Actually I just want to act

Chapter 842 Propaganda War

The cost of the navy has increased, so it is natural to get it back from the employer.

Unexpectedly, on Pianping.com, you don’t have thousands or hundreds of accounts, so you can’t get your rating back.

Fang Jiming asked Praise.com to increase the time cost, operating cost, and risk cost of the water army... to maximize the guarantee of the real score that Praise.com gave to the movie based on the "movie audience".There are not only various restrictive cheating mechanisms, but also algorithmic adjustments.This directly makes the navy industry feel desperate, because in the navy industry, the easiest way to make money is to use ratings.

It's a pity that Fang Jiming didn't cooperate!

The fairness that can be achieved with code, Fang Jiming does not want to exploit loopholes for others.

Although Fang knows clearly that it is impossible to eliminate the navy, because as long as there are benefits, there will be people who will be the navy.

But as long as the cost of the navy is getting higher and higher, the scoring environment can be optimized better.

It is precisely because of this that when other movie rating websites followed suit, they did not become famous. Only Praise.com has always been the first choice in the minds of netizens.Among other things, the word "fairness" alone is worth a thousand gold.

Li Kaicheng also knew about it, so he said cautiously: "Cao Dong, if you hire sailors on Praise.com, I don't think 20 is enough to raise 0.1 points. If it rises to 8.5 points, no one will take the order. Because, this requires too many accounts, and there is no way for the navy to provide them..."

Indeed, with [-] accounts, the navy himself is about to cry.

Among other things, just because of the domain name restriction registration, the water army can't gather so many accounts.

Cao Guangfu was stunned: "Can it still be like this?!"

"So, Mr. Cao, those are the evaluations of real audiences. We..." Li Kaicheng was also a little bit cold. If this continues, the momentum is not right.

Cao Guangfu thought for a while and said, "It still doesn't work. You should immediately get an account and write a long comment on it. It should be in-depth, so that everyone can understand the purpose of our filming like this!"

Cao Guangfu has already seen the sensitivity of publicity work, and the polarized word-of-mouth on the praise network can easily cause the box office to collapse.Although many viewers gave it a four-star rating after watching it, many people gave it a three-star rating.What if it goes on for a long time and affects some audiences who were going to watch the movie?This box office is yellow!
Li Kaicheng was also a little panicked, he said quickly: "I'll do it now!"

Cao Guangfu looked at the closed door of the office, feeling uncomfortable.

You know, in the past, publicity can be done not only before the movie is released, but also during the release, and the effect is not bad.

But now there is Praise.com, you can go online to see if the movie is good or not, just look at the ratings of netizens. This is how to promote a movie!
"Fang Jiming is flipping the table!"

It's not that Cao Guangfu doesn't know that if it's a really good movie, then with the help of Pingping.com, it might be able to make the box office even better.However, the polarized word-of-mouth can make a movie that could have earned a high box office collapse in word-of-mouth. "This is simply bully behavior!"

In fact, Cao Guangfu is also very powerless, because you have no way to ban such a website, because it is indeed a relatively fair rating.

Even to a certain extent, Praise.com represents the audience's preference for movies.Such a website, you can't limit it. "A chess piece that Fang Jiming lays down casually can have such powerful power. What kind of monster is he?" Cao Guangfu was a little panicked.

"But this time, I have no way out!"

Cao Guangfu, who spent a lot of effort to bring about this movie, exhausted all his skills. He only wanted to let the company go public, so he couldn't let "The Assassin" be half wrong.

It's okay to make a profit at the box office, and it's okay to lose a little bit. Anyway, it has already made a profit for the whole year.But if you lose too much and take in all the profits you have, then Cao Guangfu will cry without tears.

In particular, "The Assassin's Swordsman" was released in December, and this box office will be included in next year's profit!

And next year is the most critical year for Sun Media, whether it can be listed depends on next year's financial report.

"No, I can't mess around..."

Cao Guangfu forced himself to calm down and carefully analyzed the online discussions.Suddenly, Cao Guangfu had a flash of inspiration: "Yes, there are not many netizens now, and I can still rely on newspapers and TV to turn around!" Thinking of this, Cao Guangfu, who no longer cares about losing money, immediately started to formulate a package of newspaper and TV publicity plans.

In terms of publicity, of course, it is to avoid the most important and lightly publicize how many records have been broken, how the box office is, and how many audiences can be attracted to the cinema.

This is a race against the speed of news dissemination. Cao Guangfu believes that the Internet is not necessarily the mainstream, and the real mainstream is traditional media!

Not to mention, after Cao Guangfu's operation, it really brought back a lot of word of mouth for him.

"Assassin King Swordsman" does have its own unique advantages, and many viewers also buy it.

The most important thing is that many people like such pretentious and profound movies. They can control the right to speak, and can explain why the movie was made in this way and what the deep meaning is.To put it bluntly, it is to let them pretend to be 13.

Therefore, even under the differentiation of word-of-mouth, the box office did not fall off a cliff like the previous movies.Even, because of the hype, the box office of "The Assassin's Swordsman" exceeded 5000 million in a short period of time!

Huang Licheng called Fang Jiming and said, "Director Fang, I'm sorry, I didn't expect Cao Guangfu to be so decisive, but don't worry, I will definitely follow up on the movie promotion."

Fang Jiming also noticed the unusualness of "The Assassin's Swordsman", and said with a smile: "It's okay, I have been sharpening my sword for two years, and the filming is not bad. It's normal to have such a box office. Let's do it, don't stop in terms of publicity." , I will continue to guide public opinion.”

Yes, Cao Guangfu can guide public opinion, so naturally Fang Jiming can too.

Moreover, Fang Jiming's methods are more sophisticated.It is nothing more than to let everyone see why there is a polarization of word-of-mouth online and offline.

When the time entered 2003, the negative side of "Assassin King Swordsman" still exploded.

There is no way, the power of the Internet is still quite strong, some film critics seized on the brainless flattery in newspapers and TV, and after criticizing randomly, the audience also came back to it.No, when it was not clear who was right and who was wrong, everyone became rational and did not rush into the cinema again.

"Is "The Assassin and Swordsman" any good?"

"The martial arts design is very good, and the graphics are also pretty good, but the plot... is really hard to understand."

"I think so too. It's often inexplicable."

"Then it seems that what is said on the Internet is true, and newspapers and TV are too good at deceiving people. I plan to watch it on weekends."

"I advise you not to watch it, you will be very depressed after reading it. This ending seems to be very deep, but in fact it cannot withstand scrutiny and insults IQ. And such an ending, is it worthy of the title "Assassin King Swordsman" !"

……

Such dialogues are staged from time to time in offices across the country.

As a result, the box office of "The Assassin's Swordsman" began to decline, and it also showed an irreversible cliff-like decline.

(End of this chapter)