Rebirth starts from e-commerce

Chapter 531: Prying the Corner

Due to the implementation of the pre-payment deposit model for the first time on Double Eleven this year, the sales volume has increased significantly compared with the previous year.

According to the past habits, they have to start spreading publicity everywhere: how many times can a certain set of Double Eleven sales be connected around the world, how many times a certain underwear can be stacked is equivalent to the height of Mount Everest...

They also have a lot of this kind of publicity this year, because the publicity draft has already been written before Double Eleven.

It's just that this kind of publicity this year did not arouse heated discussions among netizens.

Because another event attracted everyone's attention.

Yi Qingfei's one-night live broadcast created [-] million in sales.

In Luo Xiu's opinion, this number is not unusual, but in the future, the head-carrying anchors can generate tens of billions in sales on Double Eleven.

What's more, in order to start the first shot, so much publicity was invested in the early stage.

But in the eyes of people nowadays, it is a miracle that a person sells [-] million in one night with just one mouth.

Numerous netizens, media personnel, financial bloggers, economists... all analyzed this phenomenon as an afterthought.

"[-] million is too exaggerated, it's impossible."

"Why don't you brag about five billion?"

"Who would be so bored, listening to him buy products for hours?"

"I heard that before the sale, Pinru's boss went to the operation team in person and asked them to help Yi Qingfei pay the bill. 90% of the [-] million yuan may be water."

……

Amidst the doubts, some merchants stood up to speak for him.

"I'm Yi Qingfei's cooperative merchant, and he really helped us sell the goods without taking orders."

"It's all fake, don't ask him to bring the goods, let our family contract them."

"Fools are still questioning the authenticity, and smart merchants have already used their own products to discuss cooperation."

……

In addition, there are some people who seem to see an opportunity and start live broadcasting with goods on Douyin.

Of course, they couldn't make a very large body like Yi Qingfei at the beginning.

Many people broadcast it silently for a month, but failed to gain much attention.

But there are always a few lucky ones who slowly walked out of a way and started to earn a lot of money by bringing goods.

Soon, the business model of live delivery with goods attracted the attention of Ali executives.

They have been unwilling to be just a platform for selling goods.

They wanted to create content on the platform a long time ago, and hoped that users would get used to opening Taobao even when they didn’t need to shop.

As early as the rise of Weibo, they launched a "Wei Tao".

They gave Weitao a very important traffic entry on the homepage of the APP, hoping that users can browse Weitao just like visiting Weibo.

An important daily task of Taobao operations at that time was to publish a "Weitao" every day.

Apparently, the feature didn't live up to expectations and was slowly dropped.

Now the emergence of live streaming has rekindled the flame in their hearts.

This is the best way to occupy users' time in their mind.

A month later, Taobao Live was officially launched.

Now, they need a benchmark anchor as their top card.

This is their usual practice.

Focus resources on one or two heads and let them do amazing things.

Then use them as publicity to make people feel that this industry is making money and attract more people to join.

What was unexpected was that they turned their attention to Yi Qingfei.

……

"Brother Xiu, Ali is too funny, even trying to poach me."

Yi Qingfei joked to everyone.

Li Shan said disdainfully: "Pry the corner of the wall on you? Our brothers are barely wearing a pair of pants, and he doesn't ask?"

"That's right, what did you say that will definitely make me more money than live broadcasting on Douyin? It's ridiculous. Do I care about his little money?"

It can be said that the three people in the dormitory were all brought out by Luo Xiu. Without Luo Xiu, their achievements today would not be possible.

Although Li Shan did well in the original history, it was only after many years of personal struggle that he slowly rose to the top, not as smooth as he is now.

Now is the time when Douyin live broadcast with goods has just emerged, and the foundation has not yet been laid.

If the first brother with the goods runs to a competitor's platform, it will definitely be a fatal blow to Douyin.

No matter what conditions Ali offered, it was impossible for Yi Qingfei to leave.

Luo Xiu pondered for a while after listening to his words, and then said, "I don't think it matters. If the other party really offered a good offer, why would you refuse it?"

Li Shan was a little puzzled: "Brother Xiu, are you kidding me? Qingfei is obviously our top card now, and there are so many rich women waiting for him every night. He was poached by Ali, which is a great loss to us."

"What do you mean there are so many rich women waiting for me every night? Please explain to me clearly." Yi Qingfei said dissatisfied.

"Waiting for you to start the broadcast, is there a problem with what I said?"

Yi Qingfei didn't want to talk to him, and turned to Luo Xiu, "Brother Xiu, tell me the reason."

He knew that Luo Xiu would not joke around at this time.

"No matter what we do, our primary purpose is to make money. Since we can make more money with him, why not go?"

Luo Xiu smiled and continued: "Ali's platform is bigger, and they are a pure shopping platform, you can definitely play a greater value on them. Five hundred million a day on Douyin is almost at the top, and five hundred million on Taobao A billion is not a problem."

"Anyway, I listen to Brother Xiu's arrangement. If Brother Xiu thinks it is a better choice for the group that I go to the opponent's place, then I will go there."

"You go, I will arrange someone for you to negotiate the best conditions for you."

In fact, there was another important reason why Luo Xiu let him go to Ali.

Because in his opinion, Ali has gone from a giant who "can't find an opponent with a telescope" to signs of decline, and it started with live streaming.

Live streaming did give them what they wanted.

It does make many consumers open Taobao even if they don’t need to shop.

It has indeed promoted consumption and brought a temporary prosperity.

But because of this, more and more middlemen have been brought in.

Originally, merchants sell goods through the platform, and it is only natural to pay service fees and promotion fees to the platform.

Now that there is a live broadcast, merchants must calculate this part of the cost in advance when pricing products.

When there are more and more intermediate layers attached, the whole system becomes more and more complex, just like a giant, every step is very strenuous.

And once these intermediate layers are installed on the body, it is difficult to cut them off, unless you can bear heavy bleeding.

It was for this reason that Luo Xiu was relieved to let Yi Qing fly over.

Even if you don't go there, they can still cultivate their own first delivery brother. It's better to go and earn a fortune from him.

(End of this chapter)