Rebirth started in 2004

Chapter 265 Celebrity Endorsement
Turning her eyes away, Tang Yan sat back at her desk. Now the sales department has two main tasks: stores and advertisements.

At this time, the stores of Hengtong Electronics are not only opened in urban areas, but also sinking into the market in counties and even villages and towns.

In the stores in the county town, Hengtong Electronics generally operates in this way. They buy the stores, and then do a good job of decoration, and then recruit local people to be distributors.

Since the dealer will have sales tasks every year, if the dealer is unqualified, Hengtong Electronics can replace it.

To put it bluntly, although Hengtong Electronics invested a lot in the early stage, Hengtong Electronics has mastered the sales channels by itself!

This is the most important thing.

Now Hengtong Electronics has thousands of stores, and is still in the process of opening. Hengtong Electronics has a clear goal to open stores to all counties in China this year.

Although the capital requirement is very high, it is not unacceptable to Hengtong Electronics.

Hengtong Electronics held these stores and directly mortgaged the stores to the bank.

The bank happily accepted the collateral.

Hengtong Electronics is very promising, and banks are lining up to give Hengtong Electronics a loan.

Letting out a sigh of relief, Hengtong Electronics has opened so many stores, not just selling mobile phones.

Tang Yan learned from Chen Weina that the future product line of Hengtong Electronics will not be limited to mobile phones, but will also develop more smart electronic products.

As for the specifics, Chen Wei didn't say, and Tang Yan didn't ask.

Last night was also not suitable for talking about work.

"Mr. Tang!"

With a smile on her face, Tang Yan pointed to the chair in front of the desk and said, "Sit!"

Covering the pen in her hand, Tang Yan asked directly: "Have you chosen the spokesperson?"

Although the UNI smartphone has placed advertisements, it did not choose celebrity endorsements.

Just plain advertising.

The effect is also very good.

In the future, the UNI smartphone is not going to say that it will use a spokesperson or the like in the advertisement.

The product advertising spokesperson was chosen for Redo.

As a mid-range mobile phone, Redo is mainly used by students and young people.

Gu Chunlan had been prepared for a long time, and handed a piece of information to Tang Yan: "This is the information we have screened for the most popular male stars in China at this stage."

The hottest actor right now?

Tang Yan flipped through the information and asked, "Are there no actresses?"

Dual-tasting is nothing to Tang Yan, it's normal.

Basically, this is one of the skills that must be mastered in the workplace.

Gu Chunlan: "We have also considered female stars, but compared to male stars, female stars are much weaker in terms of brand appeal. Therefore, we think that if we are looking for celebrity endorsements, it is better to choose among male stars. "

Tang Yan looked up at Gu Chunlan.

Gu Chunlan is not a beauty or anything like that, her looks are relatively ordinary, and her figure is also ordinary.

In a workplace like Gu Chunlan's, no one would think about what kind of relationship she relied on to get to the top.

When you see it, you will subconsciously feel that this is a real powerful faction.

Gu Chunlan should not discriminate against female stars just because she is not beautiful!
Gu Chunlan, who is a powerful faction, has any objections to Tang Yan?
Not really.

After getting in touch with Tang Yan, Gu Chunlan naturally knew Tang Yan's ability clearly.

Don't think that Tang Yan is a vase just because of her looks.

Tang Yan quickly looked at all the male stars, and then stared at the male star on the front page: "Do you like this Zhang Han?"

In normal times, Tang Yan also watches TV dramas, but Tang Yan is really not interested in chasing stars.

Most of the current stars can only be called "actors".

Recently, Tang Yan really didn't have time to watch TV dramas, so she really didn't have any impression of Zhang Han who appeared out of nowhere.

Gu Chunlan nodded lightly: "In "Let's Watch the Meteor Shower Together" released on Mango TV last year, Zhang Han became an instant hit among young people as the leading actor."

"Our Redo mobile phone mainly targets young people, so it's just right to invite him to be an endorsement."

Redo's pricing is doomed, this phone is designed to make mobile phones affordable for young people.

And it is the young people who show a strong demand for smart phones.

As for middle-aged and elderly people?

This belongs to a group that is not very fond of early adopters. It will not be transmitted to the next age group on a larger scale until smartphones are popularized among young people.

Of course, some middle-aged and elderly people are more fashionable, so I won’t talk about it.

People of all ages will be at the forefront of fashion.

Tang Yan tapped the table lightly: "Okay, put the materials here first, I'll think about this matter."

The power of the sales department is quite large in Hengtong Electronics. The sales department not only manages sales, but also has to manage after-sales.

There are so many stores, but all of them are under the management of the sales department.

If you manage more people, that naturally means more power.

As for asking the celebrity to endorse, this is also within the purview of the sales department.

In addition, the R&D department and the production department must be connected, and the data collected during sales must be fed back to the R&D department and the production department.

R & D, production, sales!
These are the three core moments of an enterprise.

As for internal management?
As long as it doesn't pull your hips too much, it's fine.

Gu Chunlan: "Mr. Tang, if there is nothing else, I will leave first."

"Row."

Seeing Gu Chunlan leaving the office, Tang Yan looked away.

Throwing the information aside, we still have to ask Chen Wei what he meant about this matter.

Tang Yan seemed to have thought of something, took the documents and left the office.

Boom boom boom!
"Enter!"

Yang Hongmei looked up and saw that it was Tang Yan who came in. After a little surprise, she was expected again.

It's just that Tang Yan is quite different today!

She seldom wears makeup on weekdays, but she also put on light makeup, especially her lips, which are bright red, making them look a little more gorgeous.

Tang Yan casually opened the chair and sat down opposite Yang Hongmei: "Mr. Yang is busy!"

Yang Hongmei: "Is there something wrong?"

"Come and report on the work!"

"You should report to Fei Xing'an, right?"

Leapfrog reporting is a taboo in the workplace.

In the workplace, the emphasis is on the sense of hierarchy. Even though many companies are implementing flat management, it is not to eliminate the hierarchy, but to reduce the level of decision-making.

In the Internet age, communication is easier.

Of course, it is also natural to cancel some intermediate communication layers.

The high-level voice is directly conveyed to the grass-roots units.

Tang Yan: "It's about the spokesperson of Redo. This matter has to be reported to Director Wei personally."

Yang Hongmei stretched out her hand, motioning Tang Yan to show herself what she was holding.

Tang Yan naturally knew about Redo's search for a spokesperson.

As for who to look for, she didn't know.

She didn't pay attention to this before.

In fact, Yang Hongmei feels that whether or not Redo can find a spokesperson is almost the same.

There is no spokesperson, and it does not affect the sales of Redo.

Of course, it is a good thing to have a spokesperson who can promote Redo sales.

The market power of celebrity endorsement is very strong all over the world.

(End of this chapter)