I understand many truths in the book, which triggers thinking about life.

Later, people began to have no patience to read classics, and could only read some cool articles, requiring readers to be attracted within three chapters.

Even Shuangwen is different in different periods.

Take Shuangwen, which sells money as an example, as an example:
In the early popular money-making novels, the protagonist needs to rely on his own hands to create wealth with great difficulty.

In the popular Shuangwen in the mid-term, the protagonist only needs to complete some simple tasks in the system to get a lot of money.

However, in the later popular Shuangwen, he didn't even bother to do system tasks, and the protagonist could get hundreds of billions as long as he "signed in".

Readers are more and more pursuing the simplest and most direct pleasure, without frustration, without tasks, without thinking, and get money when they sign in their minds.

This is the change that the short video era has brought to people.

Because a short video is only a dozen seconds long, I skipped to the next video before I had time to think.

People also become less and less able to think.

At the same time, people's concentration has become only a few minutes, and students have no way to concentrate on listening to the teacher's lecture.

Because for a short video, a class is too long.

The impact of short videos on children's attention is far greater than that of playing games.

At least playing games can keep children highly focused for a few minutes.

Luo Xiu doesn't think that games will really poison teenagers. Many internet-addicted teenagers can still stand out when they grow up.

But he is very wary of short videos.

If you have to be addicted, it is the best choice for children to be addicted to online novels or movies.

……

In Luo Xiu's eyes, the short video is a devil. When the devil is released, the world will be different.

But he still chose to be the one who released the devil.

Because even without him, the devil will come out of his cage.

Whether it is domestic or foreign, there are already multiple short video platforms.

Whether Luo Xiu is willing or not, the devil will eventually come.

That being the case, it is better to hold this devil in your own hands.

Even if it wants to hurt someone, it hurts others, not yourself.

Most importantly, this devil's theory is probably just his own wishful thinking.

He has no right to criticize an era.

Just like when adults regarded online games as a scourge, they dragged children addicted to the Internet to electroshock therapy.

Now he has grown from a child to an adult, and he doesn't want to become the person he once hated.

And even if the short video is the "fucking fun" in the mouth of politicians, are the people breastfeeding voluntarily?

Without this **, can the people of the lower class stand up?

Luo Xiu himself also has no right to take away the last of the poor.

We all know that everyone is dreaming, so what can be changed by waking people up from the dream?Is it more selfish and cruel?
(End of this chapter)