Actually I just want to act

Chapter 690 Unanimously optimistic about the mobile phone market
Fang Jiming said earnestly: "Computers are just a means for us to deceive others. The real strategic focus has always been mobile phones, and for a long time, they must be mobile phones."

Xu Zhuhua sighed, because Fang Jiming had already emphasized it many times.

But the problem is that in 2002, there were not even 2001 million mobile phone users in China. Although it exceeded the number of Internet users, who would think that this is a huge market?After all, this will still be cheaper than a mobile phone!You know, at the end of 1.1, according to the mobile phone industry report, there were only [-] million mobile phone users in China, and a considerable number of them only made calls and did not send text messages, and there was no such thing as Monternet.

Therefore, according to Xu Zhuhua's report on the mobile phone industry, the growth potential of mobile phones is not as good as the Red Sea attribute of this market, and it is not worth entering at all!
"Don't think that we used to be self-satisfied because most of our businesses were independent businesses. The replacement of electronic products only takes two to six months." Fang Jiming said seriously, "No matter how unique your business is, It cannot be separated from the supply chain. It only takes half a year for others to enter your market, and you have to accept competition. The same is true for mobile phones.

If we have the technology, why don't we enter this market to compete?Besides, you look at profit margins.Although mobile phone competition is fierce, low-end mobile phones cost more than 1000 yuan, and the cost may only be five or six hundred.And high-end mobile phones can sell for seven to eight thousand, and tens of thousands are not uncommon.What about the cost?Maybe less than two thousand.

Is it reasonable not to enter such a market? "

What Fang Jiming said is of course an extreme example, because even high-end mobile phones of some brands can sell for less than [-] yuan.However, no matter how low-end some brands are, they will cost [-] yuan.

Xu Zhuhua was persuaded, and he said, "Understood, Director Fang."

"Research and develop well, and strive to produce our mobile phone as soon as possible. By the way, as for the battery, order with Huineng to see if you can find a cheap lithium battery. For the screen, look for Jingfang, or Pegasus. It can be localized Substitutes should be replaced as much as possible." Fang Jiming started to deploy mobile phones in the morning, and it can be said that the mobile phone industry is the industry that Fang Jiming manages most.

But the problem is that because of the weak foundation, there is no way to quickly enter the market.

After hanging up the phone, Fang Jiming sighed deeply.

Entering the mobile phone market too early has disadvantages and advantages.

The advantage is that the mobile phone market is really profitable in the early stage, even if it is much cheaper than foreign brands, it can make a lot of money.The disadvantage is that if you are used to the brilliance of this functional machine, you may not be able to see the heyday of the era of smart phones.

……

Fang Jiming has the same troubles as Fang Da Group.

Yes, Chen Dalei's decision to enter the mobile phone market is no longer news for a day or two.

After Liang Qinyuan's strategizing, the mobile phone production line was quickly connected, and the supply chain was also negotiated.

It has to be said that this is the ability of talents, and they can handle things properly as soon as they come forward.It makes sense for Chen Dalei to appoint Liang Qinyuan as his successor.

"Chen Dong, the mobile phone production line has already started debugging."

When Liang Qinyuan was reporting in Chen Dalei's office, he directly pointed out this problem.

"Oh?"

Chen Dalei looked at the report handed over by Liang Qinyuan, and after reading it carefully, he asked: "Has the design of the mobile phone been finalized yet?"

"This also requires the purchase of additional molds for production, so you need to make the decision, Mr. Chen."

Liang Qinyuan did not dare to make this decision, because everyone does not understand mobile phones, this is not a computer!The computer is so simple, design the chassis, and then change the monitor, it is the latest version of the computer.As for chips, memory, etc., they all use supply chain technology, and they don't need to use their brains.

Chen Dalei asked: "How is the function of this mobile phone, can it compare with other brands?"

"It's similar to other brands, because everyone's supply chain is similar. We have the functions that other brands should have." Liang Qinyuan said.

Chen Dalei shook his head and said, "That won't work. Although I don't know how to make mobile phones, I know marketing. How can marketing without special features impress consumers?"

"Then Mr. Chen means... how to do marketing?"

In fact, Liang Qinyuan is lacking in marketing. He belongs to the kind of talent who does not have much innovation.

Chen Dalei thought for a while and said, "Just for publicity, we use the same technology as foreign brands, and the price is lower. Don't list the names of other brands, just list the parameters."

"understood."

In fact, Fangda Computer has used this trick a lot, and it has been tried and tested.

May I ask which consumer does not like cheap and high-quality goods?If the quality of domestic products is the same as that of foreign countries, and the price is so much cheaper, someone will definitely buy them.

Liang Qinyuan suddenly asked again: "I heard that Shenzhou is also launching a mobile phone project."

This is actually not news, because there is no way to hide it in the supply chain. You can find out who the customer is after a little investigation.

"Oh?"

Chen Dalei was a little surprised, "They are also optimistic about mobile phones?"

After finishing speaking, Chen Dalei thought of that tall and thin young man, not only a star, but also a rising star who is very good at business management.

"It should be that in their supply chain, they seem to order a lot of cameras." Liang Qinyuan said seriously, "If it's not a mobile phone, what kind of mobile phone camera do you want?"

"Do our phones have cameras?"

Chen Dalei asked.

"Of course, this is already a standard configuration for high-end mobile phones." Liang Qinyuan said.

Chen Dalei thought for a while, and said: "Don't worry about Shenzhou, we have to keep an eye on other friends. Shenzhou's preparation time is later than ours, and it must not be listed as early as ours."

Liang Qinyuan said: "Understood, Mr. Chen."

……

Fang Jiming was also thinking about how to make his first mobile phone.He suddenly remembered, how did BBK mobile phones rise?Isn't it just using the concept of music?
Speculation is the best way to speculate on commodities.

So, Fang Jiming began to write promotional copy.

"Shenzhou music mobile phone, give you a different music world."

Coupled with the previously used promotional music - "I Caught a Cold in That Corner", the lyrics are only Darling darling darling darling darling darling darling darling darling darling darling darling... the endless loop of the song will definitely create a beautiful a feeling of.

The promotional copy is easy to get, the problem is that there is no mobile phone yet!

Fang Zhiming felt helpless for a while. It is not so easy to do business, and breakthroughs must be made in any technology.

Finally, the supply chain was fixed, and the chip got stuck again.

Chips are always a pain for China.Even if Fang Zhiming had the advantage of being a reborn, he couldn't close the gap—the gap was too great.Only by taking one step at a time and accumulating experience honestly can it be possible to make a good chip.

(End of this chapter)