I really can't act

Chapter 421 top, top

The itinerary that Fang Yi mentioned was Rolex's advertisement for the season.

The advertisement of "Returning to 17" is a linkage, and it is used for data. Once the popularity of the movie passes, the material will be withdrawn, and nothing will be left.The hard photos that Rolex’s major offline stores need for a long time still need suit photos, and when you go to the counter to see, those photos are mostly dark suits, which may appear more stable, so don’t steal the limelight of the watch too much.

Sister Zhen helped him get the endorsement of Moët Chandon during this period. This brand and Mercedes-Benz have long-term cooperation with Rolex, such as a series of tennis tournaments to be held in Shanghai next year, and even F1 events and the Dakar Rally.

At that time, Fang Yi will have to supplement the relevant knowledge and pretend to have two brushes, so as not to reveal his secrets when the reporter asks questions.

These are the big toys that men play with, and the yachts and Patek Philippe that go further up don't look down on any celebrities to endorse them.At that time, Huang Xiaoming was also eyeing Moet champagne. He took advantage of the opportunity of Huayi Film and Television to transform into a businessman. He owned dozens of companies, involving wineries, real estate, catering, etc., to create an elite personality for himself.

He is the most successful star in this niche, and has won many endorsements.

Li Bingbing's male best friend Ren Quan is also good in business, but Ren Quan has basically retired from the circle and cannot provide the commercial value of being a star.Erkang's agricultural business is doing well, but he is engaged in agricultural business, and his nostrils are too big, so it doesn't go well with consumerism.

After "The Wind", Brother Xiaoming turned his impression of poor acting skills with the role of "Officer Takeda" in one fell swoop. The image is actually quite handsome.

Unexpectedly, Fang Yi was too fierce and got up too fast.

In this ecological niche, he would fail if he collided with Fang Yi and wanted to compete directly. At present, his agent is giving him advice. Get married early, mainly go to the mature father, and by the way, sell the successful man.

This business tycoon can't beat others.Besides, other people are younger than you and have more successful careers than you, so it seems that they have no hope in this life.

The endorsement is a winner takes all, the no.1 set by this person can take away all the top endorsements, and the more the top endorsements are taken away, the other top endorsements will not be willing to be inferior, the more you want to find the same person .

Otherwise, wouldn’t it appear that I’m losing value?

I have such an awesome brand, I should be in the same niche as Rolex, champagne, communication companies, Burberry... Now you ask me to hire Huang Xiaoming, what, I can’t afford to hire Fang Yi?
Rolex has taken some detours in the past few years. He really doesn't know how Chinese consumers like to pretend.

For a while, I found a famous pianist, played the piano, and showed off the watch just right; for a while, I directly brought in the Swiss tennis player Federer to hold the China Invitational Tournament. It came out.

Sometimes I also engage in F1 racing, and put up my own big billboard on CCTV 5.

As a result, sales were indeed increasing, and I thought it was because my marketing had really worked. After I changed Fang Yi's endorsement, I realized that I could be even better.

The new promotional photo is very simple, that is, Fang Yi is wearing a suit and a windbreaker, stretching out his hand and starting to show off:

The film crew asked him to do some on-the-spot reactions, such as pretending to check the time, pretending to play golf and so on.

Satisfied with the shooting process, the film crew began to make an appointment with Fang Yi for the theme of next summer. After he selected it, now the pre-plan had to start.There are several presets by the brand, such as sailing rally, F1 racing, etc... Fang Yi thinks that racing may be helpful for the subsequent shooting of "Zodiac", so he initially chose this one.

"Then you'll have to find time to practice in the future—fortunately, you have a house in the capital, and there are many venues in the capital, so you can start with karting. Two hours a week."

"That must have happened after I came back from Japan."

Sister Zhen shook her head, "I'm afraid you've come back from Treasure Island, and the Golden Rooster and Golden Horse are held in turn, so it can't be fruitless—Jiang Wen has such a temper, he's all gone to Treasure Island, why don't you go?"

"Too."

Fang Yi thought of a certain plan that he had skipped: the spokesperson crossed the line on a horse, reined in the reins, and his watch was also moving.

This is a classic ad from Rolex in Hong Kong in 94. After it was aired, the effect was very good, and it was more commensurate with the atmosphere of Hong Kong’s people gambling on horses. However, since horse betting is currently not allowed in mainland China, Rolex did not reproduce this ad.

This idea is really good, it is more elegant than driving, maybe it can pay tribute at some point?

Sister Zhen saw that he was lost in thought, and asked, "What are you thinking about?"

"It's nothing."

After the shooting was over, Fang Yi took out the watch, and the staff followed it carefully with white gloves, looked over and over with a magnifying glass, and then put it back.

Sister Zhen was stunned: "900 million, it was taken from the Christie's auction site... Consumerism really kills people, but it also fascinates people."

Fang Yi was puzzled: "It's just a watch."

Sister Zhen smiled and said, "You're right, maybe what these brands want is your indifference, they are cheap, if you take it too seriously, they don't take you seriously."

------

On the 17th, Fang Yi went to Japan.

However, his itinerary has changed.

The original plan was to visit Dongbao Films, go to the pier in Japan, meet several Japanese new wave directors of this century, and express their opinions on Chinese filmmakers; then run a road show, hold a fan meeting, and finally shoot a Nikon commercial.

The commercial script was written by Anno Hideaki, and Fang Yi has already read it:

Nikon's supplementary plan!
But now there is an extra itinerary, which caused Fang Yi to fail to get on that civilian flight. Instead, he stayed in the country for a few days, listening to Liu Yifei explain his philosophy for a period of time, and then boarded the plane.

On this flight, he met the current chairman and CEO of DJ, one of the top [-] private entrepreneurs in Guangdong Province, and one of the heads of the world's [-] unicorn companies... The most important name is that this time Entrepreneur accompanying the China-Japan Trade Promotion Association delegation, Wang Tao.

Fang Yi thought it was funny, "Why are you here, Wang Tao?"

Wang Tao asked back, "I still want to ask why you are here... You don't know that I saw you on this occasion, I was shocked, you are here to catch the plane, whisper... do you know who brought you , Fang Yi."

Many people think that DJ is a hardware supplier, but in fact it is more about providing software services.The current two major competitiveness is reflected in the unique flight control system; the other is reflected in the manufacturing cost.

With the help of Pengcheng's well-developed manufacturing system, the cost of DJ for the same common parts is only one-third of that of competing products in other countries, and the cost of DJ's materials accounts for one-fifth of the sales price. One of the few high-tech products that can be taken out.

Wang Tao explained: "However, some of the core components are foreign, and we can't produce them ourselves... The chip is American, the storage device is Toshiba, and the camera is Hasselblad, but Hasselblad's cmos is also used. Sony, besides, Koreans are also competing for storage...In short, although the spokesperson is Chinese, it's you...but the product is an absolute hybrid."

Fang Yi was about to speak, but they were so engrossed in the conversation that they didn't notice that other people were also listening.

At this time, a familiar voice said: "Take your time, you can make it yourself in the end - the spokesperson of your product has developed very fast, it seems that people may not like it if you change to Chinese blood, right? .”

Fang Yi smiled and nodded, "Yes."

(End of this chapter)