Actually I just want to act

Chapter 1158
"What's the average national rating? It's only 8.61%?" Fang Jiming felt that it was missing on the phone.

Yes, in Fang Jiming's impression, "Super Girl" in his previous life was a phenomenon-level variety show. Since it is a phenomenon-level variety show, the ratings did not exceed 10%, which is a bit unreasonable?
Mo Jiasen was a little surprised, because he was surprised by Fang Jiming's layman: "Fang Dong, this is already an amazing statistic, the best variety show only has an audience rating of about 10%, and we just aired the first episode. The ratings are already pretty good!"

Only then did Fang Jiming realize that his requirements were a bit high.But the problem is that the ratings of variety shows these years are pretty good. If the average ratings exceed 3% in more than ten years, it will be crazy.

"So-so..." Fang Jiming sighed. This may be because the topic has not fermented.In fact, talent show variety shows basically don’t need much publicity. Even if you have a fair, just and open competition system, there will still be audiences who question the ratings.

This is because everyone has their own preferences, and scoring the players according to their own preferences is naturally far from the ratings of the instructors.But in this way, the topic is full.For many controversial players, their fans will fight for them on the Internet and in reality.

Then as soon as the topic broke out, the ratings followed.

Fang Jiming felt that as long as the students watched "Super Girl", especially the girls watched "Super Girl", the ratings would definitely increase steadily.

However, Mo Jiasen was stunned by Fang Jiming's "so-so" and said in a messy manner, "Fang Dong, this is already very good, isn't your standard too high?!"

In order to cover up his embarrassment, Fang Jiming coughed twice, and then said: "The ratings are so high, so we can talk about the title fee, right?"

In fact, Fang Jiming also knew that even the "Super Girl" in the previous life was the title sponsor only from the second session.The first "Super Girl" did not have a title sponsor, and the main reason was that there was no agreement.Many advertisers think that spending a few million can be named, but Hunan Satellite TV will not do it, why?
The same is true of Jiangsu and Zhejiang Satellite TV. Many companies want to spend a few million on the title, and don't think about the fact that this variety show spans half a year, and the advertising benefits are full.If you really want to do this, the advertising market will be ruined.Therefore, Jiangsu and Zhejiang Satellite TV would rather not do it than accept the several million naming fees.

In the view of Jiangsu and Zhejiang Satellite TV, the naming fee does not exceed 2000 million, so don't even think about it!
As soon as Mo Jiasen heard the words "title naming fee", he was so happy that he couldn't see his teeth: "Fang Dong is right, I am going to talk to those companies. Especially the beverage companies in our province, they have already There is an intention to name it..."

As soon as Fang Jiming heard it, he knew it was the three words "frog clam clam" that smiled happily.

With the stingy energy of "Frog Haha", are you willing to pay so much naming fees?Fang Jiming thought it was impossible.

"Old Mo, I think you're going in the wrong direction." Fang Jiming said bluntly, "It's not like you don't know the boss of Jiangsu and Zhejiang. Every penny costs a dollar for the effect. It's too stingy. .Or, they are too shrewd to do business with them. I think you should go to a dairy company."

"Dairy company?"

Mo Jiasen was taken aback, "Mengniu, Yili, etc.?"

Fang Jiming said: "That's right, it's either the beer industry. Anyway, when you look for companies in Jiangsu and Zhejiang, those bosses are not willing to let go so quickly. As for the crooked fruit companies, don't even think about it. They will send a report back, probably The day lily is cold, but I still can't decide."

This is a pretext for the rebirth, Fang Zhiming knows that dairy companies are very willing to spend money on advertising marketing.Of course, some dairy companies must take this step, otherwise, they may not know that the benefits of sponsoring a variety show will be so great.

Mo Jiasen laughed dumbly, and said, "Dairy companies are the most picky. They sell a bottle of milk and earn a few cents or even ten cents at most. Such a company will invest tens of millions in naming variety shows?"

"Of course I won't advertise with pure milk."

Fang Jiming said, "But can you make milk yogurt? Yogurt is a product with low investment and high profit. The most important thing is that the taste is sour and sweet. The student party likes it the most. If they are willing to advertise milk yogurt, they will definitely To open up this new market." Mo Jiasen thought for a while, and said: "You can get in touch with it. The production of the next issue is about to start, and we have to catch up with the title sponsor of the next issue. Otherwise, those companies probably won't of."

Fang Jiming said: "If dairy companies refuse to do it, they can only look for consumer electronics."

"electronic consumer goods?"

Mo Jiasen couldn't figure it out, "MP3, MP4?"

Indeed, MP3 and MP4 have become popular these days, and many student parties like to listen to music with headphones on the road.But let's be honest, none of the pandemic consumer electronics are making money.If it is a variety show, the profit may not be recovered.Although Shenzhou still has MP3 and MP4, the profit has dropped a lot.

Fang Jiming smiled and said, "Of course it's mobile phones, laptops, etc. If it's MP3, MP4, they wouldn't be foolish to trade at a loss!"

It is true that it is a loss-making transaction.

The current MP3 is generally 150 yuan a piece, but the cost has gone to about 80 yuan.It seems to be able to earn more than 70, which is already half the profit.But in fact, the manufacturer's profit margin is only about 20 yuan, and the rest goes into the pockets of channels, distributors, and retailers.

MP4 may be better, with a profit of 80 yuan, but in fact it is the same situation, most of which are earned by channels, distributors, and retailers.The problem is that MP4 has now dropped to 500 yuan a piece, but the cost is about 250 yuan.

Cell phones are different.

For example, in China, the profit of the mobile phone business is the highest, because the technology content is also high.For a high-end mobile phone, the profit is around 1000 yuan.On the dealer's side, they can only earn a maximum of 100 to [-].If it can expand mobile phone sales, then it is worthwhile to be a titled advertisement.

It's a pity that Fang Jiming didn't want to pay for it himself - Shenzhou mobile phone has already had a good reputation, so why bother to advertise?
"cell phone……"

Morrison was silent.

Are you looking for a crooked fruit brand?
Is Likua willing to advertise?
After thinking for a while, Mo Jiasen said: "I'll go back and think about it..."

Fang Jiming let him do whatever he wanted, anyway, he couldn't persuade those dairy companies.

That's right, the annual net profit of the largest dairy company in China is only a few billion. If you ask them to spend [-] million for advertising, are they crazy or are you crazy? !
(End of this chapter)