Rebirth starts from e-commerce

Chapter 585 Midnight Temptation
After Luo Xiu announced the selection rules, the audience who were watching the live broadcast immediately discussed:

"Ranking by sales volume? Isn't that just cheating fans of money?"

"My heart aches for capital, and I don't want capital to buy water army tickets, so I turn around and start pretending to take money from ordinary people."

"Luo Xiu's eyes are really getting into the money bag, even this little money is going to be earned."

……

The phenomenon of "playing votes" is very common in the entertainment industry.

Entertainment companies set rules for paid voting in order to cut leeks.

Fans have to raise funds to vote for idols to debut.

This kind of fundraising is not to let fans directly pay money, but to sell some worthless peripheral products at high prices.

Things that cost a few dollars are sold to fans for hundreds of dollars, and then ranked according to the sales volume. Which idol sells more, the higher the ranking, and the more chance to debut.

The rules of this kind of voting are exactly the same as this beauty pageant.

The audience had reason to believe that the products brought by these contestants must also be low-cost products.

And those "voting" for idols are the practice of small entertainment companies, and they are only popular in the fan circle.

It is a bit petty for a giant like Yipinru Group to earn such black-hearted money.

That's why the audience has such a big opinion.

However, the barrage comments did not affect Luo Xiu's decision in the slightest.

He took all the contestants to a warehouse, where there were thousands of products for them to choose from.

Each item is preceded by a card with the product's price and selling points written on it.

The girls were quickly attracted by the dazzling array of products and rushed to their favorites.

They don't know which goods are easier to sell and which are more difficult to sell, and they only go for their own preferences.

Therefore, the categories most people choose are beauty makeup, skin care products, clothing, bags, jewelry...

Some contestants fell in love with the same product and quarreled loudly, but no one would give in.

If it wasn't for the camera recording, I'm afraid I'd have to pull my hair out.

As a well-known actress, Zoe couldn't put down her figure to snatch the merchandise.

With an idea, she walked up to Luo Xiu and asked softly, "Boss Luo, I don't know what to choose, can you help me?"

"Letting me help you, isn't it fair?"

"Mr. Luo, you are fairness itself."

Luo Xiu smiled after hearing this, "There seems to be no one to choose from snacks and daily necessities."

"Thank you, Mr. Luo!"

Zooey hurried to the shelves of snacks and daily necessities.

The unit price of snacks and daily necessities is too low, and they are not the most sales-generating categories.

The reason why Luo Xiu asked her to choose these two categories was not to feed her food, but because snacks and daily necessities had a wider audience and were essential things in most people's lives.

He hoped that all viewers who attended the event would not come away empty-handed with at least a few merchandise that would suit them.

……

After half an hour, each contestant has chosen the items they want to bring.

Next, they will have an hour to familiarize themselves with the price and selling point of each product, as well as the live broadcast language.

When the live broadcast started, the beauties hadn't really realized their mission, and they couldn't put down their bodies to sell their goods.

They are more showing their figure and appearance, and chatting with the audience in the live broadcast room.

It wasn't until everyone's sales were displayed in real time on the big screen that everyone slowly rolled up and yelled harder and harder.

In addition, Luoxiu provided them with professional broadcast assistants and product operations to prevent them from overturning during the live broadcast.

Slowly, this black silk beauty pageant turned into a real live broadcast sale.

The audience's attention gradually shifted from the black silk beauties to the prices of those commodities.

Because these things are really cheap.

For traditional e-commerce platforms, the proportion of promotion expenses is getting higher and higher.

When merchants set prices for products, they can only pay a high premium to cover the cost and keep the store from losing money.

In the early days of e-commerce, customers shifted from offline shopping to online because it was cheaper online.

We just started using taxi-hailing software because there are many subsidies, which are cheaper than traditional taxis.

Up to now, selling things online is more expensive than offline physical stores, and calling a taxi with a mobile phone is also more expensive than hailing a taxi.

But the more than 1000 items selected by Luo Xiu are not only the base price given by the manufacturer, but also a large amount of money is also used as a subsidy.

In this live broadcast, customers only need to pay half or even a third of the price of the original product, and everyone is naturally crazy about it.

"Is this set of fairy water really a big bottle? It's cheaper than buying it in Japan!"

"Who would have thought that I would order a box of toilet paper after watching a beauty pageant?"

"I don't want to buy either, but it's really cheap."

"Boss Luo is really working for the welfare of his family!"

……

The audience obviously watched a beauty pageant, but unknowingly it turned into a live show with goods.

Those who scolded Luo Xiu for making black-hearted money before all shut up now.

And those traditional beauty pageant judges, watching him make a good beauty pageant like this, are even more angry and staring.

Luo Xiu didn't care about that much.

The only thing he cares about is whether the flow of live broadcast delivery meets expectations, and he cares about the conversion rate of delivery delivery.

The first round of 200 beauties, in the 2-hour live broadcast, the sales of the least one was several million, and the highest was over [-] million.

On average, each person sold more than 2000 million yuan, and the 200 people sold a total of more than 40 billion yuan.

These more than 40 billion gmvs are not worth mentioning to Douyin.

But for a new e-commerce platform, it is undoubtedly a strong injection, which makes people see the hope of catching up with JD.com and Taobao.

You must know that content traffic platforms and shopping platforms are two different models.

Penguin has proven countless times that this heel does not work.

When Luo Xiu announced that he would be an e-commerce platform, no one expected him to succeed.

Now, more and more people are beginning to shake their inner thoughts.

……

The first round of black silk special is over.

The beauties were all exhausted physically and mentally, and soon went back to their rooms to rest.

It was past nine o'clock in the evening.

After taking a shower, Luo Xiu sat on a rocking chair in a bathrobe, holding a book in his hand.

Over the years, he has been used to reading for at least half an hour before going to bed.

This cruise ship is very large, and it sails very smoothly on the sea, and it doesn't feel wobbly when reading a book.

At this time the doorbell rang, Luo Xiu got up and opened the door.

I saw Zooey standing outside the door shyly.

With a beautiful nose and jade teeth, a beautiful face and a moony appearance, there are delicate bones under the straight and moving jade neck.

A pair of plump and towering breasts, alluring flaws and crimes.

She was wearing a silk nightdress, which perfectly outlined her soft and graceful figure.

At this time, the cruise ship was docked on the sea, and no paparazzi could appear on the top floor of the ship.

Only the bright moon outside the window knows what is about to happen.

"Miss Zooey, it's so late, what can I do for you?" Luo Xiu asked with a smile.

(End of this chapter)