Actually I just want to act

Chapter 384
It's not that Fang Jiming doesn't understand, but that most of the people who watch the movie are young people.For young people, surfing the Internet is of course a trend.Compared with the original soundtrack they admire, they prefer QQ members or QQ game blue diamonds that can be seen by the other party.In this meeting, those who can recharge their membership are all "rich people"!

The screening in Jinhua was very successful.

But news came from Guangming Media that Sun Media's "Invisible War" was also very successful.After all, it was directed by Director Jin Sen, and with the addition of two big stars with strong box office appeal as the male and female protagonists, it was expected that it would cause a sensation.Huang Licheng is actually a bit contradictory. He has already seen the power of online publicity, but this time the Spring Festival and Valentine's Day are too close together, and it has already matched Jin Sen's drama.

That is to say, when two tigers fight, one will be injured.

Either the east wind overwhelms the west wind, or the west wind overwhelms the east wind.In addition, the film market is an unpredictable market. When the film is actually released, the box office at that time can really speak for itself.Every year, a few dark horse movies come out with almost no publicity, but they can reverse the box office with word of mouth, and even kill "big investment and big production" movies.

Therefore, Huang Licheng feels that this Spring Festival is not "no opponent" as Fang Jiming said, but that there are dangers and strong people emerge in large numbers.Huang Licheng hopes that Fang Jiming will succeed, so that the power of online propaganda will be seen.But once Fang Jiming's movie exceeds 600 million at the box office, Bright Media will hardly make any money this time.

dilemma!

This is Huang Licheng's current situation.

If it is up to Sunshine Media, then Bright Media will have a hard time in the future.Fortunately, during the summer vacation, Bright Media also has a big production to be released.During the Golden Week in October, there is another big production, followed by Christmas, a film project with a medium investment... The investment in these projects is the guarantee of Bright Media's box office this year.If Sunshine Media catches up from behind and loses the number one position in the country, Huang Licheng will suffer even more.

"Let's do our best!"

Huang Licheng thought so, and did the same.

In a short period of time, it traveled all over the theaters in first-, second- and third-tier cities across the country, and finally persuaded more than half of the theaters to open during the Spring Festival.In other words, of the nearly 280 movie theaters across the country, only 900 are open for business, and the number of screens is only about 2001.After all, in 1500, there were only so many theaters in the country, and the total number of screens was only more than 2000.And the total box office of all movies in 10 was less than 9.8 billion yuan, [-] million yuan.

This is also the result of the introduction of Hollywood blockbusters, which attracted a large number of audiences to the cinema.Otherwise, like in 1999, the total box office was only 8.1 million, which is simply amazing.

You know, China has a population of 12 billion!
In other words, under the premise of this total amount, whoever eats one more bite of the cake will eat one less bite.No wonder Huang Licheng is desperately doing publicity, just to grab more cakes and more profits.

During this period of time, Lu Huanyu broke his leg and his voice was exhausted, which is why so many movie theaters agreed to open the Spring Festival stalls.

More than 900 screens are already the limit of Bright Media.As for the theaters controlled by Bright Media, there are only more than 30 movie theaters.

"Huang Dong, are we really going to open the Spring Festival stall?"

When Lu Huanyu came to Huang Licheng's office to report on his work, he said with a little resentment.

Huang Licheng stood up, patted him on the shoulder, and said, "Sunshine Media has declared war. They announced that the box office of screenings has reached nearly 80. And what about us? It's not even 30. The appeal of stars is too scary." We have to fight. Otherwise, it’s not about the Spring Festival stalls, but about losing this year’s box office. If this year’s box office loses, next year’s box office will also lose. I think the truth is that the strong get stronger You should understand too."

"But our movie has no stars, so we can't beat it at all!"

Lu Huanyu complained, "In first-tier cities, the attendance rate is not even 40%."

"But in second- and third-tier cities, our attendance rate can reach 80%!" Huang Licheng said, "This is the end of the matter, and the Spring Festival stalls are still open."

Lu Huanyu sighed and said, "I hope the loss won't be too ugly."

Huang Licheng was silent for a while, and said: "The quality of the movie is still good. I can easily see a box office of more than 300 million."

"The one from Sunshine Media, at least 3000 million!" Lu Huanyu sighed, "I can't beat it!"

Huang Licheng smiled and said: "Isn't this expected? Otherwise, our movies would all choose to confirm the schedule before the winter vacation, or move it to May. The reason is to avoid Jin Sen, who is very aggressive recently."

Lu Huanyu sighed slightly, not knowing what to think.

The same plot is being played out at the headquarters of Sunshine Media.

Li Kaicheng, general manager of Sun Media, said to Cao Guangfu, Chairman of Sun Media: "Dr. Cao, "Invisible War" has a box office of over 80 screenings, and the attendance rate is as high as 96%."

Cao Guangfu tapped his fingers on the desk and said, "Where is Guangming Media?"

"According to the news from the theater, the box office of "The Man From Earth" was only 30, and the attendance rate was 56%." Li Kaicheng's words contained uncontrollable excitement.Yes, Bright Media is a mountain on top of all distribution companies. If it is not removed, how can other companies rise to the top?
Li Kaicheng felt that the combination of a famous director + a celebrity is really powerful, it is simply a box office harvester!

Cao Guangfu smiled, very happy: "Then Huang Licheng must be in a hurry, thinking that with the addition of the Internet, newcomers can defeat popular stars? Are you kidding? Even if the Internet is the trend of the future, it will be a matter of the future. This year, He must be beaten down by us!"

"Cao Dong, our publicity has also purchased a lot of online content."

Li Kaicheng said seriously, "Although Feixun is powerful, it does not dominate the Internet." This is true. Feixun QQ occupies half of the current Internet, but it does not monopolize the right to speak.Besides, Fang Jiming didn't want to monopolize the Internet, otherwise he would die by himself.

A great company must have one or more great competitors.The price of monopoly is very high, and Fang Jiming will not abuse his dominant position to form a monopoly, that would be asking for trouble.

Cao Guangfu nodded: "We also have to keep up with trends and understand what young people like."

Those who do entertainment have always been looking for changes that suit the tastes of young people.After all, young people are the main consumers in the entertainment industry.Cao Guangfu is naturally very concerned about this aspect, but it is related to his own pocketbook!
"Cao Dong, what should we do next? Li Ruzhen said that she is tired and wants to have a good year..." Li Kaicheng asked cautiously.

Cao Guangfu thought for a while, and said, "The number of screenings is about the same, and it's not easy for other stars, so let's do it."

"it is good!"

……

(End of this chapter)