Rebirth starts from e-commerce

Chapter 82 Sweet Love

After several rounds of testing, the Fantuan website was finally launched.

At this time, smartphones are not yet popular, so there is no need to develop an app, just find a template for a shopping website, add some functions, and it is basically the same.

After so many days of Li Shan's shameless running around, more than 20 nearby stores have agreed to settle in.

Just after the New Year, there are migrant workers everywhere, and there is no need to worry about no riders.

It can be said that everything is ready, only promotion.

Students at school are the quickest to accept new things like food delivery, so Luo Xiu planned to use students as a breakthrough point from the beginning.

In Yangcheng University, the most widely used and low-cost way to disseminate news is the school forum, Yangda post bar and confession wall.

Its spread is not as wide as Weibo, WeChat, and Douyin in later generations, but its audience is more precise.

Although there will be some graduated seniors and sisters who will go back to the school forum to hang out, but the main body is still the current students.

However, these forums have administrators, and advertisements that are too blunt will definitely be deleted, and their accounts will be banned.

Luo Xiu had already prepared a countermeasure for this. With a swipe of a pen, it took ten minutes to write a soft article and send it to the forum.

"Sweet Love, I Have It Too"

"I used to envy those good-looking girls. It was easy to get boys' likes. Just send a message about what you want to eat, and some boys will send it downstairs.

Now I finally have a handsome little brother who brings me midnight snacks, and whatever I want to eat is delivered directly to the downstairs of the dormitory.

Even in bad weather, they never changed and delivered the meal to me on time.

Every time I open the steaming, fragrant lunch box, I am very moved.However, I don't even know his name, and I even refuse him to enter my world.

I also thought about cutting off contact with him, but when I was watching a drama late at night and my stomach was growling with hunger, I couldn't help contacting him. Do you think I'm too scumbag? "

After this post was posted, Luo Xiu immediately switched to another account and replied: "You don't know how to cherish such a good boy, introduce him to me!"

Then change to a large size and reply to the small size: "You don't have to envy me, every girl can have such a boy, click on the following website, and a handsome little brother will deliver meals to you every day."

At this time, the third trumpet came on the stage: "The landlord is lying, this is a takeaway website, but after receiving the coupon, the chicken drumstick rice for 4 yuan is really loved."

The fourth trumpet: "I ordered free pickled fish at noon. It was so delicious that I couldn't believe it. The meal card has been cut. I will order takeaway for every meal in the future."

Raising trumpets for thousands of days, and using them for a while, Luo Xiu's advantage of holding ten trumpets was revealed.

Then give an order to the employees under him, let them post it in time, and let this post be manually topped.

Those ordinary students were first attracted by the title, and later found out that it was an advertisement, but when they saw everyone talking about cheap, delicious, and convenient, they were a little moved.

People have a herd mentality. Many people say that a certain scenic spot is beautiful, and they must check in, and everyone will flock to it.

Everyone says that shopping on Double Eleven is very cheap. Even if you don’t have anything to buy that day, you will ask others what they bought, and if you have cheap ones, you will follow others to place an order.

A boy bought a box of sanitary napkins because they were too cheap on Double Eleven.However, he is a single dog, and he doesn't know what he wants to do with it.

Luo Xiu is too familiar with this kind of promotion.In the past, when he started a new brand, he would go to major social networks, pretending to be ordinary users to share products, and he called it: plant grass!

The product sharing that everyone sees on platforms such as Xiaohongshu, Zhihu, Weibo, WeChat, Douyin, etc. are basically paid for by merchants.

Of course, there are also some users who really like to share products that they think are useful, and these shares will either sink to the bottom.Or after people become popular, they start to bring goods to merchants.

Of course, netizens are not stupid. They simply plant grass, and everyone quits at a glance, so most businesses spend money in vain on online promotion.

I spent several million to invite a bunch of Internet celebrities to promote, but in the end it only brought in hundreds of thousands of transactions, and I lost money.

This is the result of most brands trying to do online promotion. The money is in the pockets of Internet celebrities, and sales have not improved at all.

If you don’t want to spend money in vain, and if you want to spend millions to bring in tens of millions of sales, you can’t do it with your eyes closed. You must put yourself in the customer’s shoes and think about why the customer will have a reaction after watching the Internet celebrity’s sharing. Impulse buying.

Before Luo Xiu was reborn, he wasted millions of dollars in the company before he gradually understood how to do online promotion.

In the post he posted just now, the words about his boyfriend delivering food downstairs in all weathers are just to attract netizens to read it. What really impresses them to place an order is the large number of replies that say "new users will get 10% off when placing an order." Yuan", "Large Coupons", "Drumstick Rice for 4 Yuan"...

You can buy traffic with money, but if you want these traffic to be converted into transactions, you must have something that can actually impress consumers.

Of course, there is nothing more practical than directly subsidizing users with money.

With the current promotion method, basically every new user comes in, and Luo Xiu will lose more than a few dollars.

But it doesn't matter. After they get used to ordering takeaway, even if there is no discount, they still have no way to give up takeaway.

They are having a great time collecting wool now, but every time they order a takeaway in the future, Luo Xiu will earn a 20% commission.

Under the vigorous promotion policy, the dialogue among the students has also changed.

"Have you registered a Fantuan account on your mobile phone?"

"No, what's the matter?"

"Can you borrow it for me, I want to have another half-price takeaway."

"Half-price takeaway? How to eat, teach me."

……

Xiao Zhuying has been ordering food through "fantuan.com" recently, not because it is cheap, but because she doesn't have to go to the canteen to queue up.

The online store she opened is finally making money, but in order to balance study and money, she doesn't have much free time to waste on eating.

Before Fantuan.com came out, she often ate instant noodles to satisfy her hunger.

The roommate always made fun of her, what's the use of earning so much money, and I can only eat instant noodles, which is not as good as those poor people who eat raw.

Now with Fantuan.com, she can order a bunch of delicious food every day, making her roommates drool.

Later, the roommates also joined the army of takeaways. Every time, in order to save delivery fees, four of them placed an order from the same store.

So each meal in order to decide what to eat, they have to argue for half an hour.

Finally, use the greatest invention of human ancestors, and the most efficient and fair way - finger guessing, to decide which one to order.

Of course, human annoyances never go away, only transform from one form to another.They solved the trouble of what to eat, and encountered the trouble of weight gain.

This is the law of conservation of afflictions.

(PS: One more beast evolves, two more beasts! Thank you for your rewards. In addition, I want to book tomorrow's recommendation ticket. Give me a slap in the face!)
(End of this chapter)