Rebirth starts from e-commerce

Chapter 577

After the fifth product was put on the shelves, the total sales gap between the two parties reached 2000 million.

Everyone thought that the outcome was determined, only to realize that the products produced by Yi Qingfei were getting better and better.

On the other hand, the first sister, after the first few products, felt a little weak in succession.

The number of people watching the live broadcast is increasing.

Yi Qingfei announced the sixth product. Outside the live broadcast room, the employees of the product selection team shouted in surprise: "Hasn't this brand already rejected us? Boss, how did you win them?"

He also went to the relevant person in charge of this brand, but the other party said that he had already talked with the first sister, so he had to go to the next one.

It's a pity that most of the first-tier brands have chosen Yijie, which makes the product selection team hit a wall everywhere.

They also get their first taste of rejection.

In the past, when Yi Qingfei was live streaming on Taobao, the brands always came to beg them.

This kind of contrast is like a group of goddesses who licked dogs, and turned into a female nerve that everyone despises overnight.

Later, the product selection business was taken over by high-level executives.

They are even a little unconvinced, thinking that they have not won those big brands, mainly because of the gap between the two platforms.

Now seeing these big brands being easily taken over by the company, I feel very surprised, and I really want to know how the boss did it.

"Isn't it enough to convince them that they have a mouth?" Luo Xiu said disapprovingly.

Then he explained patiently: "When most people are negotiating, they always think about what they want first, what they want to get from the other party, and they don't think about it from the other party's standpoint, and think about what they need."

"If you want to cooperate with big brands, do big brands have to cooperate with you? What you provide him, can your opponent give them more?"

When Yi Qingfei was still live streaming on Taobao, every merchant who asked them to bring goods had only one purpose, and that was to sell more goods.

At that time, although there was a sister as a counterpart, it was obviously the elder brother who could sell the most.

Therefore, the product selection team does not need too many negotiation skills. They can use a very arrogant tone to ask the cooperative merchants to give a lower price.

It's different now. After changing the platform, you are no longer the one who can bring goods the most in the eyes of the public.

They don't want to offend the real boss of the live broadcast in the future in order to be on your live broadcast.

"Boss, how did you talk to them?"

Luo Xiu smiled and said: "It's very simple, I don't talk about sales with them, but about traffic exposure."

For the real big names, they don't care much about how much a live broadcast sells.

Moreover, live broadcasts are sold at high prices, and selling too much often hurts their own brand value.

What's more, they all distribute goods through all channels. At this time, if they sell more, other channels will sell less.

If Douyin live broadcast is just a comparison of selling goods, it must be far from Taobao.

But its biggest advantage is not selling goods, but massive exposure.

These flows are an irresistible temptation for those big brands.

So starting from the sixth product, the gap between the two sides began to narrow. By the tenth product, Yi Qingfei's sales had exceeded [-] million, catching up with his opponent.

On the Internet, everyone's comments have also undergone a 180-degree change.

"As expected of a brother, even if the site is changed, the basics remain the same."

"Not only has the foundation not changed, but it has also been strengthened. Many brands that could not be taken down before are now on his live broadcast room."

"Sister Yi doesn't seem to have anything good to sell there, I'd better watch Brother Yi's live broadcast room!"

"The first brother will always be the first brother, and the first sister is just forced to touch porcelain."

……

At No. 20, everyone thought that there was no suspense about the outcome, and the first sister suddenly took out a rocket model in the live broadcast room.

"Today we're going to sell something special."

The assistant next to him asked suspiciously: "Isn't it just a toy? What's so special?"

"It's not a toy, what we're selling today is a real rocket."

"A real rocket? Sis, you're not kidding us, are you?"

"Who are you kidding? The real thing is too big, we can only bring its model to the live broadcast room."

The first sister picked up the model and continued to introduce excitedly: "Today we are going to sell the launch service of the Kuaizhou-[-] carrier rocket, which is unprecedented in the live broadcast."

"For a launch service with an original price of 4500 million, you can get a discount of 500 million when you place an order in my live broadcast room."

"There are only three, and the quantity is limited. If you like it, place an order quickly."

"Three, two, one, link up!"

"It was wiped out so quickly?"

"Help me contact the rocket launch center, if there is any cargo."

"Out of stock? Let them show me face and come back with two more."

"The launch center urgently dispatched two planes. It's the last chance. Hurry up and place an order."

"It's gone again? The fans are so awesome."

……

Selling rockets live is just a gimmick. In fact, it sells a launch service to help some companies or countries launch several satellites.

Real rockets cannot be bought for tens of millions.

Because having rocket technology is equivalent to having missile technology.

This thing can't be sold with money.

But as soon as the publicity was carried out, it seemed that they were really selling rockets, and it immediately aroused heated discussions on the Internet.

"A discount of 500 million is really exciting. The question is where to get the remaining 4000 million?"

"Am I the one who lacks the 500 million? What I lack is the next 4000 million."

"It turned out that I was watching the live broadcast with the boss who can afford 4000 million rockets, so happy!"

"I don't understand the world of the rich, but I just care about one question, is the rocket free shipping?"

"5 rockets, 4000 million each, will directly increase sales by [-] million. Why does the first brother compare with my sister?"

……

I have to say that Ali is really good at this kind of marketing.

Companies or countries that actually sell rocket launch services, of course, will not pay tens of millions directly for the few minutes of introduction in the live broadcast room.

They must negotiate in advance, customize the service, and sign a strict contract before paying.

But he took the business that was originally negotiated offline and put it on the live broadcast to make the deal, which is the biggest unfairness.

It's no different than billing.

Yi Qingfei's live broadcast sales were already ahead of his rivals, but now they have sold [-] million yuan per product, directly overtaking and leaving behind.

Outside the live broadcast room, the company's operation team couldn't help yelling: "They are lazy when they can't compare, it's really shameless!"

"Selling rockets live, what a liar."

"We just admit defeat."

Luo Xiu stood beside him, folded his hands on his chest, and said coldly: "It's useless for you to say these things now, no matter what the process is, at least his goal has been achieved."

"Boss, what shall we do then?"

"There is nothing to do, only to find a way to win back!"

(End of this chapter)