Actually I just want to act

Chapter 405 Publicity Tricks
After seeing this statistic, Cao Guangfu felt that he had lost.After all, the attendance rate has nearly doubled, so there is almost no way to catch up.

Of course, it is not absolute.As long as "Invisible War" is sent to the Cannes Film Festival, everything will be pursued.After all, he just sent the movie to the competition, not the final list.If this gap is not explained clearly, the general audience will not be clear.But just borrowing a few words from the Cannes Film Festival is enough to match the impact of the Berlin Film Festival.

After all, everyone just wants a Chinese movie to win the award, and they don't care what movie it is.

More importantly, movie theaters are happy to see the two tigers competing, which will stimulate more audiences to enter the movie theater.

The film market in 2001 was destined to be extraordinary.

Because the two movies have already grabbed nearly 5000 million box office in the first two months of the year.This is something that has never happened before, so many people in the industry exclaimed that the Spring Festival stalls have arrived!
Yes, the Spring Festival is a period with a lot of spending power. Because of this holiday, almost everyone in the country is on holiday. People with spending power have such a holiday. Do you think the box office is not high? !
What's even more exciting is that they don't need to join in the fun, just release it during the winter vacation, or even a week in advance, justifiably hitchhiking!
Moreover, even a movie like "The Man From Earth" can earn more than 2000 million at the box office during the Spring Festival, and they feel that they can do it again.

Yes, the shooting method of "The Man From Earth" is extremely simple, and the plot is not complicated. Any director can shoot better than this, right?
This is the misunderstanding of many Chinese filmmakers, thinking that by gathering big-name stars and setting up a grand scene, they can win over the audience.As everyone knows, the core of the movie is storytelling, or being immersed in the story.If it doesn't give the audience a sense of substitution, then this movie will definitely be on the street.

However, what about Chinese movies?

There is pursuit of art, there is pursuit of lens, there is pursuit of star, there is pursuit of scene, there is pursuit of special effect... It is just that there is no way to tell a good story.Except for the people in the industry who think—wow, it’s a scam, the audience doesn’t even want to watch the film, because they feel drowsy after watching it.

Therefore, these "industry insiders" only moved themselves, but failed to move the audience.Otherwise, China sends a lot of films to various film festivals every year, and wins a lot of awards, but why have the three major film festivals plus the Oscars never been nominated for Chinese films?

Not because of this!

The script is too hot and incomprehensible, so it's no wonder others buy it.

Of course, Fang Jiming also hopes that Chinese films can be good, but this is a market where the fittest can survive. If those outdated directors who occupy resources are not allowed to fall, new forces will not be able to come to power.After all, there are too many people occupying the latrine and not shitting.The arrival of Fang Jiming is the catfish that stirred up the Chinese film market.

It's a pity that Cao Guangfu doesn't understand the general trend and is still making news.

As a result, the news created by Sunshine Media began to spread widely on the Internet - "'Invisible War' is confirmed to compete for the Cannes Film Festival, and Jin Sen said that this time he will win the Palme d'Or!"

Such news, if it is true, will not be believed. There is no reason for it to be such a coincidence. "The Man From Earth" has just been confirmed to be shortlisted for the Berlin Film Festival. Are you here to participate in the Cannes Film Festival?Anyone who knows the business knows that it's not that fast, and it takes time to send the movie over, let alone review it.Therefore, this is Cao Guangfu's tactic, which is used for publicity and has almost no practical significance.

It's just that the Internet supervision is not in place these days, and it is easy to concoct all kinds of fake news.

As a result, similar news was flying all over the sky, and Huang Licheng naturally knew about it, so he quickly called Fang Jiming and asked for countermeasures.

Fang Jiming smiled and said, "Director Huang, are you panicking?"

"Director Fang, this is not a joke. You and I know Jin Sen's strength. Although he has switched to making commercial films, "The Invisible War" is actually very artistic..." Huang Licheng looked at it from the perspective of an industry insider. Indeed.

Fang Jiming was surprised: "Director Huang, why do you think that commercial films cannot win awards?" Yes, who instilled such a concept in Huang Licheng and created such an illusion?
Huang Licheng was speechless, and then said: "Isn't this a convention?!"

Yes, this has been the norm since Chinese art films won the Palme d'Or at the Cannes Film Festival.Looking at the award-winning films in recent years, most of them are art films.

Fang Mingming was amused: "Director Huang, why do good films have to be divided into art films and commercial films? You still confused the concepts. Don't worry, the other party can't be successful, but I have hope to win an award."

Huang Licheng was dubious: "The award will be presented tonight, are you really sure?"

Fang Jiming said: "Sure? Who dares to say that he is sure? The jury has the right to select." Fang Jiming also understands that film selection is highly subjective.Why are Chinese art films easy to win awards?In addition to the dark character jury's impression of China, the more important thing is that art films do not export too many values.

Chinese values ​​are very different from Western values, and it is too difficult to win awards.

Especially commercial films, such as movies approved by Chinese audiences, and movies approved by Westerners, there is basically no overlap, unless it is a movie about a brainless fight between good and evil and a little simple reasoning.For example, the Marvel movies in the previous life, DC movies, etc., are like this.After watching this kind of movie, you will only feel -- it's so cool, but does it touch the depths of your soul?It doesn't seem to be.

On the contrary, movies like "Titanic" have become the pursuit of all mankind-because everyone longs for love.

The reason is simple, but it is difficult to shoot.

After all, do you want to win awards, or do you want box office?

It's a good year, the audience is still paying for your award-winning title.But in a few years, there will be more award-winning Chinese films. Even if they are nominated for the Academy Awards, they may not be able to arouse the audience's eagerness to go to the cinema to see what's going on.It's very simple, because the Chinese are confident. They know that Chinese values ​​​​are incompatible with Western values, so why force others to do anything about themselves?
Desire for others to recognize yourself, that is weak.The strong are all—do you agree or not, I am here!
Therefore, Fang Jiming sent the film to be selected for the box office.Yes, he is so superficial, and now he still needs an award to subsidize the film, and an award to build a golden body for himself.

Huang Li's achievements are unclear: "What if I don't win an award?!"

Yea, this is indeed a problem.

Fang Jiming thought for a while and said, "It's okay if you don't win an award. At most, the overseas box office will be damaged, and you won't be able to get more domestic box office."

Huang Licheng: "..."

Well, what Fang Jiming said was so reasonable that Huang Licheng couldn't refute it.

So, the night of February 2 came quietly.

However, Huang Licheng, who was nervously waiting for the news, stayed up until the early morning, just wanting to get first-hand information.

(End of this chapter)