Actually I just want to act
Chapter 1411 Bidding
Chapter 1411 Bidding
However, Deng Youcheng quickly gained confidence.
Because the bidding for the screening of "Legend of Sword and Fairy" will start soon, you know, this time even Jiangsu and Zhejiang TV stations are here.
Yes, Fang Jiming did not artificially block any TV station and allowed them to participate in the bidding.Moreover, there will be no tricks.
Because for Fang Jiming, commercial competition is not worth a company's reputation.
The company has a reputation, which is an intangible asset.
Therefore, the appearance of Jiangsu and Zhejiang TV stations shocked many TV station colleagues.
The representative of Jiangsu-Zhejiang TV Station was still Mo Jiasen.
That's right, Mo Jiasen was regarded as the blame man again, responsible for repairing the relationship with Fang Jiming.
"This is going to be difficult..." Zhu Jianhua, the deputy director of Hunan Provincial TV Station who thought he was in a good position, suddenly felt bad when he saw Mo Jiasen's figure.Yes, Zhu Jianhua would not be afraid if other deputy directors, or even directors, came over.However, people of the same kind are most afraid of people of the same kind. Zhu Jianhua understands that Mo Jiasen is a person of the same kind as him, who can see what is a good work and what is a good work worth investing in...
Mo Jiasen was preoccupied, yes, he was under too much pressure on this trip.
You know, "Legend of Sword and Fairy" claims to have invested 8000 million yuan in filming, which is larger than the investment in the movie.Of course, Mo Jiasen didn't believe it anymore. False reporting of figures is the norm in film and television companies.
However, this shows that the premiere of "Legend of Sword and Fairy" cannot be won without 6000 to [-] million.
It's not that Jiangsu and Zhejiang Satellite TV are short of such a TV series, but Jiangsu and Zhejiang TV stations are under great pressure now. If they win the premiere of "Legend of Sword and Fairy", all doubts and pressure will be relieved.As for the relationship with Fang Zhiming, it needs to be repaired slowly.
As a senior executive of Jiangsu and Zhejiang TV Stations, Mo Jiasen certainly understood that it was inevitable that the director would be transferred.It can be as short as one month, as long as two or three months, not too long.However, it is imminent to repair the relationship with Fang Jiming and Oriental DreamWorks.In fact, Mo Jiasen also understands that from the perspective of the development of the TV station, it is not wrong to leave Oriental DreamWorks alone and do it alone, but the food is a bit too ugly.
You said, creating an original program by yourself is better than continuing "Super Girl"!
To create a knockoff of "Super Girl", not only the name is deliberately touching porcelain, but even the originality is not changed. Isn't it clear that it needs to be bright and beautiful?
Now, they fought back, and Jiangsu and Zhejiang Satellite TV were injured. As the leader, Mo Jiasen was filled with sorrow.
He wants to mend the hornet's nest that someone poked out, what could be more embarrassing than this?
Well, what's more, Fang Jiming didn't care about the bidding for "Legend of Sword and Fairy".
Yes, Fang Jiming has given himself another vacation.
It was the executives of Oriental DreamWorks who presided over the bidding, and of course the director was also there.
Looking left and right, Mo Jiasen, who couldn't see Fang Jiming's figure, suddenly felt very disturbed.
Because Mo Jiasen came here this time because he wanted to explain to Fang Jiming face to face.Unfortunately, Fang Jiming didn't give him a chance.As a result, Mo Jiasen's plan fell through.However, the bidding is also very fierce. It takes the form of an auction house, and the price of raising a card is 50 yuan, regardless of whether it is the first broadcast, the second round of broadcast, or the third round of broadcast.
Of course, the price of the three-round playback is already clearly marked, which is one-third of the price of the second-round playback.
In other words, the price of the second round of playback determines the price of the third round of playback.
Many TV stations present are here for the three-round broadcast. After all, not all TV stations have the strength to spend tens of millions to buy a TV series.If you do this, you have to consider whether the TV station can pull back so many advertisements!This is the same as doing business. If your cost is so high, you have to consider whether you can get back the cost, right?
Therefore, the most cost-effective is the second round of playback, that is, replay.
If it is a good TV series, reruns also have an average national rating of 4% to 6%.The worst is about 3%.Because this is not just one TV station, it may be two or three TV stations rebroadcasting at the same time.In this way, the ratings can be stabilized within this range.
Why do you say it is cost-effective?
It's very simple, because the bidding for the second round of broadcasting rights fails to meet the requirements of the film studio, so the film studio may not sell it.
Then after the first round, when everyone is convinced by this TV series and can't wait to watch it again, then it is the best opportunity for the second round of broadcasting.Like "Bright Sword", this TV series actually set an average national ratings of over 10% in the second round of broadcasting, which made many people in the industry lose their glasses.
"Legend of Sword and Fairy" may not be able to reach the national level, but the exquisite production has offset the concerns of many TV stations.
Therefore, in the bidding, the first round of bidding has reached a feverish stage.
After more than an hour of bidding, there were only four companies left to compete: Hunan Satellite TV, Jiangsu and Zhejiang Satellite TV, Lu Provincial Satellite TV, and Dragon TV.
Among them, Dragon TV obviously didn't want to follow up, and the price didn't follow up much.
And Lu Provincial Satellite TV also began to hesitate.
Yes, the current price has reached 4000 million.
However, Jiangsu and Zhejiang Satellite TV are still gritting their teeth and following up.Hunan Satellite TV did not want to give up either.
Soon, the bidding price came to 5000 million.
Dragon TV gave up.
It's not that they don't have money, it's that they don't feel it's worth it.
Is a TV series worth tens of millions?
Even if the other party is Oriental DreamWorks, it's not worth it!
Unless...unless it is a big production like "Journey to the West" and "Romance of the Three Kingdoms", otherwise, such a fight for the right to premiere is unnecessary.In the end, the price was stuck at 350 million and could not go up.Because Zhu Jianhua's hands were shaking, he wanted to be rich, but the economic situation in Hunan Province was obviously not as good as that of Jiangsu and Zhejiang, so Zhu Jianhua rationally told him that he could not follow up.If it exceeds this number, it is a loss-making business.
Therefore, Zhu Jianhua considered again and again and gave up.
When Zhu Jianhua gave up raising the placard, Mo Jiasen's heart finally fell to the ground.
Successful.
Mo Jiasen did not feel the joy of success at all, but worried.
Yes, Jiangsu and Zhejiang TV stations are currently suffering from internal and external troubles. If they are not handled properly, not only will the audience be lost, but various problems will even arise.
Thinking of this, Mo Jiasen felt dizzy.
"Congratulations to Jiangsu and Zhejiang Satellite TV for obtaining the exclusive premiere rights of "Legend of Sword and Fairy" at a price of 350 million." When the executives of Oriental DreamWorks announced, everyone applauded reluctantly.
Mo Jiasen took the key symbolizing the exclusive premiere rights from the executive, and squeezed out a smile.
As for the scene, there were some reporters mixed in.
There is no way, it is better to block it than to block it. It is better to let reporters from some major newspapers report it and publicize it.Especially now that major newspapers have websites, and the dissemination is stronger.
(End of this chapter)
However, Deng Youcheng quickly gained confidence.
Because the bidding for the screening of "Legend of Sword and Fairy" will start soon, you know, this time even Jiangsu and Zhejiang TV stations are here.
Yes, Fang Jiming did not artificially block any TV station and allowed them to participate in the bidding.Moreover, there will be no tricks.
Because for Fang Jiming, commercial competition is not worth a company's reputation.
The company has a reputation, which is an intangible asset.
Therefore, the appearance of Jiangsu and Zhejiang TV stations shocked many TV station colleagues.
The representative of Jiangsu-Zhejiang TV Station was still Mo Jiasen.
That's right, Mo Jiasen was regarded as the blame man again, responsible for repairing the relationship with Fang Jiming.
"This is going to be difficult..." Zhu Jianhua, the deputy director of Hunan Provincial TV Station who thought he was in a good position, suddenly felt bad when he saw Mo Jiasen's figure.Yes, Zhu Jianhua would not be afraid if other deputy directors, or even directors, came over.However, people of the same kind are most afraid of people of the same kind. Zhu Jianhua understands that Mo Jiasen is a person of the same kind as him, who can see what is a good work and what is a good work worth investing in...
Mo Jiasen was preoccupied, yes, he was under too much pressure on this trip.
You know, "Legend of Sword and Fairy" claims to have invested 8000 million yuan in filming, which is larger than the investment in the movie.Of course, Mo Jiasen didn't believe it anymore. False reporting of figures is the norm in film and television companies.
However, this shows that the premiere of "Legend of Sword and Fairy" cannot be won without 6000 to [-] million.
It's not that Jiangsu and Zhejiang Satellite TV are short of such a TV series, but Jiangsu and Zhejiang TV stations are under great pressure now. If they win the premiere of "Legend of Sword and Fairy", all doubts and pressure will be relieved.As for the relationship with Fang Zhiming, it needs to be repaired slowly.
As a senior executive of Jiangsu and Zhejiang TV Stations, Mo Jiasen certainly understood that it was inevitable that the director would be transferred.It can be as short as one month, as long as two or three months, not too long.However, it is imminent to repair the relationship with Fang Jiming and Oriental DreamWorks.In fact, Mo Jiasen also understands that from the perspective of the development of the TV station, it is not wrong to leave Oriental DreamWorks alone and do it alone, but the food is a bit too ugly.
You said, creating an original program by yourself is better than continuing "Super Girl"!
To create a knockoff of "Super Girl", not only the name is deliberately touching porcelain, but even the originality is not changed. Isn't it clear that it needs to be bright and beautiful?
Now, they fought back, and Jiangsu and Zhejiang Satellite TV were injured. As the leader, Mo Jiasen was filled with sorrow.
He wants to mend the hornet's nest that someone poked out, what could be more embarrassing than this?
Well, what's more, Fang Jiming didn't care about the bidding for "Legend of Sword and Fairy".
Yes, Fang Jiming has given himself another vacation.
It was the executives of Oriental DreamWorks who presided over the bidding, and of course the director was also there.
Looking left and right, Mo Jiasen, who couldn't see Fang Jiming's figure, suddenly felt very disturbed.
Because Mo Jiasen came here this time because he wanted to explain to Fang Jiming face to face.Unfortunately, Fang Jiming didn't give him a chance.As a result, Mo Jiasen's plan fell through.However, the bidding is also very fierce. It takes the form of an auction house, and the price of raising a card is 50 yuan, regardless of whether it is the first broadcast, the second round of broadcast, or the third round of broadcast.
Of course, the price of the three-round playback is already clearly marked, which is one-third of the price of the second-round playback.
In other words, the price of the second round of playback determines the price of the third round of playback.
Many TV stations present are here for the three-round broadcast. After all, not all TV stations have the strength to spend tens of millions to buy a TV series.If you do this, you have to consider whether the TV station can pull back so many advertisements!This is the same as doing business. If your cost is so high, you have to consider whether you can get back the cost, right?
Therefore, the most cost-effective is the second round of playback, that is, replay.
If it is a good TV series, reruns also have an average national rating of 4% to 6%.The worst is about 3%.Because this is not just one TV station, it may be two or three TV stations rebroadcasting at the same time.In this way, the ratings can be stabilized within this range.
Why do you say it is cost-effective?
It's very simple, because the bidding for the second round of broadcasting rights fails to meet the requirements of the film studio, so the film studio may not sell it.
Then after the first round, when everyone is convinced by this TV series and can't wait to watch it again, then it is the best opportunity for the second round of broadcasting.Like "Bright Sword", this TV series actually set an average national ratings of over 10% in the second round of broadcasting, which made many people in the industry lose their glasses.
"Legend of Sword and Fairy" may not be able to reach the national level, but the exquisite production has offset the concerns of many TV stations.
Therefore, in the bidding, the first round of bidding has reached a feverish stage.
After more than an hour of bidding, there were only four companies left to compete: Hunan Satellite TV, Jiangsu and Zhejiang Satellite TV, Lu Provincial Satellite TV, and Dragon TV.
Among them, Dragon TV obviously didn't want to follow up, and the price didn't follow up much.
And Lu Provincial Satellite TV also began to hesitate.
Yes, the current price has reached 4000 million.
However, Jiangsu and Zhejiang Satellite TV are still gritting their teeth and following up.Hunan Satellite TV did not want to give up either.
Soon, the bidding price came to 5000 million.
Dragon TV gave up.
It's not that they don't have money, it's that they don't feel it's worth it.
Is a TV series worth tens of millions?
Even if the other party is Oriental DreamWorks, it's not worth it!
Unless...unless it is a big production like "Journey to the West" and "Romance of the Three Kingdoms", otherwise, such a fight for the right to premiere is unnecessary.In the end, the price was stuck at 350 million and could not go up.Because Zhu Jianhua's hands were shaking, he wanted to be rich, but the economic situation in Hunan Province was obviously not as good as that of Jiangsu and Zhejiang, so Zhu Jianhua rationally told him that he could not follow up.If it exceeds this number, it is a loss-making business.
Therefore, Zhu Jianhua considered again and again and gave up.
When Zhu Jianhua gave up raising the placard, Mo Jiasen's heart finally fell to the ground.
Successful.
Mo Jiasen did not feel the joy of success at all, but worried.
Yes, Jiangsu and Zhejiang TV stations are currently suffering from internal and external troubles. If they are not handled properly, not only will the audience be lost, but various problems will even arise.
Thinking of this, Mo Jiasen felt dizzy.
"Congratulations to Jiangsu and Zhejiang Satellite TV for obtaining the exclusive premiere rights of "Legend of Sword and Fairy" at a price of 350 million." When the executives of Oriental DreamWorks announced, everyone applauded reluctantly.
Mo Jiasen took the key symbolizing the exclusive premiere rights from the executive, and squeezed out a smile.
As for the scene, there were some reporters mixed in.
There is no way, it is better to block it than to block it. It is better to let reporters from some major newspapers report it and publicize it.Especially now that major newspapers have websites, and the dissemination is stronger.
(End of this chapter)
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