Actually I just want to act

Chapter 1021 Coping
Fang Jiming was indifferent to the news.

Because in this era of scarce users, it is actually grabbing new customers, not grabbing existing customers.

In other words, if you burn more money, people who don't like online shopping will still not choose online shopping.If you like online shopping, you will also shop around.Therefore, it is most important to do your own service well.Guarantee that all the products sold on the platform are genuine, which is better than anything else.As for Dingding.com getting another US$[-] million in financing, this news actually means little to Taobao.

The only thing to watch out for is that Dingding.com will be desperate to keep prices down.

However, with [-] million U.S. dollars, how long can it burn money?Fang Jiming has no way to estimate, even if Dingding.com subsidizes every item, it probably won't last long.Among other things, when Tmall launched Double Eleven, it also posted a lot of money, which is estimated to be much higher than US$[-] million.If we do it later, we will break even and make money in the end.Of course, the most profitable thing for Taobao is the improvement of its industry status.

Although, whether it is 618 or 818, not to mention Double Eleven and Double Twelve, it is a carnival day for e-commerce in China. Crazy promotions have made e-commerce prosperous.It's just that, whether it is real prosperity or fake prosperity, only e-commerce companies themselves know.

Like Pinxixi, it spends tens of billions of dollars every month to subsidize and attract users.But can it earn back 100 billion per month?No, even in the best year, there will be a loss of 72 billion.However, in the stock market on the Bald Eagle side, Pin Xixi's stock price is going up desperately, can you understand this?
In fact, it is easy to understand, because the bald eagle is looking at growth, not loss.It doesn't matter how much you lose, as long as you can earn back in the future, stockholders and investors will buy it.

But in reality, it is likely not to earn back.

It's not that Fang Jiming underestimated Pin Xixi, but that this model can't last long.How much money can a subsidized enterprise make?
If there is no subsidy, are the users still there?
After all, users come for cheap, if there is no subsidy, what is cheap?
False prosperity will only make enterprises continue to lose blood.And Pin Xixi has no way to stop, can only rely on the stock market for blood transfusion, and then try to support it.

Once this model encounters a stock market crash, the sky will collapse.If one day Pin Xixi goes bankrupt, Fang Jiming will not be surprised.After all, it sells fakes at a clearly marked price!Defective!Can this pattern continue?The courier fee is more expensive than the commodity!
As a result, this indirectly led to the involution of the express delivery industry.If the country hadn't intervened to stop it, it might have been even worse.

Although Pin Xixi is the industry's price butcher, Fang Jiming still feels that it won't last long.

Relying on subsidies, the e-commerce industry can be popular for a while, but not forever.

Take a look at JD.com, there is no subsidy, and it is doing well.

Therefore, it is not that the larger the scale, the more profitable it is, but that it is steady and steady, and the foundation is solid, so that there will be no sudden death.

"Let's see what kind of trick Li Xiuqin wants to play?"

The answer came within a day after Fang Jiming's thought.

Li Xiuqin used the most practical trick, new users register to get 50 yuan, get a new user to get 50 yuan, new users place an order, and old users get another 20 yuan.As long as you attract more people, you can even make money from it.Of course, this money has to be spent on Dingding.com.

I have to say that this strategy is simple and rude, and it suppressed Taobao in an instant.

"Brilliant move!"

When Cai Hongxin called Fang Jiming, he couldn't help sighing, "Dong Li's move has completely fooled me, how can I still play like this?"

Fang Jiming was shocked and a little emotional.

It may be that the heroes see the same thing, Li Xiuqin used the same trick as fighting the mountain.It's just that the fight for the mountain is fierce, and the pattern is also big. People's subsidies are directly sent to WeChat.This is actually because Tencent is one of Pinxixi’s shareholders, and the success of Pinxixi is also equivalent to the success of Tencent’s e-commerce business.

"Dong Li is indeed a ruthless person, he is ruthless to others, and he is also ruthless to himself." Fang Jiming also admired him.

Anyway, Fang knew that he couldn't do this kind of thing, because he lost the pattern.

This kind of subsidy is actually tantamount to giving away tickets in the cross talk industry to attract the audience to come in and listen to the cross talk.Naturally, if you do one, you will lose one, and it will ruin the cross talk market.Some cross talk groups that rely on selling tickets for food hate those who give tickets to perform cross talk.Fang Jiming probably feels this way now, but he is not so narrow-minded because he knows that users also have other needs.

It's not that your things are cheap, so I have to choose yours.

Many commodities have different subdivisions in terms of type, quality, quantity, safety, express delivery speed and so on.

Especially Taobao's self-operated products are really synonymous with quality.

Anyway, according to Cai Hongxin's report, in the past few months, several fraudulent dealers have been investigated and dealt with, and they have been permanently included in the blacklist.It is conceivable how strict Taobao's control over self-operation is.As for small and medium merchants, Taobao uses a system of both supervision and reporting.As long as the user reports a fake product, the merchant must give a statement. If it is confirmed that it is a fake product, then it will be fined for the first time, suspended for the second time, and permanently blocked for the third time.

It is also because of Taobao’s zero-tolerance system that fakes are not blatantly sold under different brands.

One can imagine how many counterfeit products there are in China!

"Fang Dong, what do you think we should do, keep up with this pace?" Cai Hongxin asked a little nervously, because Taobao has no money to burn in the account now, and life is very tight.

Fang Jiming wondered, "Why should we keep up? Besides, do we have the money?"

Cai Hongxin thought about it, and it really was like this.

"Then Fang Dong, what should we do, the other party is aggressive?"

Fang Jiming asked back: "What's your opinion? The rotating board of directors has been established, don't tell me, do you have any opinions?"

Cai Hongxin said: "Our opinion is to stand still and make your own plans."

Fang Jiming smiled and said: "That's all right, just be yourself and don't care what others do. As long as we provide good service, users will naturally choose us, understand?"

"Understood, we also think so." Cai Hongxin smiled.

"However..." Fang Jiming said, "You can't do nothing. That's it, choose a product, give up a little profit, and let users get benefits. It's best to discuss with the merchant and do a promotion. These are all It can be done for a long time, changing a business every week.”

Cai Hongxin said: "Understood, is this Juhuasuan's plan?"

"Yes, if you keep doing it, you will become a brand. There are big discounts every day, which is equivalent to making a wonderful advertisement, and those merchants are also happy." Fang Jiming has an insight into human nature.

(End of this chapter)