Actually I just want to act

Chapter 319 Still a VAM Agreement
Fang Jiming said seriously: "Yes, because there is no schedule for the Spring Festival, I want to open up a schedule. I have investigated, and 30% of the movie theaters in the country will be closed until the sixth day of the Lunar New Year, and 20% of the movie theaters will be closed until the sixth day of the new year. , will be closed until the fifth day of the Lunar New Year, 40% of the movie theaters are only closed for two days on New Year’s Eve and Spring Festival, and 10% of the movie theaters are not closed at all. And precisely, these 10% of the movie theaters are in first- and second-tier cities Movie theaters are also the most profitable movie theaters, what does Director Huang think of this survey data?"

With the data here, Huang Licheng seemed to understand something.

"You mean, similar to the Spring Festival stalls in Xiangjiang Film Market, they also make money?"

No one is unfamiliar with the Xiangjiang film market.

Due to historical and other reasons, Xiangjiang Films was an era in which talents emerged in large numbers and classic films emerged in an endless stream from the 70s to the 90s. It was an important teacher for the mainland to learn film shooting and distribution.Now, with the transfer of capital, the mainland market is obviously wider than the Xiangjiang film market, so the Xiangjiang film market is naturally sluggish.

However, in the Xiangjiang film market, the milestone Spring Festival stalls cannot be ignored.

The mainland film market ignores the Spring Festival, mainly because of subconscious prejudice.

Just thinking that all Chinese people value the Spring Festival and reunion, and then think that the market is not big.

After seeing Fang Jiming's investigation report, Huang Licheng fell silent, and then said: "If Director Fang wants to show it, I can win 50% of the theaters and over 30% of the screening rate. However, I need someone who can convince My reason." Yes, Huang Licheng knows that persuading theaters to open canvases during the Spring Festival requires a lot of cost.If there is no profit, Huang Licheng will refuse.

Fang Jiming said with a smile: "Dong Huang, think about it. During the seven-day Spring Festival holiday, people in big cities will return to third-, fourth- and fifth-tier cities, or even counties and towns. These people, in third-, fourth- and fifth-tier cities , what can they do without a lot of entertainment? If it would, give them a choice to watch a movie, would they go to it?"

Huang Licheng thought for a while and said, "Some people should go to see it. After all, movie tickets are not cheap now."

"The most important thing is that 100% of couples who go back to their hometown will go to the movies. Don't ask me how I know, I'm also a young man." Fang Jiming laughed.

Huang Licheng thought for a while and said, "Yes, this is one aspect. But it seems that young people can't support the market, right?"

"There is one more, word of mouth."

Fang Jiming said: "For the formation of the Spring Festival schedule, one year is definitely not enough. But in the long run, what about three years, five years? As long as the word-of-mouth of the schedule is formed and blockbusters gather, do you think the audience will go to the cinema?"

Huang Licheng thought about it carefully and thought it made sense.But he thought about it and said, "But what about the cost within three years? The cost of opening a Spring Festival stall for six days is more than 600 million."

"Then what if there is something to earn?"

Fang Jiming said confidently.

Huang Licheng also smiled: "Dong Fang is so confident?"

"I must be confident." Fang Jiming said, "As long as we win 10% of the theaters that are not closed for the Spring Festival holiday, and then win 40% of the movie theaters that are only open for New Year's Eve and the Spring Festival, let them open on the day of the Spring Festival, then we will There are 50% of the movie theaters. Huang Dong, you have a lot of means and a wide network of contacts. It’s okay to open another 20% of the movie theaters, right? That’s 70% of the movie theaters. As long as there are 70% of the movie theaters, you can definitely earn back the cost. Even , the fewer movie theaters open, the faster it will make money back.”

Huang Licheng thought for a while and said, "Why don't you order first?"

Yes, he needs to think about it.

After asking the waiter to order, Huang Licheng said slowly: "I can only promise 60% of the movie theaters, and the cost is more than 360 million. That is to say, your movie, plus some other movies, the total box office will exceed Only with 1000 million yuan can the three parties make money. Fang Dong, what do you think?"

"1000 million?" Fang Jiming thought for a while, adding up the box office of the 10% of the movie theaters that were not closed for holidays, and the 40% of the movie theaters that were only closed for two days. box office.Moreover, this proportion is increasing year by year.

In other words, as long as there are good-looking movies released, it is basically no problem to break through 1000 million at the box office.Because 50% of the movie theaters during the Spring Festival can achieve a balance of profit and loss, or even make a small profit, which shows that there is still a market.

Because the movie theaters in this meeting are all 2D movie theaters, the number is not large, and the cost is not high, so the box office requirements are not so high.

"How about we sign a gambling agreement."

Fang Jiming said, "According to the box office of previous years, the box office of the movie theater during the Spring Festival is 600 million, then my movie is released, converted to 200 million box office, and then make up the remaining 400 million box office, a total of 600 million box office. If it does not reach Now, I personally make up the 600 million box office, and then share it."

No matter when it is, the box office needs to be divided. After the basic operating costs are excluded, the film investors, distributors and theaters are divided into three parties.That is to say, the box office must reach three times the investment amount in order to return the capital.The rest of the money earned will be divided among the three families.

As for the VAM agreement, the box office was set at 600 million.

If it is less than 600 million, no matter whether you make money or not, Fang Jiming needs to make up the amount to 600 million.After deducting the cost of more than 60 yuan, the three companies will be divided equally.Fang Jiming thought, if the box office can reach 500 million, then after he makes up 100 million, he will still have a profit of about 80.If the box office can reach 420 million, Fang Jiming has made a lot of hard work, no loss and no profit.

But if the box office is higher than 600 million, all three parties will make a lot of money!

So, the issuer likes the VAM agreement.

However, Huang Licheng said: "Fang Dong, you are magnificent! Come, let me toast you!"

With that said, Huang Licheng poured the wine.

Fang Jiming looked at the red wine, smiled, and poured a little too: "Dong Huang, I used to have a throat that can't drink, so I made an exception and drank a little today."

Huang Licheng frowned slightly, but didn't say anything, and drank the cup.Then, he said: "The gambling agreement, you can't always let Fang Dong suffer alone. In this way, if the box office exceeds 600 million, I can only share 20%, and the remaining 7% will be given to Fang Dong. you."

Yes, Huang Licheng is expressing his sincerity.

Because Bright Media really needs online publicity channels.

Fang Jiming also probably knew about this, and said, "Director Huang is even more generous!"

Huang Licheng took a bite of the food with a smile, and then said slowly: "Come, come, eat the food."

Of course, Fang Jiming was not polite, he threw away his shoulders and filled his stomach.

"Fang Dong, I'm a quick talker. I hope that everyone's cooperation is not a one-time or two-time partnership, but a long-term strategic partnership. Next time, if Fang Dong makes a movie, I can also invest a little bit."

This is Huang Licheng's greatest kindness. He made this promise without even reading the script.

Fang Jiming didn't take it seriously, because all the movies he made must be classics.Of course, I still have to say: "Dong Huang is too righteous!"

(End of this chapter)