I really can't act

Chapter 291
While the protagonists were busy on the TV show, the second promotional video was released soon, and the screen was divided into two parts:

Fang Yi came out from home. He was wearing a school uniform and riding on an antique Phoenix brand bicycle left by his parents; in.

"1999-2009, ten years, have you changed?"

A title like this pops up at the top of the screen, and the trailer ends.

15 seconds total.

The effect is very good, this trailer has been continuously reprinted in the forum, and even went out of the country.It is a bit famous on the Internet in Asia, similar to some interesting animations we reposted. In fact, I didn’t even know it came from a certain movie, but I deeply remembered this scene.

09 can be regarded as the first year of social media, and Asia will come later.Now is the time when online content is scarce, and something interesting can spread widely.The public undoubtedly likes the straightforward preview of "Love Letter".

According to Swishhu Lao Zhang:
"Your trailer has over a million views, especially the second one, which is 70 more than the first one. Because the duration of the trailer is too short, everyone has the patience to watch it, and after watching it, repost it to yourself The circle you can reach... isn't this viral marketing."

He also said: "We are intentionally leading the topic of netizens and let them focus on it... It's like putting a drop of ink in clean water, and then watching how it spreads."

It seems that Zhang Chaoyang, a layman in Massachusetts, is not an idiot.Zhang is very interested in this kind of socio-psychological phenomenon, and recently he has been staring at the data.

Fang Yi then entered Souhu's portal by himself, and browsed to the above comments:
"This is the first time I've seen a romance film with boys as the main line."

"It seems to be different from ordinary romance movies. I can't tell what's weird..."

There is a comment with more than 3000 likes, which shares a friend's youth story. Because it is a long text of [-] characters, it is divided into more than ten comments.

The ending looks like this:

"He still yearns for the snow in Long Island, and the singing of the wind and birds in the Pampas. It took me a long time to know that there is no snow in Long Island."

There are also fans of Fang Yi and Liu Tianxian, who spoke in an obvious fan circle style: "With my determination to sever the relationship between father and daughter, I finally made my father never speak ill of my brother in front of me..."

Move the mouse up and stay on the playback volume of the trailer, Fang Yi was startled.

More than 370 million.

He was surprised to contact Zhang Chaoyang:
"Is the display wrong? Why are there so many?"

Zhang: "How much?"

"More than 300."

"Oh, when the fake is real, the real is also fake. Maybe for the sake of the data to look good, we added some material for you."

Zhang Chaoyang swears in his words, as if the old driver has watched all the fraudulent situations of video sites, but after a while he contacted Fang Yi instead:

"I checked and found that the data was not falsified, and the number of views of the trailer is real."

"How come so many?"

"Mainly from off-site traffic—I mean, from spontaneous sharing and promotion. Your topic of 'Ten Years of Youth' is very good. Everyone is writing their own stories, using your movies to talk about their lives. "

"The comment area of ​​the entire trailer turned into a large sensational scene."

China Film Group originally didn't understand Fang Yi's multi-trailer and short-term approach, thinking that the young man was somewhat sick, but now he never mentioned it, and honestly cooperated with the promotional materials.

Youth films, new schedules, new promotional methods—everything is new, and everyone is nervously waiting for the final results, and they are unconsciously working hard for it.

The major cinema chains under China Film Group have to renew their movie posters almost every week, and the movie posters basically correspond to the trailers in real time. Zhang Layshi’s money is disappearing at a fast speed.

Generally speaking, the production cost of a movie is about three to one to the publicity cost. After the new century, this ratio is constantly shrinking, and it is constantly approaching the ratio of two to one, and it may break through at any time.

And "Love Letter" seems to be done one-to-one, and it is estimated that it will also cost about [-] million yuan for publicity.

The third trailer is the most effective. The plot has no beginning and no end. It is Fang Yi and Liu Tianxian having a snowball fight there.Relying on her great strength, Fang Yi pinned Liu Tianxian on the snow and couldn't move. She tried to push Fang Yi away but had no strength, so she finally put her hands on his glasses.

take off.

As the two looked at each other, the word "Love Letter" floated crookedly.

This trailer is even shorter, nine seconds.The effect is amazing. The matching movie poster is a close-up of Fang Yi being taken off his glasses. He is sullen and flustered in a daze, and only 20-year-old Fang Yi can play the youthful.

Nine seconds were short enough to spread the word crazy.The film has not been released yet, and overseas film and television companies with a keen sense of smell have already started looking for China Film to purchase the copyright, hoping to release it simultaneously.

How many are there?

According to China Film's statistics, it has recently received a total of 137 requests from overseas filmmakers to purchase films.

"Are we going to buy and sell copyrights in different countries in one go? Or should we cooperate with the local local snakes to develop the market together?"

China Film, which has both distribution and investment, held a small meeting for this, and called Director Fang to come.

At the meeting, San Ye introduced: "The overseas box office of "Hero" was very good, but it was not sold at that time, and it did not make enough money... Take the United States, the largest movie market today, as an example. The new picture of the producer was sold to American local filmmaker Miramax, this is a one-shot deal, no matter whether the box office is brilliant or dismal, it has nothing to do with the new picture, but in fact, the box office of "Hero" in the United States is..."

The third master looked down at the manuscript, "5381 million U.S. dollars. The American market is different from ours. Their profit and loss ratio requirements are not as strict as ours. There is a total rental market back and forth. That is to say, "Hero" The film sold cheap."

"On the contrary, when "The Promise" was released, they didn't make this kind of mistake. They waited for the price and chose the box office sharing model... Unfortunately, this time they were too confident and didn't seize the final opportunity to pay back. I myself should also bear some responsibility..."

Speaking of this, there was some regret in his voice, and his eyes were on Fang Yi.

For the film "The Promise", Sanye has very complicated feelings. This is an epic fantasy film he strongly advocated investing in and producing at that time. Chinese movie style, further promotion and hype, to create a cultural symbol.

However, "The Promise" not only did not continue the trend that had just started, but instead collapsed the house with one foot, and even brought a layer of "debuff" to the follow-up Chinese films going overseas.

What kind of distribution model should I choose?

In fact, the right to decide is not with Han Sanping, but with director Fang Yi.

(End of this chapter)