Actually I just want to act

Chapter 1267
Fang Jiming felt very tired, because he found an unreliable rich second generation to cooperate with, which is equivalent to becoming the angel investor of this rich second generation.However, Fang Zhiming knew that Pan Rui was unreliable early on. Fortunately, he found some more reliable professional managers, so Shunfeng Express was still running very well.

Therefore, to be an angel investor, you must find reliable people.If you can't find someone you can trust, then find acquaintances.

If he were to find a rich second generation like Pan Rui again, then Fang Zhiming would definitely not invest.

To invest, you should invest in founders.

Even the founders are unreliable, so why invest?It's like throwing money into the ocean.

Therefore, Fang Jiming can't trust Pan Rui anymore. This kind of rich second generation doesn't have much pursuit in life, and he won't go all out to make money.Don't talk about working hard, the normal workload can't reach it.After Shunfeng Express got on the right track, Pan Rui had already relapsed into his old ways, spending his money and drinking.

For such a collaborator, Fang Jiming just wanted to complain.

Fortunately, the professional managers of Shunfeng Express are excellent talents found within the Pan family. They not only manage the company in an orderly manner, but also creatively put forward many ideas.For example, to improve the technological content, develop an intelligent express delivery sorting system; develop express delivery robots; develop intelligent express delivery management equipment...

Seeing these lines, Fang Jiming's scalp tingles.

You know, isn't this first item the intelligent sorting system that every courier company introduced in the previous life?The second one, that is a smart delivery robot!The third one is even more powerful, the honeycomb express storage system... Fang Jiming really wants to ask, which professional manager proposed it?Could he also be a reborn person?

However, Fang Ming also understood that this kind of creativity should come naturally.For example, the express storage system is obviously a pain point in demand.Modern urbanites are often not at home, especially those who live in the north, wide, deep, and upward, and there is no one at home.Therefore, whenever the courier arrives, it is very embarrassing.

If someone collects it on their behalf, they have to give some money.Chinese people never want to give tips, and they don't have such a habit.If you want to give this tip, even if it is fifty cents, people don't think it's worth it.

Just like online shopping in China, you see, if you pay 20 yuan for an item and you have to pay 30 yuan for postage, few people will buy it.If this item becomes [-] yuan and the postage is free, then more people will buy it.

Free postage is definitely a big killer for online shopping.

Even if other merchants just put it another way, domestic consumers will readily accept it.Because, free things are fragrant!Free postage seems to be a great deal.In fact, the postage of this item is only [-] yuan if it is less than [-] catties. This is the price two years ago, and now it is estimated that [-] yuan will do.

That is to say, the postage for items that seem to be 30 yuan is free, but in fact the store earns you [-] yuan for the postage.Not only that, it may also earn you five yuan and eight yuan on commodities.It seems that the profit is not much, but in the case of small profits but quick turnover, such profits are also considerable.

This move seems to have become the consensus of the Chinese e-commerce community. Every e-commerce company will have many free postage merchants.

In China, there are very few fools. Everyone is smart and understands the psychology of consumers.

For example, a product may cost 31 yuan on one platform, 29 yuan on another platform, and 30 yuan on another platform... But in fact, it is an online store opened by this merchant.After consumers "shop around", they will decide which one to buy based on the various discounts of the platform, the reputation of the platform, whether the merchant offers free shipping... these factors.

But the final winner is the merchant who opened the same store.Because no matter how hard he tried, it was his online store.

Taobao doesn’t allow merchants to choose one of the two or one of the three, but Li Xiuqin will not be so kind. He has already said that if he opens an online store on Dingding.com, he cannot open an online store on other e-commerce companies.Once discovered, Dingding.com will close the shop.This kind of Chiguoguo's method of gathering sections has really caused headaches for many merchants.

No, Taobao did not respond, but Dingdong.com and Aimeixun responded, and they also issued policies one after another.

This makes merchants very painful. In the end, they can only use the ID cards of their partners and parents to open another online store.There is no way, how do you ask merchants to choose such regulations on the platform?
It's just that in this way, the hearts of merchants are more inclined to Taobao.

Li Xiuqin only learned the ruthlessness of doing business, but did not learn the broad mind of an entrepreneur.Without a structure, one cannot be an entrepreneur.If you can't be an entrepreneur, you are destined to be a profit-seeking businessman.It seems that short-term benefits have been earned, but long-term benefits have actually been lost.

It's as if Dingding.com lost sales to Taobao in the first quarter of 2005.

Is it really the decrease in the number of consumers on Dingding.com that leads to the decline in sales?

Not necessarily all of them.

It is also possible that after weighing the trade-offs, the merchants actively chose Taobao, which led to a decline in the quality of Dingding.com’s products.

People's hearts and minds can be described as changing rapidly.

Dingding.com was in a hurry, and Li Xiuqin was in a hurry. He never thought about how it is possible that there is only one e-commerce company in such a huge market in China?The tactics of killing one thousand enemies and harming oneself by eight hundred, and the tactics of harming others and benefiting oneself can only gain the upper hand for a while, but can they gain the upper hand for a lifetime?That designation is impossible.

No, there are rumors all over Dingding.com.

"Our Dingding.com is the most experienced e-commerce company, why should we learn from Taobao?"

"Not only learned from Taobao, but also learned from other people's Aimeixun. They messed around and lost all our own things."

"Dingding.com is becoming more and more like Taobao. From interface to payment, from activities to publicity... everything we did well is gone."

"Hey, Taobao is indeed doing a good job, but we also have advantages? Why do we have to learn from Taobao..."

"Yes, I can understand learning from Aimeixun. Aimeixun is the originator of e-commerce. Learning from Taobao... makes people very angry."

"Aimeixun is also scum, look at its interface. Maybe consumers in Europe and the United States will buy it, but Chinese consumers will be ruthless if they don't quit immediately after seeing this interface. They have no hope of buying at all."

"Aimeixun's interface is white, and it's really not very good-looking. However, this is also a characteristic of others. But why do we, Dingding.com, turn the interface into red? This color is too dazzling."

"Isn't Taobao's orange dazzling?"

"Eldest brother, let alone second brother, I think the light blue color we used before is quite good, not dazzling but also gentle."

"Maybe I heard the boast of foreign color science, saying that red can stimulate people's desire to buy. But they forgot a premise, red can only stimulate consumers to leave faster. Didn't you see that, those foreign fast food The stores are all in that color, and they are all to increase the turnover rate. You are an e-commerce website, why are you doing such a foolish thing?"

……

(End of this chapter)