Actually I just want to act

Chapter 445 Canton Fair

"Director Fang, the Canton Fair is about to start registration!"

Xu Zhuhua called Fang Jiming to inform Fang Jiming, because Fang Jiming valued the Canton Fair before, so Xu Zhuhua also took it to heart.

Fang Jiming smiled, and then said: "Sign up, definitely sign up, and I have already made an MP3 promotional video, and I will send it to you later. After you receive the video, set up a TV, and then Play it on loop at the Canton Fair!"

Xu Zhuhua knew that Fang Ming had tricks, and he had never worried about publicity, so he said immediately: "Okay, Director Fang."

"Our advertising slogan this time is, ultimate music enjoyment." Fang Jiming said with a chuckle, "There are many music enthusiasts in China, this time will definitely increase sales!"

Yes, Fang Jiming's current path is the path of a small factory in the Pearl Market in his previous life. This small factory is called Meizu.

In the era of MP3 and MP4, Meizu is synonymous with miracles.

Even Huang Zhang, the boss of Meizu, is extremely charismatic. He is as talented as Jobs when it comes to polishing products, and he likes to pursue perfection.I also use wood to make models by myself, which is very particular about thieves.Although Fang Jiming thinks that these are mostly hype, but the kerosene people can't believe it!

How did Meizu get rich?
Just rely on MP3, MP4, and then transform into a mobile phone.

It's a pity that Meizu went the wrong way. For a little patent fee, it rejected Qualcomm chips and switched to Sangxing and MediaTek. It missed the fastest growing stage of Chinese smartphones in those years.Later, there was internal turmoil, and Huang Zhang made several comebacks, but he was unable to turn the tide.Before Fang Jiming was reborn, the Meizu was already half-dead and completely reduced to a minority.This is the high-tech market where winners take all. If you make a wrong step, it will be difficult to keep up.

Not to mention, Meizu's funds are not as strong as others, and its technology is not as strong as others. Consumers are no longer buying it just by relying on an OS and appearance design.

Therefore, Meizu is a tragedy.

Fang Jiming thinks that Meizu is a typical example of a good brand that is completely broken. When Meizu made mobile phones, there was no such thing as a certain meter. The MX (Dream) series of mobile phones launched was also widely acclaimed.However, there is no more.Fang Jiming decided to copy the road of Meizu MP3 and MP4, and then integrate the routine of backgammon learning machine, first accumulate original funds for research and development, and then follow the road of Huawei's self-development.After all, Fang Jiming still wanted to make mobile phones.

This is a plan that can't go wrong step by step, starting from MP3 first.

For the promotion of MP3, Fang Jiming also worked hard, making this promotional video as a micro movie.The protagonists are Shan Mengfei, Chen Lu, and Yu Yang who have just become famous, and Meng Guangxi is also involved by the way. As for Lin Chenhao and another female classmate Chen Qian, they will shoot a commercial alone.

It can only be said that Fang Jiming never let go of any chance to practice.

He won't show his face in advertisements, but for signed artists, if they give a few thousand yuan, Fang Jiming will make the best use of them.

As for the background music, it was the song "I Caught a Cold in That Corner".

what?
unfamiliar?
The brainwashing song of the backgammon music phone in the previous life!
The lyrics are: Darling darling darling darling darling darling darling darling darling darling darling...

Yes, that's how it goes.

This is the music for the commercial because the song is not long.

As for the music of the promotional micro-movie, it is "Newbie in Love".

Well, only people with a story like Fang Jiming know this song.However, this song is a step in the rise of Backgammon music - because from then on, Backgammon finally determined that young people are their target customers, and they invited popular orchestras.Unfortunately, the band eventually disappeared.

But one thing to say, this song is still good.Although there is no connotation, it hits the hearts of young people - after all, it is easy to have a hazy feeling about love when you are young.And the students who own MP3 players are the prettiest kids in the class these days.If the goddesses all use MP3, then it's not a problem, it will definitely attract the attention of all the male students.

Thus, love and MP3 are linked.

This is a very attractive ad.Fang Jiming also cut the microfilm into a 10-second commercial in an extremely "smart" way.As a result, these two advertisements began to be broadcast on the weekend garbage time of major provincial and municipal TV stations.No way, these time periods are cheap.What's more, Fang Jiming only chose three satellite TV stations to fight the thieves - Mango Channel, Jiangsu-Zhejiang Channel and Dongfang Channel.

Yes, these three satellite TV stations are enough to cover young people.

However, Fang Jiming paid nearly 300 million yuan in advertising fees even during garbage time.Fortunately, the ad was very effective, especially the song, and the young people were crazy about it, asking what it was.It wasn't until Fang Jiming released a promotional micro-movie that only had standard definition on QZone that they knew they were called Love Novices, and Fang Jiming sang the lyrics and music.

Well, after copying too much, Fang Jiming didn't blush anymore.

As a result, the song became popular among young people again.It's a pity that there is no high-definition version. Many people buy MP3 and can only listen to the transcribed version, which is very depressing.Seeing that the effect is so good, Fang Jiming quickly opened up the QQ music that has just been developed and has not yet passed the internal beta test. At the same time, he uploaded the high-definition version of this song, along with Fang Jiming's other songs.

Ever since, the promotion of QQ Music went very smoothly.

Under Fang Jiming's trial, he put forward a lot of revision suggestions, which led to the maturity of QQ Music much higher than other players, and quickly changed the user's usage habits.

After all, an online music library is much better than downloading it to a computer with little memory.Not to mention, QQ Music also provides high-definition versions of music downloads in mp3 and wma formats. The launch of QQ Music is equivalent to binding many MP3 users, forming a complementary physical and virtual world.

The sales volume of MP3 in China is rising steadily, so many domestic manufacturers have begun to take the road of knockoffs.

Fortunately, the technology of Shenzhou MP3 is excellent, especially in appearance, because of the sophisticated design, basically no manufacturer can copy it.On the contrary, some counterfeit manufacturers make specious products, which further enhance the status of China MP3.

In full swing, the Canton Fair started.

Therefore, this time, Shenzhou has become a model for small booths that attract many foreign manufacturers.

The practice of directly moving the TV to broadcast the promotional video made everyone dumbfounded - can you still do this kind of publicity? !
As a result, on the same day, China reached a deal of MP3, U disk, and repeater for up to [-] million U.S. dollars, and there are tens of millions of intention contracts.

When Xu Zhuhua excitedly told Fang Jiming the news, Fang Jiming was not surprised.

After doing so much work, they even made a brochure to tell those gringos what sound quality technology the Shenzhou MP3 uses... Where have they seen this kind of multi-dimensional propaganda method?In addition, the price of MP3 is lower than that of Bangzi Sangxing and Neon Sony, so of course they bought it!
(End of this chapter)