Rebirth starts from e-commerce

Chapter 566 The real voice

"I see Mr. Luo's expression is not very satisfied with this project, do you think this project is not worthy of investment?" Guan Shiyun asked.

Everyone looked at Luo Xiu, waiting for him to speak.

Just in the past two years, the issue of air pollution has suddenly become very popular, and it has been frequently searched.

Someone made a special documentary called "XX Investigation: Under the Dome", which used sharp language and footage to describe the harm caused by air pollution.

People who watched this documentary were filled with righteous indignation, as if the world was about to be destroyed.

In business, it has shown that various products related to air pollution have exploded one after another, most of which can be called IQ taxes.

Also during this time, sales of air purifiers were particularly good.

Things that cost hundreds of dollars can be sold for thousands of dollars.

We must know that the gross profit margin of ordinary household appliances is usually not high, and the ten-fold premium is even rarer.

In the past two years, whether it is an old electrical appliance factory or a new brand that has emerged, they are all vying for this category.

That's why Luo Xiu asked him just now, what are the advantages of your products compared with the existing products in the current market.

What Huang Yiwen showed afterwards really moved many people.

Many viewers who were watching the show suddenly felt that the air in their homes was not good, as if they would get cancer if they took another breath.

They can't wait to buy an air purifier and go home with a single order now.

At this moment, Luo Xiu stood up from his seat, walked to the stage, and commented on this project at the same time:

"At the beginning, I was not very optimistic about this project, because this product is already rotten on the street, and you are only starting to make it now. It can be said that eating shit can't keep up with the hot ones."

Luo Xiu's words caused an uproar from the audience.

They didn't expect that they would show no mercy to the first contestant.

“This product used to tell consumers through the mouths of merchants or their spokespersons that the air is very bad now and that they must buy an air purifier for their homes, but air pollution problems are often not perceived by the human body.

After many consumers bought this product and used it for a period of time, they found that their health did not improve immediately. Turning it on was a waste of electricity and made noise. "

When Luo Xiu said this, everyone agreed, and many consumers who had bought similar products came out to speak:

【Boss Luo is right. After buying my home, it was used for less than a month, and it never turned on again. 】

[I have one at home. It is an imported brand. I bought it for 5999, and [-]% of it is new. Now it is on sale with a [-]% discount. Does anyone want it? 】

[Throwing away is reluctant, staying at home takes up space, every time I see it, I regret spending thousands of dollars. 】

……

At this time, Luo Xiu had already walked to Huang Yiwen's side, and continued:
"The topic of air pollution will become less popular, and those who pay the IQ tax will also pay the tax, and the sales volume will definitely drop, and the price of this machine will drop from the original several thousand yuan to the normal gross profit of household appliances. "

"And you are very keenly aware of the pain points of users, and you know that the reason why the machine is left at home is because the human body cannot feel any changes after using this machine."

"So you made an improvement that I didn't expect. It is to display the degree of indoor pollution through numbers. When the value exceeds 100, it will display red. Anyone who sees it will be scared. Turn on the machine quickly until the number turns green. Take a big breath."

"If the user sees that the numbers displayed on the machine are all red every time he comes home from get off work, he will definitely not dare to let the machine sit in the corner to eat ashes."

"The machine is frequently used, so the filter must be replaced, and you can make money by selling the filter. This is where you are superior to traditional air purifier manufacturers."

When the audience heard this, they suddenly realized that the routine was so deep.

In fact, when many products are developed, the user experience of consumers will be considered.

For example, skin-care products may only contain cheap glycerin as an active ingredient. Consumers don’t feel much when using them, and they don’t know if they can really improve the skin.

So the R&D staff will add mint and other things to the ingredients, so that users can use it cool and cool, as if it is very effective.

In fact, it is to increase the user experience.

The same is true for health care products. It is not just a simple filling of sugar water, but some Chinese medicine flavors are added to make people feel useful after drinking.

Traditional manufacturers will only exaggerate the degree of air pollution, so that people will buy this machine and make a lot of money and ignore it.

Huang Yiwen, on the other hand, continues to create anxiety and earn money from users through numbers.

It has to be said that this is a very smart businessman.

The problem is that Luo Xiu, as an investor, has explained his business so clearly, isn't he ruining his job?
Huang Yiwen quickly explained: "Mr. Luo, you are right, but air pollution is real, and air purifiers can also really improve the indoor environment. There is nothing wrong with telling the truth to customers."

His tone changed from calm to excited, "The world needs a real voice. We didn't deceive consumers, and we didn't do anything wrong."

Huang Yiwen's words made many viewers sympathize with him:

[Well said, the air pollution is really serious now! 】

[As an investor, Luo Xiu, it's fine if he doesn't want to invest, don't ruin his job! 】

【Luo Xiu is trying to show off that he knows a lot and can see other people's business logic clearly! 】

[A truly wise person will not highlight his own intelligence by stepping down others. 】

……

Facing the accusation, Luo Xiu said calmly: "As a businessman, [authenticity] is indeed a very valuable quality, so let us see how authentic you are!"

After he finished speaking, he asked someone to take the machine out of the glass cover, remove the filter inside, and turn on the power again.

At this time, the number displayed on the panel of the machine is 115 in red.

Luo Xiu said with a smile: "It seems that the air quality in our studio is very bad, I want to protest to the program team!"

As the host, Guan Shiyun smoothed things over and said: "There are so many audiences in the studio, and the air is not ventilated. It is inevitable that it is a bit beyond the standard. I have worked hard for all the instructors and the audience."

At this time, everyone suddenly saw that the numbers on the panel were declining.

The entire studio is so big, but this small machine can make the air better?

What's more, the air filter has been removed from this air purifier. It is reasonable to say that it cannot purify the air, but the panel shows that the air quality is getting better.

And it didn't take long for the air quality to change from red to standard green.

There is only one reason for such a result, and that is that the numbers displayed on the panel are false and are set by the program.

Regardless of whether the original indoor air is good or bad, it will first display red, and then slowly turn green under the operation of the machine.

Luo Xiu turned his head and asked: "This is what you said, do you want to tell the truth to customers?"

Huang Yiwen's face was pale and he couldn't say a word.

(End of this chapter)