Actually I just want to act

Chapter 952 Talking about the innovation of the Internet

Fang Jiming didn't care whether they really understood it or not, and said directly: "In the operation of Internet companies, I divide it into external environment, internal environment, and external resource influence. Diversified revenue models and better customer management achieve the competitive advantages of an Internet company, that is, economies of scale, corporate management culture, brand reputation, cross-network platforms, and empowerment of all employees.

Under such a big environment, the basic rules of the industry's development strategy come down to the following points: First, the pursuit of continuous innovation and breakthrough and self-challenge.The second is the corporate culture of customer-oriented, honest and sustainable.The third is to maintain a healthy industrial environment and fulfill social responsibilities.The fourth point is to develop an international brand that crosses platforms and supports integration.The fifth point is to introduce intensive farming from economies of scale, and the sixth is to consolidate the core competitiveness of enterprises through point-of-point management.Among the six strategies and rules, the most important one is the topic of today's talk, which is to pursue continuous innovation and self-breakthrough challenges.I think, if we want to maintain such a high growth rate, if we can maintain it for five years, first of all, for an Internet company and a telecom value-added service company, the most important thing is to have the courage to break through ourselves. Competitors surpass themselves before being able to surpass themselves.So our first point is to pursue continuous innovation and self-breakthrough. "

Li Xiuqin listened below, suddenly laughed, and said to himself: "It's all empty talk."

Ning Wenkang, the boss of Skynet, echoed: "That's true."

Of course, Fang Jiming didn’t know what the people in the audience were talking about, so he said to himself: “I have summed up five innovations. The first one is to create value through innovative business models. Consolidate market share to quickly Growth and margin expansion, this innovation was relatively lacking in the Internet field before. I have always said that China’s Internet is not short of talents, nor is it weak, but it lacks a business model. As an Internet company, Once it has found its own business model, then the company can continue to cultivate around this business model and achieve better market benefits.

The second is to create value through the integration of innovative resources.Resource integration is an important step.So how to innovate?It is to integrate internal and external resources. For example, everyone is now doing business with operators, which are external resources; internal resources are naturally talents.What kind of talents are suitable for what positions must be clear, and the role of talents should be maximized.Another one is to form work standards, reduce costs, enhance external competitiveness, continuously launch new products, and increase the added value of existing products, etc.

The third is to create value through product innovation.This must and must be the core competence of Internet companies.The essence of the Internet is sharing, and the essence of Internet companies is service. To do a good job in products means to do a good job in the service of products, and to make products tailored to customers in different markets. Market segmentation is imminent.I don't know, when the market is shrinking, if there is no product innovation and no new business, how will the vicious competition of several portals be?There are other Internet peers, you have too many homogeneous products.

The fourth is to create value through innovative services, which is also a new direction for us product-oriented Internet companies.Many IT companies in Yingjiang are also transforming from products to services. I believe that the 21st century is the century of experience economy, and one of the most important tools of experience economy is service. The IT field should be said to be a field that will not be outside the office.

The fifth is to create value through the integration of the value chain, which includes moving up and down the value chain, at the same time finding strategic alliance partners in different value chains, and at the same time highlighting its value-added position in the value chain to obtain Greater profit.To put it bluntly, it is to make a big market.The bigger the market, the bigger the value of the value chain.This requires the joint efforts of a value chain in order to expand the market.

Today, all of you here are colleagues, and it can be said that there is more or less competition.But fighting without breaking should be the concept we all uphold. Only by making the market bigger in the competition can we share a bigger cake. "

What Fang Jiming said really inspired many colleagues.

There is no way, what Fang Jiming said is indeed dry goods, although there are no specific steps, but the guiding ideology is very clear.

In fact, Fang Jiming has said similar things on many occasions, such as finding his own business model, and innovative products are the kingly way... Unfortunately, many colleagues understand it, but they just can't find it.Easier said than done, this is an irrefutable truth.

Fang Jiming paused, and then said: "As for the prospect of the future, first of all, I am very optimistic about the development of China's Internet, and I think the development of China's Internet will surpass Eagle Sauce and become the world's number one Internet Market. Why do you say that? It's very simple. Our country has a population of 12 billion to nearly 13 billion, which is a huge market.

The second point, I think every innovation of the Internet will be accompanied by the rise and fall of some Internet companies.Even if it is a leading Internet company, once there is a certain trend that fails to keep up, it will fall behind.

The third point is that I think there will be more and more innovative Internet companies in the future. Once these companies appear, they will quickly change the industry structure.This is a characteristic of the Internet. Although Feixun seems to be doing well now, it is quite popular.But in fact, I am very anxious! "

Speaking of this, everyone laughed, and some bosses always smiled wryly.

Indeed, the Internet shuffles too fast.

"As for what will happen in the future, I don't know." Fang Jiming said nonsense with his eyes open, without blushing at all: "In 1994 and 1995, no one could have imagined that the Internet will change the world in the next five years. The changes brought about by China, the Internet carries more content and massive information, bringing changes to the way Chinese people obtain information. In 98, the Internet started, and when it was in its infancy, no one could think of it, like a mobile phone The wireless Internet of short messages will grow by leaps and bounds in the next two to three years. In the initial stage of the development of Internet short messages, in 2001, no one would predict that online games may become an even bigger than the Internet in 2002 and 2003. Advertising revenue and mobile phone text messages have a larger market space.

From now on, what will be the next growth point for China's Internet?

I think this is worth thinking about, exploring, and discovering. "

Fang Jiming's speech at the end still won a lot of applause.

No way, what Fang Jiming said was very forward-looking.

Although he thought about it carefully, Fang Jiming didn't say anything, but he seemed to say something.This is the same as the news broadcast. Although the news is very rigid, if you understand it, you will make a lot of money.

(End of this chapter)