Actually I just want to act

Chapter 1336 How to fight?

Let's put it this way, even if there is a movie ticket subsidy, movie theaters will not accept price cuts.

Then the reduced movie tickets still have to be divided according to the original price, and it is the investor who loses.

Although some movie theaters are willing to cut prices, they are not willing to drop more, and it is Oriental DreamWorks that suffers.

On this issue, Fang Jiming asked Pianping.com to adopt a differentiated approach. Movie theaters that are willing to reduce prices will provide movie ticket subsidies, and everyone can earn money.If it is a movie theater that is unwilling to cut prices, it will not subsidize movie tickets, and let the market and consumers decide where to go to watch movies.

Fang Jiming also found it strange, how come the price increase for the Spring Festival stalls is taken for granted?
Is it because the movie feels that there are too many consumers in China and there is no shortage of fools?Or do you think that the audience are all rich people and don’t need such a few dollars?

You know, even ordinary families are hesitant in the face of a few dollars of pork. Why do movie theaters think that audiences have to buy movie tickets that are much more expensive than pork?It's really divine logic!
Fang Jiming quite agrees with that sentence, the most valuable thing in the movie market is not the box office, but the number of moviegoers in the market.To put it bluntly, in the current domestic film market, there are less than 2000 million people who really watch movies stably, and even if you count those who watch movies once a month, it is only 5000 million people.

Such a market size simply cannot support a high box office.

Blindly increasing the price of movie tickets will only make more and more audiences flee the movie theater.Fang Mingming is using market means to force the movie theater to see a fact clearly.Domestic films did not rise, only Fang Jiming did.This is really true. There are several films that have invested more than 5000 million in these years, but the investment is not directly proportional to the high box office.Many people must have tasted the reason behind it-many directors can't keep up with the times.

Therefore, Fang Jiming felt that Huang Licheng was an investor with a good vision, and said with a smile, "Dong Huang really has courage!"

"I don't know how other movie theaters are. Anyway, the movie theaters under our company will stabilize the ticket prices. There is no need for Fang Dong to spend money. I will lower the price first." Huang Licheng also understands that the number of moviegoers is small, and the ticket price must be too high. High related.Huang Licheng understands that even if the ticket price is set at 100 yuan, if no audience buys it, then it will be nothing but a spectacle.

Besides, in fact, the cost of the fare can be recovered for only about ten yuan, so why should the price be so high?

Fang Jiming was taken aback for a moment, and said with emotion: "Dong Huang is so courageous! I don't know how much Huang Dong plans to lower the price?"

"The price has been reduced to 15 yuan. On this basis, let's talk about the movie ticket subsidy." Huang Licheng gave up three yuan at once, and there is no share of the ticket price, because the ticket price index given by the relevant department , It’s not even close to this price, and it’s not considered disrupting the market.

Fang Jiming nodded and said, "Then how much does Director Huang plan to increase the subsidized movie ticket prices?"

"How about 12 yuan?" Huang Licheng said anxiously.

In fact, this is the ticket price from 2002 to 2003, which is also the year with the largest number of moviegoers in China.

"I think it's okay. The movie theater, publicity and investors can all subsidize one yuan." Fang Jiming thought about it and thought this proposal was very good. "What about "Once Upon a Time in the Sky"?"

Huang Licheng said generously: "It's also the ticket price!"

Fang Jiming had to sigh with emotion that Huang Licheng was indeed very courageous on this issue.For the box office, Huang Licheng can go all out.It's not that Huang Licheng doesn't make money, but that he takes a longer-term view.For example, in the six years from 2012 to 2018 in the previous life, Alima and Tencent Ma cooperated with other movie ticketing software to maintain the price at around 20 yuan to 30 yuan, and indeed cultivated a group of people who like to watch movies.Let's put it this way, if there is no movie ticket price subsidy, it is estimated that after 2018, there will not be [-] million domestic audiences who will have the habit of watching movies.

It was also during this period of time that high-grossing movies emerged one after another. Not only did they successfully break through the 50 billion box office threshold for a single movie, but they also made more than 30 movies with a box office of more than 20 billion.The total box office of Chinese movies, from 2012 billion in 170 to 2018 billion in 600, is definitely a leapfrog development.

The movie ticket price subsidy has made a lot of contributions in it.

"How about other movie theaters, what does Director Huang think?" Fang Jiming said, "Many movie theaters won't lower their prices."

Yes, for some movie theaters, why should the ticket price be lowered when the ticket price is increased based on ability? !
Indeed, these movie theaters think that no matter how expensive the ticket price is, there will be audiences who will buy tickets.Especially Hollywood blockbusters, as long as they are exciting enough.As for why domestic movies also have high ticket prices?It's very simple, it is to force the audience to choose Hollywood blockbusters, and these cinemas can easily adjust the film schedule.

I have to say that the market is huge, and there are all kinds of birds.

Fang Jiming said with a smile: "Our country started with clothes, shoes and socks at the price of cabbage, and crushed similar industries in Western countries. Now it's the turn of the movie industry, can't it take advantage of similar strengths? Movie theaters don't cut prices, It’s okay, we will give you a subsidy, even two yuan is fine.”

Yes, many times the audience is struggling with the two dollars, because there are more audiences who don’t go to the movies because of the difference of two dollars.

"That's the truth."

Huang Licheng asked suddenly: "Fang Dong, what are your expectations for "Once Upon a Time in Huang Feihong's Top Gun"?"

"Ok?"

Fang Jiming was stopped by the question, and after thinking about it, he said: "This is a different film than before, with persistence and innovation. My expectation is very simple, just to be recognized by the audience."

"However, the Hollywood blockbuster will be released in five days. Are you... not afraid?" Huang Licheng also deliberately adjusted the schedule earlier because he hit the schedule.With a two-week stagger, all the box office that should be won has been obtained.As for the latter, it is resigned to fate.

Fang Jiming wondered, "What's there to be afraid of? If it wasn't for those departments not allowing it, I'd like to directly confront it and release it on the same day!"

Huang Licheng knew that Fang Jiming was bragging.

Anyone who works in the film industry knows the power of Hollywood.

Positive?What are you taking at this stage?

Huang Licheng couldn't figure it out.

However, Fang Jiming thinks it's okay, he really thinks it's okay.It's just that after speaking out, no one agrees.

Let's stagger it, at least there are still a few days.If it can be a tie, it is enough to prove that domestic films do not lose to Hollywood.Well, there is no need to look forward to the global box office. The overseas distributor supported by Fang Jiming can't even conquer the movie theaters in the white community, and can only get some rubbish schedules and canvases, which is really annoying.

What can make money is the movie canvas of the Chinese community.

The global box office cannot compete, but the domestic box office still has the strength to fight. Fang Jiming really thinks so.

It's just that Huang Licheng didn't believe it, neither did the capital, nor did the relevant departments...

How can domestic films compete with Hollywood blockbusters? !
(End of this chapter)