Actually I just want to act

Chapter 783 CCTV Advertisement

Fang Jiming's efficiency made Dong Yunpeng a little overwhelmed.

The legal department of Oriental DreamWorks did arrive at CCTV within half an hour, then took out a laptop and began to draft the contract.

Dong Yunpeng couldn't help feeling a little ashamed when he saw the efficiency of the legal department of Oriental DreamWorks.

You know, even if CCTV signs the contract, it still has to be slow, and it has to be a few working days.But Fang Zhiming will sign with you on the spot.This efficiency made the corners of Dong Yunpeng's eyes twitch a little.

Soon, the drafting of the contract was completed.

As long as the official seal is stamped, it will have legal effect.Even, if you are afraid that it will not be fair enough, you can ask the notary office to notarize it.But, who dares to blackmail CCTV, that means they don't want to be in the entertainment circle.Therefore, under Fang Jiming's request, Dong Yunpeng could only go through the procedures honestly. Within half a day, he finalized the contract, stamped the official seal, and promised to pay half of the 800 million yuan first according to the contract, and the rest of the money will be paid. Pay after airing is complete.There is also a risk here, that is, "Tom and Jerry" cannot have any violations. Once it is removed from the shelves due to violations, the follow-up funds will not be paid.

This is of course no problem, who would ban a cartoon with only cat and mouse?

"Tom and Jerry" was sold, Gu Hongye heaved a sigh of relief.

The most important thing is to get back the liquidity.

"Director Dong, let's go to dinner... to a celebration banquet!"

Gu Hongye said happily, and secretly gave Fang Jiming a thumbs up.

However, Fang Jiming knew that when he first drafted the contract, he didn’t sign any clauses for exclusive broadcasting. To appease Dong Yunpeng’s heart, he added that under the same conditions, the second season of “Tom and Jerry” CCTV Children’s Channel had priority. right.That is to say, once "Tom and Jerry" becomes popular and a second season comes out, CCTV will be sure to take it.Unless CCTV doesn't want the second season of "Tom and Jerry" and hands it over to someone else.

However, Fang Jiming felt that Dong Yunpeng would not be so short-sighted.

Being able to be the deputy director, Dong Yunpeng must have something special.Among other things, Dong Yunpeng introduced a series of Japanese and American comics to increase the ratings of CCTV Children's Channel.In this aspect alone, Dong Yunpeng is indeed very discerning.

"This... I haven't got off work yet."

Dong Yunpeng is a little helpless, he is still a person with a good physique, and there are rules for commuting to and from get off work.

"Then let's book a box first, Director Dong must come!"

This is by no means a polite word, and the work that should be done must be done well.Take just now as an example, Fang Jiming not only signed the broadcasting contract of "Tom and Jerry" with CCTV, but also signed the contract of China Broadcasting's point-of-view machine advertisement.Next, let someone go to Guancheng, sign the official seal and bring it back.

It can be said that Fang Jiming also broke into the circle of CCTV's advertising donors by the way.

In fact, to be honest, the best advertising effect this year is still CCTV.However, score shows, time slots.

No one knows better than Fang Jiming how powerful CCTV's advertising campaign is every year. They are all advertisements that spend money on them, and they forcibly create their own brand.From the time when CCTV began bidding for advertisements, there were several prime time slots that were contested by military strategists.

In 1995 in the last life, Confucian Banquet Wine won the first prize at the first bidding meeting of the central government with a price of 3079 million yuan. Tan Xisong, director of the advertising department of CCTV at the time, was shocked by the sky-high price. His excitement was beyond words. Since then, the title of "Biao Wang" has spread like wildfire, arousing heated discussions among the people.

You know, the audience of CCTV is more than one billion viewers!
You can imagine how amazing the advertising effect and advertising amount are!Therefore, the little-known Confucian banquet wine became famous in one fell swoop, from an unknown brand to a famous brand, and became a household name in China.

In 1996 and 1997, CCTV's bid king was Qinchi Liquor, which won the two-year bid king with 6600 million and 3.2 million respectively.

However, it is a pity for these two wine industries that due to various factors, the Confucian banquet wine business declined gradually after a few years, and finally restructured and reorganized.Due to the burden of huge advertising expenses, Qinchi Liquor had no choice but to add water to the wine. After being found out, its reputation was ruined, and in the end it also faded away.

In 1999, Aiduo VCD won the advertising bid of CCTV with 2.1 million yuan, but... ahem, everyone knows the reason, because Brother Long endorsed Aiduo VCD, and because of the fierce competition in domestic VCD, it finally failed Disappeared.

Subsequently, the price of CCTV's advertising bid king decreased day by day. In 2000 and 2001, it was won by BBK VCD for two consecutive years, but it only cost 1.59 million and 1.26 million.Backgammon made its fortune in VCD. Many people don't know this, right?Duan Yongping was able to grow bigger and bigger because of the turnaround of VCD.It is precisely because of Backgammon's advertising strategy that more than ten years later, OPPO and vivo, who were born in Backgammon, succeeded in becoming famous by spending money on variety shows.These two mobile phone brands, one focusing on taking pictures and the other focusing on music, are both giants in the domestic mobile phone industry and continue to write the history of backgammon.

Let’s go back to 2002 and 2003. These two years were the worst two years of CCTV advertising in the previous life. Although Wahaha was the top bidder, they only spent 2211 million and 2015 million to win the bid.Everyone is familiar with Wahaha. Chairman Zong Qinghou even became the richest man in China in 2010 with a net worth of 800 billion.Since then, Wahaha has become one of China's most valuable brands.

As for CCTV's standard king, since 2004, it has gradually stepped out of the trough, and the price of the standard king has also been getting higher and higher, especially the punctual time reporting of "News Network".In 2012, Moutai won it with 4.43 million. In 2013, Jiannanchun won four CCTV advertising slots for 6.08 million yuan.In those years, the four companies of Jiannanchun, Wuliangye, Moutai and Fenjiu spent a total of 17.22 billion yuan on CCTV, pushing Chinese liquor to the international market.

Therefore, don't think Moutai is expensive, it makes sense for others to be expensive.

Cough cough, anyway, CCTV advertising is very expensive.

But note that most of the advertising revenue is either one set, five sets, or eight sets.Because one set is Big Brother, there is nothing to say.Five sets are sports, the favorite channel for sports fans, and the advertising costs are also high.The eight episodes are TV dramas, and many people watch them.Of course, the following six movie channels and fourteen children's channels are not far behind.

It's a pity that the children's channel is still at a disadvantage due to congenital deficiencies.

The same is true for Fang Jiming, who was able to use 500 million in advertising fees to win the advertising period in the middle of the broadcast of "Tom and Jerry", because no one knows better than Fang Jiming what kind of miracle "Tom and Jerry" will create.Just as Fang Mingming never expected, "Love Saint" broke the box office record again - the fastest to break the box office record of [-] million!
(End of this chapter)