I was the richest man in Da Song

Chapter 47 Tabloids
One of the most critical prerequisites for tabloids to be popular in Kaifeng City is the literacy rate. After the founding of the Song Dynasty, it spared no effort to promote Confucianism. Not only did literati and poets emerge in large numbers, but 30 to 35 of the ordinary people were literate, reaching the highest level in history.

At the beginning, the Great Song Food Magazine, which He Shao placed high hopes on, suffered from Waterloo. Ten thousand copies were printed, but less than [-] copies were sold a day.

"Master, shall we reduce the number of publications tomorrow?"

He Shao handed over the newspaper office to Yunniang to take care of it.

"No, but it can't be printed as it is today, it needs to be re-typeset"

After much deliberation, He Shaosi finally found the key. After all, both Wanchunlou and Fanlou are high-end restaurants in Kaifeng City. No matter how good the food is, they are not attractive to ordinary people. In daily life, we need to go from the masses to the masses.

After much deliberation, He Shao finally decided to divide the tabloid into two pages, one page was the agreed Da Song gourmet magazine, and the other page was "Story of the Stone"!
He Shao didn't believe that any handwriting was like a person's, because his handwriting didn't match his face at all. It wasn't until he saw Yunniang's handwriting that it was beautiful and as delicate as a human being. This position was a little shaken.

"To open up Hongmeng, who is the seed of love? They are all only for the love of Fengyue. Taking advantage of these days, sad days, and loneliness, try to get rid of foolishness."

One of He Shao's favorite books is A Dream of Red Mansions. Although it can't be said that it is fluent, at least he knows the general content. According to memory, He Shao dictated Yun Niang's ghostwriting.

"This is the first chapter of this book. The author said: After experiencing a dream, he concealed the real story, and wrote this book "Story of the Stone" based on the theory of "psychic communication."

Each chapter of A Dream of Red Mansions has thousands of words, and this tabloid cannot publish it at all. Chapter 1 Zhen Shiyin has a dream, a psychic, and Jia Yucun is a prostitute, and it takes three issues to print all of them.

Those women who bought popsicles in Suoerfang before winter lost their business, and He Shao also made a gentleman's agreement with Kou Zhun not to let these people become flowers again.

These women now walk the streets of Kaifeng with bamboo baskets full of tabloids on their arms.

"Story of the Stone, look at the Story of the Stone"

"Story of the Stone, Zhen Shiyin's dream and psychic psychic, Jia Yucun's prodigal lady!"

These women don't know what the Stone Story is, but if Young Master He asked them to call it that way, they must be right.

In the past, the porters and pawns who sold things would shout what they were selling, but this time they shouted as if they were selling books?
"What are you selling"

"The old lady sells tabloids, Shitouji, Dasong Gourmet Journal, my lady, would you like to read it?"

The old woman smiled and handed over a tabloid. After the girl took it, she had no interest in the Dasong Gourmet Magazine, but she was attracted by the story of the stone and could no longer move away!

"How much"

"Two pennies a share"

"so cheap?"

The girl took out two coins and handed it to the old woman, then ran back to the inner house, all her mind was immersed in the story of the stone.

The cultural heritage of the Han people has never been cut off. "The Story of the Stone" has been called a thousand years later, and it also caused a huge sensation in the Song Dynasty.

The number of words that can be printed in a tabloid is really limited, and many people read it back and forth more than a dozen times. Of course, the delicacies of Wanchunlou and Fanlou also read it whether intentionally or not.

He Shao woke up early the next morning and just went out when he heard people talking outside. They gathered in twos and threes to discuss the story of the stone.

The Da Song food magazine was not without achievements. The poem "Singing and dancing in Liangyuan is full of romance, and fine wine is like a knife to relieve sorrow. Recalling Taiping is a lot of fun, and going to Fanlou with lights late at night" directly spread throughout the entire Kaifeng city.

Now the shopkeeper of Fan Lou is named Pei Yong, Pei Ce's elder brother, he is very mediocre as his name suggests, Pei Yi just likes Pei Yong and doesn't have much scheming.

"Goro, it seems that this tabloid is not very useful," Pei Yong said.

"Not necessarily, when I came to the restaurant today, I was reading poems from tabloids everywhere on the road, and I went to Fanlou with lights in the middle of the night!
Let people hang up all the lanterns in Fanlou, and prepare more meat in the kitchen, I think there may be something different tonight."

Pei Ce's prediction was right, this tabloid could indeed revive the already plummeting Fan Lou's business.

As early as dusk, many diners came here admiringly. There were five fan buildings in Kaifeng City, and it was the first time that all the upper and lower buildings were full at the same time as today.

The business of Wanchunlou is also booming, especially the Bu Nai Geng recorded in the tabloids has become a must-order for diners.

According to the original agreement, the gourmet pages of these tabloids are rotated every seven days, and only three days later, shopkeepers from other shops rushed to the door.

Without it, the business of Wanchunlou and Fanlou suddenly exploded and stimulated all the shopkeepers, but He Shao politely stopped everyone back as agreed.

In less than ten days, the tabloid quickly swept the entire Kaifeng city with a price of two pennies a piece, and the sales volume suddenly increased from three thousand to forty thousand. Money tabloids are light on their burdens and enrich their lives.

Gourmet magazines have become the gossip of ordinary people after dinner, and the daily story of stones has become the content that ladies look forward to most every day.

"Master, is the tabloid going to raise the price?"

From the reluctance at the beginning, now Yunniang has great admiration for He Shao, but this tabloid can make money, but He Shao is always selling at a loss.

"No need to raise, I can still afford to lose this little money"

What He Shao wants now is not to make money, it is more valuable to let the cheap tabloids fully integrate into the daily life of the people in Kaifeng City, and at that time, someone will naturally send him money to make up for the loss.

"What about the story of the stone, now people are asking who is the author?"

If the girls in Huaichun knew that the author of the story of stones was a person who couldn't even write well, would they be shocked?

Thinking of this, Yunniang suddenly chuckled, Yunniang herself was very good-looking, and now she smiled even more like hibiscus flowers blooming all over the city.

Seeing He Shao staring at her blankly, Yunniang blushed and said reproachfully.

"what are you looking at"

"Look at you, you don't want the boss to embarrass you after you are so good-looking."

He Shao admitted generously, and then raised his hand unconsciously. Yunniang resisted such a frivolous move, and she was also He Shao's private slave.

Originally thought He Shao was just like other frivolous people, but he didn't expect that He Shao just lifted the hair in front of her forehead.

Yunniang stays in the newspaper room every day, or stays in Dongpoju and plays music for guests through the screen.

He Shao knew that the reason why she never showed up and never went shopping was because of these thorns on her forehead, even if she was covered by her hair, it was easy to show her, revealing her identity as a prisoner.

"It's a pity, I will find a way for you, you go and get your makeup powder"

"What does the young master want me to do?" Yunniang asked puzzled.

"And then you'll know"

He Shao dipped some powder on Yunniang's forehead with a brush, and rubbed it from time to time.

"You're done." He Shao looked at his masterpiece with a satisfied smile.

"What are you doing on my head"

Yunniang took out the bronze mirror and looked at it, the scars left by the prickly face on the forehead disappeared, replaced by a blooming plum blossom between the eyebrows.

Using this kind of plum blossom makeup not only covered up the original scars, but also made Yunniang more charming.

　I hope everyone recommends it

　　


(End of this chapter)