I was the richest man in Da Song

Chapter 45

He Anwen specially asked someone to pick an auspicious day for the official opening. According to He Anwen's intention, on the opening day, Dongpo Residence would be decorated with lights and festoons and some firecrackers would be enough to make it look lively and festive. There is no need to invite anyone to come.

He Shao didn't send any invitations to anyone, but there was an accident, Pei Ce got the news from nowhere and came to Dongpo Residence early in the morning!
The servants who followed brought some gifts into the store, and Pei Ce came to He Anwen, who was dressed in a red robe and had a happy face.

"Congratulations, Uncle He, it's a happy opening," Pei Ce said with a smile.

"In the future, I will have to rely on everyone's help, please come inside."

He Shao and Pei Ce can be regarded as meeting each other and laughing away their grievances, let alone stretching out their hands and not hitting the smiling face.

Immediately afterwards, Yang Wanchun, Yang Shiliang and his son came together, and Wanchunlou and Fanlou, the largest restaurants in Kaifeng City, came here together.

He Anwen's face was full of smiles, but for the first time facing such a big battle, he was a little embarrassed and his palms were sweating. He Shao was on the sidelines to help reception.

"Father, why don't you go back and rest? I'll take care of these things."

Yang Wanchun and Pei Ce all came, which proves that the shopkeepers of other main stores should also know about it, and more people will come later.

Knowing that He Anwen is not good at these things, He Shao took the initiative to take the responsibility.

"it is good…"

He Anwen was supported by He Jing, and the father and son went to the back hall.

Sure enough, 72 people came from 40 main stores, all of them were famous people in Kaifeng City, most of them were received by Ji Zai, and everyone was politely invited to go upstairs. Come out in person.

"Li Er? Yang Hutou? Why are you here?"

"Your opening is auspicious, of course we will come to celebrate you." Several house slaves behind Yang Wenguang directly carried several loads of presents.

Pei Ce, Yang Wanchun and the others were sitting upstairs, and saw people coming and going at the entrance of the red building through the window, talking a lot.

"This He Shao is different today, so many court officials have sent gifts," someone said.

"Don't you know? Now this He Shao is Prime Minister Li Hang's favorite student, that is to say, if he does not enter the court, if he becomes an official, he will be on the way to success."

"That's the housekeeper of the third envoy"

"That belongs to the Taiwei's family"

"Si Nongcheng's family"

The people sitting in this room are all shopkeepers of the restaurant, and of course they know all about the people in Kaifeng City.

"Look at that person, he seems to be the housekeeper of the Zhang residence..."

Yang Wanchun, Yang Shiliang, and Pei Ce were shocked.

There is only one family in Kaifeng City of Zhangfu, and that is Zhang Qixian, the former prime minister. Before Li Hang, Zhang Qixian served as prime minister for 21 years, and now he is serving the army on the border of Liao.

The significance of Zhang Qixian sending congratulatory gifts even though they are not in Kaifeng City is worth pondering.

If he had known that He Shao had such a background, who would dare to oppose him, not to mention that even if He Shao did not rely on them, he had already established a firm foothold in Kaifeng City.

Even if He Shao hadn't taken a step back on purpose, the head of the restaurant business would have changed hands.

Yang Shiliang had mixed feelings in his heart. He Shao only took less than half a year to do what his father and son hadn't done in more than ten years.

At first I thought it was just an ordinary restaurant, but the people who came in and out were either dignitaries or wealthy households, those neighbors who originally wanted to join in the show were a little hesitant.

Jia Chang still had a gift in his hand. No matter what grievances Jia Chang and He Anwen had, they were old neighbors for many years, and He Shao was very enthusiastic.

"Uncle Jia, please hurry up"

"No, no, the old neighbors don't have anything decent for many years, let's talk about it."

Jia Chang deliberately spent a lot of money, originally to take care of He Anwen's face, but now he can't afford it.

"My dad has long wanted to have a drink with you, please come in quickly"

"Forget it, I don't know anything about your father, I won't touch this bad luck." Jia Chang put down his things and left in a hurry.

Around every street corner shop, there are people who are in charge of playing flute, playing Ruan, singing or juggling. These people are responsible for attracting customers to the shop, and entertaining diners to earn some money.

Originally, these rushing people stood outside Dongpoju thinking that they could make a small profit, but after seeing the identities of the guests coming and going, they looked at each other and chose to leave tacitly.

Yang Wanchun, Pei Ce, and Li Jianzong, the entry and exit of these people inadvertently raised the threshold of Dongpoju, and at the same time, those diners who really wanted to come here did not dare to come because of their status. This was a bit unexpected, I don’t know Will He Anwen scold him if he finds out.

There are a lot of people who come and have to take care of each table. In terms of human relations and etiquette, He Shao prides himself on being much better than the dull old man.

After coming to the room where Yang Wanchun was, He Shao made a square bow with a smile on his face.

"Everyone came from afar, please forgive me for not taking good care of you."

"We all work in restaurants, so we should take care of each other, so why not be polite," Yang Wanchun said.

"I heard that you are huge, this time you must drink to your heart's content"

"The last wine fight held in Wanchun Tower, the only one who could take away a hundred gold from the arena was He Shao," Yang Shiliang also laughed.

These cups of toasts were staggered and pushed to change cups, and He Shao never refused to come.

"All shopkeepers, these stores I opened have disturbed everyone's life, He Shao will apologize to everyone," He Shao punished himself with three cups after finishing speaking.

"If you want to gain a foothold in Kaifeng City, you don't rely on your face but your own strength. We are willing to bow down, and you don't have to pay for it."

If the shopkeepers of the main store had no choice but to turn their fights into friendship with He Shao before, but now they are friends with each other sincerely, and it can even be said that they are clinging.

"I have a way to make up for it here, but I don't know what everyone thinks."

"Basically, all the restaurants in Kaifeng City are here, why don't we discuss it with everyone?" Pei Ce welcomed it.

"Fanlou's roasted lamb and silver bottle wine are known as the best in the world, Wanchunlou's soup, Xie shopkeeper's sprouts, etc., the 72 main stores in Kaifeng City have their own specialties.

I want to jointly organize a tabloid with you, and each issue will introduce the delicacies in your restaurants in detail. In addition to increasing the popularity of your restaurants, diners can also be more purposeful when choosing.”

"This is the first issue that I just ran. It mainly introduces Fanlou and Wanchunlou. Please, Brother Pei, Shopkeeper Yang, correct me."

He Shao took out a tabloid and handed it to Pei Ce and Yang Wanchun, who flipped through the content.

"Wanchunlou has countless gourmet delicacies, among which Bu Nai Geng is famous in Kaifeng.

It is boiled with sheep, deer, chicken, pork and bones in the same pot, making the soup extremely fat and thick.Squeeze the meat, add green onion and ginger, adjust the five flavors, store in a pot, put it on a plate, apply a little raw oil on the edge of the pot and put it in a porcelain bowl in the vegetable soup, it is rare in the world.

Fanlou’s roasted meat is the best in the Song Dynasty. Its meat is golden in color and its taste is unspeakable. If it is snowing, you can enjoy singing and dancing in the warm room and drink fine wine. Eating roasted meat is an elegant thing in the world.

There is a poem that says: Liang Yuan's singing and dancing are romantic, and fine wine is like a knife to relieve sorrow.Recalling that there are many joys in Taiping, going up to Fanlou with lights late at night. "

This tabloid made everyone's eyes shine. This is indeed a good way. It can not only improve the reputation of the restaurant, but also make all the diners choose the restaurant more purposefully, instead of rushing Into the hot pot restaurant.

Looking at the expressions of these people, He Shao knew that it should be done. Although you bit me before, now that you have learned it well, we can still do business together.

"Brother He, if these tabloids are published in a small number, they will not be of much use. If they are printed in large quantities, it will cost a lot of money. Just finding someone to transcribe will require a lot of energy and financial resources," Pei Ce asked.

"Furthermore, whether this tabloid is distributed free of charge or sold, if the price is too expensive, not many people will sell it."

"I have found a solution. In the future, you only need to send the content that needs to be printed to Dongpoju, and I will do the rest.

And in order to show my sincerity in reconciling with everyone, all the printing expenses for this year will be paid by me, Dongpo. Not to mention too much, it is not a problem to print [-] copies per day. "

In the midst of the joy, these restaurant shopkeepers finalized the final cooperation, and He Shao finalized the final name of the tabloid, Dasong Food Magazine!
Except Fanlou Wanchunliu, the rest of the restaurants draw lots to decide who will be published in the next round.

This is also to plan for a rainy day. If you want to guide the food trend of the people in Kaifeng City, you need a medium to speak out. This kind of tabloid is the most suitable way.

(End of this chapter)