Actually I just want to act

Chapter 1004
In today's mobile phone circle, the competition is a bit more intense.

The most unexpected thing was that a player who was least likely to be eliminated was eliminated.

This player is Duo Ke Mobile.

How brilliant was the Doko mobile phone when it was brilliant, and it even sponsored top foreign football games.But for such a mobile phone manufacturer, the sales volume of mobile phones in 2004 was less than 180 million units, and most of them were low-end mobile phones.When China's mobile phone users have exceeded 250 million, the global shipments of Doko's mobile phones are less than [-] million units, and they still brag about how to innovate technology.

Not only that, but in September last year, Doco even acquired a B football team in Guangdong Province and renamed it as Guangdong Doco Team, which ranked No.9 in the first B. In 7, Doco sold a total of 2003 million mobile phones Department, after sponsoring the Premier League, has also received the effect of overseas markets. Doco’s products have been successfully exported to Hong Kong and Southeast Asia. A total of 220 units have been sold overseas, but the net profit is only 30 million yuan, which is about 4000% lower than that in 2002. , The reasons behind it are more and more mobile phone manufacturers, lower prices, and the large-scale expansion expenditure of Doko, as well as the impact of counterfeit mobile phones.

That's right, even Shenzhou mobile phones have been greatly impacted by counterfeit mobile phones.

Often when a new model of mobile phone appears, a counterfeit mobile phone can make a counterfeit mobile phone with exactly the same shape, and you can’t do anything about it—because it is made by a personal store, not mass-produced by a manufacturer, and you have nowhere to sue.Not to mention the current mobile phone, even if it is an Apple in the previous life, you can't do anything with these counterfeit phones.

Knowing that it is a counterfeit phone, some people just want to buy it. This is why the Chinese people have a good face.

Therefore, due to the decrease in profits, the impact of counterfeit mobile phones, and the strong attack of other brands, Doko mobile phones have already been riddled with holes and are no longer as brilliant as they used to be.In addition, after entering the millennium, a large number of new domestic mobile phone manufacturers and their products began to appear in the consumer electronics market, and most of these manufacturers have an obvious common feature, transformed from home appliance manufacturers, such as: Lexin, Donglai, Fangda, Haijia, Chuanger, Xinhong, Kangxin, Xiachang, etc., most of these manufacturers have accumulated decades of home appliance sales networks, and their rapid market distribution capabilities have become the killer for new brands. Recruitment, Duoko has continued to adopt the dealer agency model for many years, and its competitiveness began to become less obvious at this time.

Coupled with the impact of established mobile phone manufacturers Caihong, Lexun, Feigao, Yubo, etc., Duoke's situation became more and more difficult.

Therefore, before 2004, Duoke was forced to launch several self-developed models because of its own difficulties. However, in the long-term imitation, Duoke did not form its own target consumer groups and products. Features, go very blindly, consumers don't care, at the same time higher prices also scare consumers.

Therefore, the move of launching new models did not reverse the declining market share, and because Duoko itself had models and OEMs provided by Sangxing, the R&D system gradually became disintegrated. After the development of this new product, the enthusiasm in the market has long since receded. The lack of differentiated Doco’s own-brand mobile phones and the high-profile OEM Doco mobile phones began to sit on the bench in the consumer electronics market. Over time, shipments and market share Both rates fell.It was in this year that the accountants of Doko gave a conservative opinion: the asset-liability ratio has reached 84.84%, which may bring hidden dangers.

In fact, Doko did not fail to take self-rescue measures. For example, in the autumn of 2003, Doko signed an agreement with Losing Star. Some of the models bought out by Doko could not be sold in China, but the problem has not been fundamentally resolved. The impact of the parallel imported mobile phones of the star is too great, and the star is also lost in success, and the star is also lost in failure. This is something that Duo Ke did not expect at all.

The funniest point is that the Bangziguo company of Lost Star has obtained the GSM domestic sales license in a low-key manner, which has objectively weakened its dependence on Doko, but the CDMA production and domestic sales license of Lost Star has not been obtained. It is also an important reason why the two parties are still cooperating well since the establishment of Lost Star Doco.

But in fact, Doko doesn’t need to manage anything in the joint venture company. Although Doko’s shares in the company were 51% when the joint venture company was registered, and it was in a controlling position, but the production and operation of the company have never let Duoko intervene. And Doco is also happy to receive dividends every year.It can only be said that a big factory is a big factory, Jiang is still old and spicy, and the mourning star has kept several hands.

At the end of 2003, Doko was already in the top three in the peak period of China’s mobile phone market and fell out of the top 10. More than 90% of the dealers in the lower class were unwilling to sell Doko mobile phones. Most importantly, the price protection policy is a common interest protection method for domestic mobile phone manufacturers for dealers, that is, after the manufacturer actively lowers the price of products, in order to protect the interests of dealers, the price difference will be returned to dealers in the form of cash or products , so that dealers will not suffer economic losses due to price cuts, but Duoko is the only one among domestic mobile phone manufacturers that does not carry out price guarantees.

Coupled with the fact that consumers are unwilling to buy Duoke mobile phones because they know that they have low technological content. Under the influence of various parties, Duoke mobile phones are in an extremely difficult situation.

And the status quo of Duoke mobile phones, isn't it the epitome of domestic mobile phone brands?

Let's put it this way, it was not easy for Duo Ke to persist until 2004.

In 2003, although Duoke faced some problems, it worked hard and made more than 4 million yuan selling mobile phones. Although the sales volume and market share declined, at least it would not lose money.But since 2004, Doko's bad luck seems to have come.Distributors whose contracts have expired have abandoned Doko and embraced other manufacturers.

Forget it, the most important thing is that there is news that the country is about to carry out macro-control and tighten monetary policy.

As a result, Doko, which had already begun to owe the supply chain payment, immediately fell into a precarious situation.

At this moment, the football club is also preparing to move to Shencheng according to the agreement of the year.This is also a large expense, as well as the salaries of coaches and players, and the funds for club operations...

All these made Doko overwhelmed.

In order to make up the arrears of the supply chain, Duo Ke has resorted to all efforts.

However, things didn't get better.

Therefore, at the beginning of 2004, the shipments of Doko mobile phones began to plummet, and the stock also began to plummet.

Doko officially entered a vicious circle, and successfully fell out of the top 15 domestic mobile phones, and also fell out of the top 20 in the domestic market, and completely became an orther (other) manufacturer, which is no longer visible in the statistics.

The status quo of Duoko mobile phones is embarrassing.

You must know that Duoko mobile phone is the big brother of domestic mobile phones. The old big brother has been reduced to this state, and everyone feels emotional.After expressing emotion, everyone seized the opportunity to seize the market left by Doko.Although the share is not too much, mosquito meat is also meat!
(End of this chapter)