I was the richest man in Da Song

Chapter 56 Public opinion
Day after day of this kind of life, only then did He Shao realize that it is indeed a very happy thing to have no paperwork and no messy ears.

After dealing with the official documents for a day, He Shao was exhausted. In fact, all he did was read the official documents to Li Hang. If Li Hang nodded, he would stamp it. It was as simple as that.

His tiredness was not physical tiredness but doing things he didn't want to do. His body was locked in the prime minister's mansion by Li Han, but his heart had already flown to the pig shed.

He raised a large herd of pigs in Solfang, but he hadn't gone to see what was going on for two full months. He wanted to become the richest man in Song Dynasty but was always trapped here.

He Shao was just about to leave on tiptoe, when Li Hang, who was leisurely reading today's tabloid on the chair, suddenly stopped him.

"stop"

He wanted to escape and got caught, so he could only stand there and laugh.

"How many people want to experience the feeling of being in power, seeing you scratching your head and scratching your head every day, what's the matter, I can't sit in your position as chief assistant?" Li Hang reprimanded.

"Sir, you also know that I don't want to be the chief assistant, I just want to be the richest man. It's not shabby to be the richest man."

What He Shao said was very humble. No matter how the emperor of the Song Dynasty elevated the status of merchants, in Li Hang's eyes, the status of merchants was always lower than that of officials. This is a thousand-year prejudice that cannot be changed overnight.

Li Hang glanced at He Shao, noncommittal to his words.

"After resting for two months, my old bones have recovered. Your tabloids are doing a great job in Kaifeng City. Why did I hear Erlang say that you still lose money?"

As long as he doesn't talk about government affairs, He Shao loves to listen to what Li Hang says. If he can talk about his business composition, it will sweep away the previous sluggishness and immediately regain his spirit.

"Solfang Newspaper has been established for more than three months. From the beginning, the sales volume of 11 copies has now reached nearly [-] copies. Every time I sell a copy, I lose a penny." He Shao said that he was a little happy.

"So you have lost nearly nine thousand guan?"

"More than that, [-] guan is just the cost of the tabloid, plus artificial ink printing, the total loss is almost [-] guan"

"Then you're still so happy." Li Hang didn't know how a person who was losing money every day could be so optimistic.

"My original plan was to lose 170 guan, and sell [-] copies of the tabloid every day. Do you know what this is? There are about [-] million people in Kaifeng City, that is, every [-] people get a small paper."

He Shao's goal is to integrate tabloids into the daily life of the people in Kaifeng City, and he has almost succeeded more than half of it.

"Are you planning to continue to lose money? The story of the stone in the tabloid is now a sensation in Kaifeng City."

"Of course not. Do you know where the power of tabloids lies? No matter which restaurant, as long as it is published in tabloids, it will definitely be full of business the next day."

Looking at the smile on He Shao's face, Li Hang suddenly thought of the group of pigs, he should be worrying about it!

"In the future, remember not to get too close to Liu Chenggui. If you want to live safely, you must keep a certain distance from the internal officials," Li Hang said.

"Understood sir"

"Go away if you know, your teacher didn't prepare a meal for you"

He Shao nodded when he heard this sentence, and then his face showed ecstasy.

"Is this your old disease getting better?"

"Why, do you still want to be prime minister for me for a few days?"

"Don't dare, don't dare"

He Shaosheng was afraid that Li Hang would regret his feet and slip away, so he almost tripped when he passed the threshold.

In the Great Song Dynasty, this tabloid was the only one that could influence the direction of public opinion in the entire Kaifeng city. Not to mention that it only lost [-] yuan, even if it was [-] yuan, He Shao could accept it.

While others were still passively accepting word-of-mouth from the people, He Shao was already playing around in the field of influencing public opinion.

The content of the tabloid now only has two editions, Da Song Cuisine Magazine and Shi Shi Ji.

The appearance of Stone Story was originally just to drive the sales of tabloids, but it has become a literary masterpiece that has caused a sensation in Kaifeng City.

"Everything is a good relationship between gold and jade. I only think about the alliance between trees and stones. Facing the sky, the high-ranking scholars in the mountains are crystal clear and snowy. I will never forget the lonely forest in the fairyland. Sighing in the world, the blemish is not good enough. Now I believe it. flat."

Quite a few girls waiting in the pavilion and in the empty boudoir hold tabloids every day, sometimes laughing foolishly and sometimes weeping secretly.

Even the princesses and concubines in the palace are looking at the Story of the Stone, and He Shao even heard that there is a bookstore that compiles all the stories of the Stone serialized in the past and publishes them in a book, at a high price of hundreds or even thousands of dollars per copy. Selling to other places in the Song Dynasty, the business is booming and making money.

The Da Song Gourmet Magazine also made many restaurants popular, which caused the originally deserted restaurant market to rise at a speed visible to the naked eye.

However, these two publications are just sidelines. If you want to influence or even change the eating habits that have been humiliated for hundreds of years, you need some new cognition to subvert the original cognition, and the tabloid is the best way.

It was already late March, and the group of pigs would be ready to slaughter in another month or so, and this matter had already been officially put on the agenda.

If you want to change the diet of the people in Kaifeng for hundreds of years, you must first make a guide from public opinion.

"Clean and wash the pan, with little water, the firewood head can not afford smoke. Don't rush him when he is familiar with himself. He will be beautiful when the fire is full. Kaifeng good pork is as cheap as dirt. The rich will not eat it, and the poor will not eat it." Uncook it. Get up early in the morning and make two bowls, and you will be so full that you don’t care about it.”

Su Shi's "Ode to Pork" on the tabloid began the process of bringing Hu Hua's diet back on track, and the next day was Lu You's "Sending Hing". The works of the two masters are naturally classics handed down from generation to generation.

"Study waste articles are rarely handed down to the world, and the body is idle and the horses and horses pass by the door. The strong heart is easy to drink, and the loyalty is willing to be greedy for bear's paw and fish? Lie Shengren En, deep rain and dew, two capital palaces, Shangqiu ruins. Su Huai, Hua Wei, who asks, Let’s sing wildly about Chu Jieyu.”

The poem vigorously promotes that a hero should eat pork knuckles and drink wine.

"I see flowery pork once in five days, and yellow chicken porridge once in ten days. The natives eat potatoes and taro every day, and recommend roasting bats with smoked rats. I used to hear that honey licks and vomits, which is a little closer to the custom of toads. Ten years in the capital have been tired of fat."羜, blooming flowers and pressing red jade every day"

The poem implicitly said that after eating mutton for more than ten years, I really hate it, so it is better to change the taste.

He Shao did not use large words to persuade people to eat pork. Mandatory indoctrination would easily arouse people's disgust, but he used the method of subtly inducing spring rain to make people silent. Only the people of Kaifeng City choose to change from the bottom of their hearts. It is considered a success.

These poems are like a stone thrown into the water, making waves in circles. Song people's pursuit of poetry, literature, calligraphy and painting is the highest in history. What's more, Su Dongpo and Lu You are two of the most outstanding poets in the Song Dynasty. As soon as a few poems came out, they immediately attracted the attention of many literati.

It's just that most of them stay in the commentary on the quality of the poems, and only a few people buy some after appreciating and tasting them, and the taste is very ordinary.

(End of this chapter)