Rebirth starts from e-commerce

Chapter 94
The clothing in Luoxiu's store was mainly purchased from the wholesale market in the early stage.

The current profit is still very high, but in the future there will be more people doing it, and hundreds or thousands of links of the same style can be found on the Internet.

And there will always be some stores selling goods at a loss in order to prevent others from selling at high prices.

If you want to truly stand firm in the clothing industry, the most important thing is whether you can form your own unique style.

This is why Luo Xiu reused An Yi and assigned her a design team of four people.

Now the production of a batch of summer clothes designed by them has been stepped up. Whether this batch of goods can be sold determines whether the style and tonality of the entire brand are accepted by consumers and whether it is established.

If it cannot be sold quickly, the entire batch will be piled up in the warehouse.And the summer will pass soon, and it will be even harder to sell after the season.And by the summer of next year, this batch of goods will no longer be available.

This means that the company will owe the factory millions in payment, and at the same time, it will not be able to participate in the Double Eleven promotion in the second half of the year.

Therefore, Luo Xiu attached great importance to this batch of goods and prepared for it as a major battle.

The first is to take pictures.It turned out that Yi Qingfei took a group of models to shoot in the school, and the environment was always a bit poor.

This time Luo Xiu decided to change the shooting location to Shamian.

Shamian is a small island in Yangcheng. More than ten countries have set up consulates here, nine foreign banks and more than 40 foreign firms have operated in Shamian.

Now it has become one of the famous scenic spots in Yangcheng, and it is also a holy place for current petty bourgeoisie and future Internet celebrities to take pictures and check in.

Shooting here can virtually enhance the style of the brand.

……

The models of the Academy of Art are also very happy to go to Shamian to take pictures. Every time they take pictures at school, they are too lazy to post new photos on QQ space.

Besides, there is a car to pick them up, and they don't care whether they have to go out.

The old Wuling was driven by Li Shan to run business, and the company bought a new extended van, which was specially used for filming.

After arriving in Shamian, Yi Qingfei looked at the church in front of him and said with emotion: "We first took pictures in the dormitory, then we went to the campus to take pictures, and now we have upgraded to a scenic spot."

Luo Xiu said with a smile: "When the monthly sales volume is [-] yuan, it is enough for us to shoot in the dormitory. If the monthly sales volume is [-] million yuan, we need to go to the campus to shoot. Now what we are pursuing is the monthly sales volume of [-] million yuan. To upgrade."

"What if you want sales over [-] million?" Yi Qingfei asked curiously.

"At that time, we will go to some small towns with beautiful scenery abroad to shoot."

After hearing Luo Xiu's words, the group of beauties brightened their eyes and said excitedly, "Why don't we just skip the tens of millions level and go abroad to shoot now, so as to give customers a higher standard?"

Luo Xiu hit her on the head with a paper tube, "Don't be too ambitious, do a good job at the tens of millions level, and then think about the billions level."

It has really reached the [-] million level, but not only the shooting must keep up, the model may also have to be replaced by a cute blonde girl, in addition, the product, promotion, supply chain and other aspects of supporting must keep up.Of course, the most important point is that Taobao currently has too few users.

No matter how well you do it, not many people will come to buy your product.

When the market is not so big, these additional expenditures are unnecessary.

Even Handu Yishe, which was established more than half a year earlier than Pinru, had sales in 2009 of only tens of millions.

The key to Pinnay's desire to catch up with, or even surpass Handu, to achieve 5000 million in sales this year lies in this summer campaign and the outbreak of Double Eleven.

"Brother Xiu, I've chosen a good scene. Let's take this cathedral as the background. Let's take a group first."

Yi Qingfei handed the trial shot to Luo Xiu to watch.

"Okay, let them get in the car and change their clothes, hurry up!"

In order to make it easier for the models to change clothes, the windows of the van were fitted with sunshades.

After so many shoots, they have become more and more professional.

On this point, Luo Xiu came to the conclusion through their speed of changing clothes.

In the same way, the speed at which a boy unbuttons a girl's underwear can also be used to infer the mileage he has driven.

The models changed their clothes and got out of the car, and the photographer also arranged the venue, so they could start shooting directly.

At this time, the group of people who were shooting wedding dresses next to them were also optimistic about this photography spot. An uncle came over and asked, "Everyone, handsome men and beauties, we are in a hurry, and there is only this last group left. Can we shoot first? It will be soon. "

Yi Qingfei and the others are all students, and after hearing their polite request, they subconsciously wanted to give it up to them.

Luo Xiu glanced at them and said directly, "No way!"

"It's convenient for others, convenient for yourself, what's the matter with us?"

Luo Xiu didn't talk nonsense with him, and directed the photographer to continue shooting.

When shooting in this kind of scenic spot, you have to fight for the position. If you grab the position first, it is impossible to give it to others casually.

If Luo Xiu wasn't there, Yi Qingfei and the others might have given up.

Because when the uncle made the request, he first said a reason, no matter how unreliable the reason is, the subconscious mind will let him.

Everyone is in a commercial shoot, you are in a hurry, and I am in a hurry, why should I let you?
But when people face such a simple request, they often make judgments in an instant based on past experience, instead of seriously thinking about whether the reasons you give are reasonable.

Because people simply like to do things for a reason.

We see a beautiful woman on the side of the road and want her contact information.If you directly ask: Beauty, can I add your QQ?
The probability of failure is very high.

If you are talking about: Beauty, because you are so good-looking, can I add you on QQ?
Then the chances of success will be greatly increased.

"Because you are so good-looking", this reason seems superfluous, if you are not good-looking, the devil will ask you to QQ.But because there is a reason, the other party will subconsciously agree.

Marketing people like Luo Xiu, in order to trick customers into placing orders, have read too much of this type of psychological knowledge.

As long as he doesn't deceive others, how can he be deceived?
That uncle usually relies on this trick, no matter where he goes to take pictures, he can always jump in line to take pictures smoothly, but he didn't expect to be rejected by a young man this time, which made him very embarrassed.

So he stood by and interfered with the shooting.

"You can't shoot like this, the light is not right."

"The model's expression is too blunt, will she smile?"

"Are you Monkey King? Put your hands like this?"

……

Originally, the psychological quality of these students was not very good. After he said this, their movements became more rigid, and they didn't know how to place their hands.

(PS: I have to go out to do errands in the past two days, so I can only squeeze out a little free time to code words. I guess the update is not very good, sorry.)
(End of this chapter)