Actually I just want to act

Chapter 90 Celebrity Effect or Platform Effect?

When Gu Hongye heard the idea of ​​QQ Zone, he slapped his legs and shouted: "This idea is good, you can quickly give suggestions to QQ, and you can get points by the way."

"No, the next version will probably be released. Even if the next version is not released, the next version will not run." Yes, Fang Jiming has already made the development plan for QQ, and only needs Feixun The engineers on the company's side followed the instructions step by step, and there must be nothing wrong.

Gu Hongye looked at Fang Jiming, and suddenly became a little envious: "It's good to have inside information, so tell me, what other functions does QQ have?"

Fang Jiming deliberately said, "In the online world, everything is possible, right?"

In fact, Fang Jiming operates Qzone as a blog.The blog in my previous life was popular for a while because it attracted some big names, some celebrities, and their real names on the blog, and they wrote an article from time to time and threw it on it.As a result, the blog became popular.As for why QQ Zone failed to invite celebrities to settle in?
It's very simple, because the celebrities at that time were still a bit airy, looked down on the QQ space with young people as the main body, and thought it was not mainstream.In fact, Qzone would be a non-mainstream position, the birthplace of the Buried Love Family, the birthplace of Martian Literature... In a word, it is not mainstream.It's no wonder that no celebrity is willing to compromise their airs and enter Qzone.Maybe Shencheng Ma didn't expect to have the celebrity effect trick, but was hit by the blogger's trick, and the QQ space was lowered, occupying the commanding heights of the force.It is this orientation that led to the fact that although the blog is of a high standard, there are not many people who play blogs except fans.

As for Qzone, even though there are no big names in it, it is difficult to find someone’s Qzone on the search engine.However, it has become a place for young people to express their feelings.Especially after "signature" has evolved to "mood", and then to "talk", it is basically accompanied by several generations of people who have written various words in this position "to express sorrow for new words".

Cough cough, in fact, this is also a kind of culture, isn't it?
Fang Jiming thought that if he used the power of the grassroots, he might not be worse than some famous person.The world is big and celebrities are everywhere.Doesn’t the content platform like the later generations rely on the grassroots of the people?There are many people who harvest millions of fans.Therefore, there is no need to deliberately pursue celebrities, but to attract celebrities and make them feel a sense of crisis.

Also, why do so many celebrities enter Weibo, Douyin, and Kuaishou in the previous life?

It's very simple, because they have seen the power of the platform, not because the platform invites celebrities to station for the sake of popularity.Of course, it is certain that they complement each other, but other platforms have already been established, at least two to three hundred million users, or even more.Which star is willing to be willing to have these fans, if you have fans, you can cash them out!So, everything is a benefit.

The prosperity of the world is all for profit, and the hustle and bustle of the world is for profit.

As long as you are greedy for fame and fortune, it is impossible to refuse the platform.Of course, if you are a talented star, come in and harvest fans, nothing to say.If your star has too much negative news, it will actually be a kind of harm to the platform.Therefore, Fang Jiming did not choose the path of celebrity effect, but chose to make content.

Look at the blog, if Weibo was not launched later, there would be no scum left.As for Qzone, it is still enduring.This is the comparison.

After determining the direction, this matter is easy to do.

Fang Jiming looked at Gu Hongye, who was already immersed in the chat, and suddenly thought that there was another big killer—the QQ icon.Yes, it is the icon on the QQ display panel after the membership is opened.Whether it is a "tyrant" player or a "civilian" player, it can be seen at a glance.

It's not that Fang knows his dark heart, but that everyone has a heart for comparison.Besides, how much can you spend to compare on QQ?Ten thousand pieces topped it.It's not a game, is it?If it is a game, especially a Tencent game, there are many people who spend millions of dollars. In the case of QQ, if you sign up all the members, even if it is an annual fee, it is less than [-] yuan.

This is precisely the case, and by engaging in other icons, QQ users can be tied down.

Therefore, it is not so simple that QQ can become popular, and it fits the psychology of many users.Now that Fang Jiming knew, he just walked along this road.Starting from Qzone, put the icon on the QQ panel to let users compare.Of course, as long as you spend money, you can definitely enjoy better services.And it will not be like the Baidu Netdisk in the previous life, even if you have a membership, it will limit your current flow, which is shameless.

"Running wildly on a snail" said to "Dapeng Wings": "How is the QQ mailbox?"

"Dapeng retracts its wings": "Still in testing."

"Running wildly on a snail": "Where is Qzone? How are members and Red Diamond doing?"

"Dapeng retracts its wings": "QQ Zone is already under construction. Members and Red Diamonds can be launched at any time. Director Fang, we have recruited a few more graduates from Shenzhen University."

"Running wildly on a snail": "We must recruit talents, no matter which school they graduated from. If they can recruit students from the University of Science and Technology of China and Harbin Institute of Technology, they will also use it. No one is treated equally. Strength speaks for itself, understand? Also, as I told you, there must be icons under the QQ panel. By the way, design an icon for a video user, and we are going to make a video chat."

"Dapeng retracts its wings": "Video chat?! Doesn't the user need to use a camera and a microphone?"

"Running on a snail": "If you don't have it, just set it in pitch black and you can't talk. But voice and video chat are a must. We want to walk in front of others, no matter how difficult it is, we must chew it down."

"Dapeng retracts its wings": "Indeed, this can be subdivided from other instant messaging software and form a product advantage."

"Running wildly on a snail": "The main reason is that this will be a mainstream in the future, understand? We want to promote that it is the only software in China that can support video chat."

"Dapeng retracts its wings": "Understood."

"Running wildly on a snail": "Also, we need to recruit talents on the mobile terminal. I saw that foreign mobile phones can also access the Internet. In the future, mobile Internet access will definitely be the mainstream. Therefore, we must plan ahead and develop the mobile terminal in advance. At that time, it will be very passive. Let’s start research and development from the web page QQ, it should not be difficult.”

"Dapeng retracts its wings": "Understood, it really is Fang Dong who is far-sighted."

"Running wildly on a snail": "You have to watch more and think more in order to grasp the trend. To do Internet, you must be at the forefront of the trend in order to maintain your position. Once you fall behind, even if it is only one step behind There is no way to catch up. One step behind, one step behind, and in the end, you can only watch others eat meat and drink soup, and you can't even eat the leftovers, and you can't even drink the swill. The competition in the Internet industry is better than any other industry. Dangerous and unreasonable, it is difficult to coexist."

(End of this chapter)