I really can't act

Fang Yi's cooperating labels all over his body have also begun to exert their strength, which is bound to help him get to the top.

For example, the communication recharge card he cooperated with Dayao has specially made a commemorative "returning to 17 years old". Opportunity to enter a lucky draw at the premiere.

Nikon camera home in Toyo.They hired Hideaki Anno, an oriental director who looks a lot like Guo Fan, to make commercials for Fang Yi.It is said that the young director Hideaki Anno was extremely excited when he learned that he was working with Director Fang, and he wrote several scripts in succession. He is bound to give full play to the time-forgetting appearance of "Kami-san" and enjoy the stream-of-consciousness addiction.

I also heard that Kami-san is very interested in special effects and props, and is a pioneer of special effects in Asia among young filmmakers; Hideaki Anno also sent an "EVA" model to Fang Yi's studio, which made the news.

The model is two meters high, and the base is two meters high. The cost alone exceeds 24 yuan.

Fang Yi didn't know what the "EVA" was once broadcast on the children's channel, but it was later taken off the shelves. However, this did not affect him to disassemble the model and transport it to the car, and excitedly drove back to his new home in Xiangshan. Power-on.

After the No. [-] machine was powered on, its eyes immediately glowed red like a beast. Fang Yi stood beside him, with his arms on the No. [-] machine, looking at the camera calmly.

Asked Liu Yifei to take a picture of herself, she raised the camera and looked dissatisfied, saying:
"You're laughing, but someone gave you this—although it's from an unknown Oriental."

"That's not a rule that you have to laugh."

"Okay, I'll be the director of Quan Fang, maybe other people like you with a cold face?"

——"Crack!"

The photo was posted by Anno Hideaki on the Toyo Forum, and it was said that it went crazy. I don't know when Kamifang will come to Japan.

The three ACG-loving Jiaotong University graduates from Shanghai also looked at this photo and felt that their ideals had been reflected in reality. They were determined to make their careers bigger and stronger in the future, and one day they would be in front of their idols and let them see themselves.

Well, that's getting too far, back to film marketing.

Rolex has demonstrated the strength of a century-old factory. The cooperation advertisement they shot for Fang Yi first appeared in major magazines and sponsored the media.

For example, "The Economist", "Harmony Time" and the like.

The advertisement intercepted the image of the "middle-aged man" in the movie "Returning to 17", and added a Rolex watch to him. Umbrella, he is also black all over.

Strangely, the picture here is divided into two contradictory plots and switches repeatedly:
One is that he is holding an umbrella upright, as if afraid of getting a little rain, but the sky is clear and there is no rain at all.

The other is that the sky is pouring rain, and he is holding the umbrella at an angle, and the umbrella seems to be missing a little, so that the rain wets half of his shoulder.

In both plots, there is only Fang Yi's back, without showing his face.

Advertisements are a bit cloudy, but luxury advertisements have to be closed, and if they are too straightforward, they will lose their sense of luxury.What's interesting is that Fang Yi's commercial is actually a movie trailer, and it seems to be a trailer about the setting.

Can it still be advertised like this?
Rolex also issued a related movie poster in conjunction with the movie "Returning to 17". This movie poster is limited to [-] copies worldwide. It is required to buy a Rolex Journal series or a water ghost series watch before you can find it as a gift from the cabinet brother and cabinet sister.Among them, there are [-] special editions signed by Fang Yi himself.

There were 150 ordinary copies allocated to Modu, and they were gone that afternoon.Someone successfully won a signed version and shouted:

"Hey~ OK, I hit it!"

It is said that the part of the poster signed by Fang Yi himself is currently priced close to the price of the Rolex watch itself, and it has become a wealth management product. In this regard, Zhenjie and Rolex, who understands marketing, hit it off.

They asked Fang Yi not to sign casually at ordinary times, and to pay attention to the scarcity of the name "Fang Yi" itself.

If he is destined to become a memory of an era, then his scarcity itself has value.

The meaning of the poster is similar to that of the trailer, but Fang Yi changed from facing away to facing directly, and there are more ingenuities:
The poster is cut horizontally from the middle into two pieces. On the top is Fang Yi holding the umbrella upright; on the bottom is Fang Yi holding the umbrella obliquely. He is also upside down and the umbrella is slightly folded.

Thin figures in black suits approached in the middle.

What does it look like?

A black question mark: ? .

What's even better is that on the left and right sides, the experimental building donated by him is of course turned upside down like him, and connected together to form a boxy frame, which will give people a sense of oppression, reminiscent of "The Truman Show" or something.

Fang Yi's expression is also very solemn. When they are connected together, it is obvious that Fang Yi, the rich man, is a man in a cage.

So what does upside down mean?

A dream, a state of intoxication—or, to put it more bluntly, a dream.

How to do "dream" in "Inception"?

Xiao Lizi took her female apprentice into a dream and told her: everything is different in the dream.

Then the female apprentice quickly understood the meaning of the words, and turned the whole Paris upside down and folded it together.

——Let's say, what is a movie?

There are many sayings, one of which is, "Movies, in general, have a lot of information."Lighting, composition, lines, and even the current posters are all designed to give you a feeling of "I'm awesome" at all times.

Director Cao Baoping criticized domestic TV dramas as inferior to Korean dramas because he carefully watched several popular Korean dramas and came to a conclusion:
"Although they shoot very vulgar things, the composition and lighting are all organized and not random...But many TV dramas in China..."

Hong Kong director Wang Jing once criticized Jia Zhangke for similar reasons, because some people put Sunglasses King and Jia Zhangke together, which made Wang Jing very unconvinced:
"He (Jia Zhangke) is not good at technique."

The reason why Fang Yi has been affirmed by everyone in a short period of time, even the literary and artistic circles that have always been self-respecting, did not jump out to scold him. This is of course his status as a professional family member, and on the other hand, it is also his use of techniques.

It can be said that he combined art and commerce very well, and he is the leader in the era of special effects - this is something that the old guys, even the national teacher, don't understand at all.

The new generation of Guo Fan is not thinking about this kind of "art" at all, he just thinks it is a waste of time.

Several production companies in the same period also wanted to imitate it. When October came, "The Legend of the White Snake" released a poster of Jet Li with closed eyes, surrounded by black silk, implying that the monk also moved his heart.

"Painted Wall" didn't dare to make it so mysterious. After all, it was the opposite. They chose to let Deng Chao imitate Fang Yi's expression, put on a solemn look, and then looked at the camera.

Fearing that someone might not know Deng Chao, there is a big word under the poster: ""Painting the Wall", Deng Chao."

It's all useless.

A week before the release, several films were screened one after another at the request of the theaters. The media reported this way:

""Legend of the White Snake" was screened at Xingmei International Cinema in Beijing... before the movie was halfway through, all the fans got up and left."

"Painted Walls has had mixed reviews and may be mediocre fantasy."

What about Fang Yi's films?

Before he had time to know, Zhenjie, who never cared about movie data, rushed to him:

"Your poster is now more expensive than Rolex."

"I know."

"It's not what you signed, it's what you didn't sign."