Actually I just want to act

Chapter 323 Using Music to Promote Movies

I have to say that the schedule is tight this time, and Fang Jiming is making a film for the first time, with little experience and insufficient publicity preparation.

In addition to the raging online publicity, there is really not much offline publicity.

Well, not a lot, almost none, except for a few posters, there is really no publicity.

The main reason is that publicity is really useless, so Fang Jiming thought of releasing music.These days, whether it is a lot of shops or shopping malls, they play music to attract customers.And the radio has not completely declined at this time. Most drivers who drive on the road listen to the radio.And the most listened to radio stations must be the ones with music.

So, it's a great way to advertise.

However, Fang Jiming was not ready to record a tape, let alone release an album.Recording songs also takes time!
then what should we do?

Fang Jiming suddenly thought of a way and borrowed a DV player from Guangming Media.What is a DV machine?Many people may not know it, but before the advent of large digital video cameras, DV machines were indeed mainstream video equipment.Let's put it this way, once the DV machine was launched, it was widely used by TV news reporters and producers all over the world. The first generation of products used Mini-DV format tapes, adopted 3CCD sensors, 10x optical zoom, and optical anti-shake system, in 1995 It was priced at $4000 when it was released.

Now DV players are not so expensive, but they still cost more than 8000.

Fang knew that Nortel had it, but he didn't want to bother the school too much.The most important thing is that if you borrow money from the school, you can ask Huang Licheng to borrow it, and you can also borrow it from someone. It is called online propaganda.

Yes, Fang Jiming really planned to engage in online propaganda, but he used reverse thinking.

"Fang Dong, what are you going to shoot?"

The person borrowed from Guangming Media was a little dumbfounded. Why did Fang Jiming choose to stand a microphone in the screening room of Guangming Media?What is this for?In particular, Fang Jiming came with a guitar.

"I sing a song, you help record it, and then edit it for me."

Fang Jiming said, "This is the content of online promotion in the contract. If it is done well, it can also be promoted offline."

"???"

This photographer is very speechless, can you do it?Sing a song to promote it?

As everyone knows, this is actually the usual practice in the previous life to release the theme song before the release of the movie.Because if the theme song is good, some curious viewers can enter the cinema.The most famous example is "Frozen".How many people were attracted to the cinema because of the song "Let it go"?
It can be said that the earliest wave of adult audiences were attracted to the cinema by this song.

Then, with the fermentation of word of mouth, the box office miracle of "Frozen" was created.

Otherwise, you can't explain why the box office of "Frozen 2" is barely, there are reasons for this.

It can be seen that the charm of music is too great.The combination of music and movies produces energy beyond the imagination of many people.

Similar movies include "My heart will go on" from "Titanic", "A Chinese Ghost Story" from "A Chinese Ghost Story", "Half Weight" from "The Working Emperor"...these are all such classic films, where music and film interact with each other. Complement each other.

Fang Jiming didn't have much ambition, he just wanted to do a good job of publicity.

After trying the microphone, Fang Jiming adjusted the guitar again, and said, "We can start after counting to three."

The cameraman took a deep breath, all right, do whatever the leader calls.

So, as the guitar prelude sounded, Fang Jiming played and sang by himself, which was recorded by the DV machine.

The advantage of the DV machine is that it can be played back.

Because Fang Jiming mastered the essence of singing the theme song "The Thief of Time", he sang very emotionally.Even the cameraman felt that this seemed like an MV.In fact, Fang Jiming also used movies to edit a MV.As long as it is accompanied by the scene of his singing, the MV album can be released.

"Then trouble you to edit it, and then remember to give it to me, and I will post it on the website."

Fang Jiming patted the cameraman, but the cameraman could only agree.

Because of the video recorded by the DV machine, editing is very simple.In addition, Fang Jiming's self-playing and singing were flawless, so Fang Jiming soon got the edited song.

Immediately afterwards, QQ opened the channel for uploading videos in Qzone, but it needs to be downloaded to watch. There is no way, the flash in this meeting does not support online playback.And hao123 clicked on the video to enter the channel, and Baidu Tieba began to promote this song...

For a while, Qzone was able to download videos, making Qzone popular again.

It's just that the space is too small, 100M for ordinary users, and only 1G for uploading space for yellow diamond users.

But this compromise method solves the problem that some high-end users cannot share the videos they have taken with DV cameras.

And high-end users don't care about the ten yuan a month's yellow diamond fee.

As for other blogs, they were all dumbfounded when they encountered an opponent like Qzone.Because of blogs, it is difficult to monetize users, except by advertising.But QQ Zone doesn’t even have any advertisements. It relies on the membership system and sells QQ Zone decorations to make a profit.This kind of trick was immediately learned by the bloggers of those portal websites. Unfortunately, because they were one step behind, they could no longer attract users, and instead exacerbated the loss of users.

Huang Licheng heard about the video, and Lu Huanyu asked how to deal with it.

And Huang Licheng waved his hand and said, "They are professionals, let them do it. As for us, we just need to do a good job in offline publicity."

Lu Huanyu smiled wryly: "Dong Huang, this offline promotion is useless, none of them are famous."

"Then put more posters. We also need to show our sincerity for cooperation. In this way, in first-tier cities, starting from January 1, we will put up huge posters in our offline cinemas to create momentum for the movie." Huang Licheng said.In fact, it doesn't cost much money, after all, there are not many movies released during the Spring Festival.

Therefore, to advertise at this time, Guangming Media basically paid for the printing of posters, which was only a few thousand dollars.

In the face of hundreds of thousands of publicity expenses, these thousands of dollars are nothing worth mentioning.

According to the contract, Fang Jiming's website also promoted the movie that Guangming Media is showing, which made the film invested by Guangming Media increase by 30% in box office, which can be regarded as a big profit!

This time, everyone can clearly see the power of online publicity. With QQ, hao123 and Baidu in hand, this is simply a magic tool!
Therefore, Lu Huanyu didn't question Huang Licheng's decision at all, and even suggested: "Director Huang, do you want to put a movie trailer on the outdoor display?"

Huang Licheng nodded: "The promotional video will be released together after the 10th."

Huang Licheng thought that his investment was big enough.However, what Huang Licheng never expected was that the most successful offline publicity scene happened, but it had nothing to do with him.

(End of this chapter)