Rebirth started in 2004

Chapter 275 Perfecting the Product Line

Rongcheng, UNI store!
Diagonally opposite the UNI store, there is also a Redo store.

The two mobile phone brands did not sell in one store, but opened brand stores separately.

Although the current Redo is mainly positioned in the mid-to-low-end smartphone segment, it is hard to guarantee that it will launch a flagship model in the future.

It is always better to use two brands to hit the market than one.

If consumers don't like UNI, there is a high chance of falling into Redo's trap.

In the UNI store, most of the areas are divided into experience areas, and the decoration of the entire store pays great attention to the sense of atmosphere.

It has to have a high-tech corporate feel.

How can it appear high-tech?
The whole decoration can't be cumbersome, it has to be as simple as possible.

Don't make any messy decorations, it's a big taboo.

Anyway, into the store, the whole gives a very refreshing feeling.

All specialty stores across the country are decorated in this way.

It has to look tall, so that people will naturally feel that the products sold in this store are tall products.

Chen Wei came to the store today with Tang Yan.

"There are still too few products in the store, only mobile phones."

Tang Yan looked at the situation in the store with her eyes. She often visited the store in normal times.

But basically, Tang Yan wouldn't talk about communicating with the clerk.

Even if she saw that the clerk did something wrong, Tang Yan would not speak up.

Instead, I was thinking, did the clerk do something wrong, is there a problem with the whole system?

Now there are so many specialty stores under Hengtong Electronics, in order to unify the brand, they adopt a unified standard across the country.

If there is a problem in one store, it is obvious that there are other places.

Therefore, this matter is not a matter of talking to a clerk.

"Upad should be able to go public in March."

Upad will offer two versions of the tablet, a 7-inch screen and a 10-inch screen.

It is up to the consumer to choose.

There will also be some differences in configuration, but the functions that can be provided are basically the same.

Of course, a tablet with a 10-inch screen is more suitable for office work.

With a big screen, there's room for a virtual keyboard.

In this case, it is also convenient to type on the screen.

Typing on the virtual keyboard is certainly not so convenient, so there is also a matching physical keyboard.

Compared with notebooks, tablet computers are naturally more convenient.

There should be no problem with some simple tasks.

"Isn't it too late in time?"

Tang Yan shook her head: "Actually, the research and development of Upad has been going smoothly. It was not released before the fruit company, but because our R&D department wanted to make the product perfect."

The sales of the product can be related to the project bonus, so when the project team is conducting research and development, they will naturally try their best to make an excellent product.

Not to mention absolute perfection, but relative perfection must be achieved.

In this way, it becomes a little longer on the polishing of the product.

"In addition, regarding the collection of intelligence, we have also made serious mistakes."

In the past, there have been rumors that the fruit company is developing a new tablet product.

Hengtong Electronics has noticed this information.

And it was analyzed.

I think the new products of the fruit company will be released in June.

But I didn't expect that it would be released in January.

It's a little unprepared.

Tang Yan: "I think we can set up a dedicated business intelligence analysis department."

Chen Wei raised his eyebrows: "Is this necessary?"

Tang Yan nodded affirmatively: "Yes. This department not only collects business intelligence from other companies, but also collects and analyzes market news."

"A shopping mall is like a battlefield. If you don't know yourself and your enemy, how can you survive a hundred battles."

Chen Wei couldn't help laughing and said: "It seems that you have applied Sun Tzu's Art of War to commercial warfare!"

Tang Yan smiled and said nothing, shouldn't this kind of thing be normal?

For example, when there is a new leader at the orchestra pit, it is necessary to know his preferences.

Only in this way can we prescribe the right medicine.

Chen Wei pinched his chin, he was thinking about another matter at this moment.

He also wants to establish a research and development base in Rongcheng, which will gather most of the R&D personnel of Hengtong Group.

Putting the R&D personnel together can make it easier to communicate technically.

Video or telephone communication is actually not as fast as face-to-face communication.

The research and development of each technology represents that there are sufficiently large commercial interests behind it.

So how to ensure that the technology is not leaked has become a very important thing.

After leaving the UNI store, I went to the Redo store diagonally opposite.

Compared with the white and blue as the main color of the UNI store, the main color of Redo is red and yellow.

Red and yellow are not red and yellow in our traditional sense.

These two colors are warm colors, which make people feel very warm.

Among the people who come to Redo to buy machines, there are quite a few young people.

Redo has been on the market for some time, but there are still many people who come to buy the machine.

In terms of sales volume, UNI is not as good as Redo.

The mid-range market is the largest market.

Tang Yan said in a low voice: "Above Redo's products, we are going to launch mobile phones that cost more than 2000 yuan."

Although Redo belongs to low-end smartphones in terms of smartphone positioning, it actually belongs to mid-end smartphones in terms of price.

Low-end smartphones should be below [-] yuan.

In fact, it is not very realistic to want to lower the price of smartphones below [-] yuan.

Chen Wei pondered for a while, but he didn't object. Every brand has the intention of going up.

This point, there is nothing strange.

"What about mobile phones between one thousand and two thousand?"

Tang Yan smiled and said: "Of course it is still reserved. The price of UNI2 is all above 2000 yuan, so at the level of 2 yuan, we are short of products. I think it is very good to let Redo[-] plus take over."

Redo will release two mobile phones, Redo2 priced at less than 2000 yuan, and Redo2 plus priced at more than [-] yuan.

As for the price of Redo, it will gradually drop, and it is expected to drop to the early one thousand.

Chen Wei: "You have already thought about it!"

"Of course! If you don't take these things into consideration, how can you help Big Viagra make money!"

Chen Wei chuckled and said, "It's also helping you make money."

Tang Yan pursed her lips and smiled. As the head of the sales department of Hengtong Electronics, Tang Yan took the company's profits as dividends.

The exclusive stores of UNI and Redo are just beside the most famous streets in Chengdu.

Hengtong Electronics is directly rich and powerful, and bought two shops with an area of ​​more than [-] square meters here.

In addition to the stores here, there are also stores in other main urban areas of Rongcheng.

Shanghai has opened the most stores, with a total of six UNI stores.

The establishment of so many specialty stores is also to expand sales channels.

UNI and Redo sell well, not only because of advertisements, but also because of the large number of stores.

No sales channels, no matter how good the product is, it is useless.

(End of this chapter)