Rebirth started in 2004

Chapter 424 Technology is King

Tang Yan thought that Chen Wei was talking about the listing of Hengtong Technology!
After Hengtong Technology goes public, it is natural to give the market a good financial report.

Otherwise, how to boost the stock price to maintain a high market value?
Moreover, Tang Yan is also very clear about Chen Wei's next plan. After listing, Hengtong Technology will continue to raise funds.

If you want to raise funds, you must have a good annual report.

In the end, it has to fall on revenue.

And what does the revenue depend on?
Definitely a sale!

"Don't worry, in the domestic market, we have completed the layout. Our sales channels are from south to north, from east to west, all over the country. Even in the towns, you can see our sales stores."

The sales stores in the villages and towns were naturally not opened by Hengtong Technology itself.

It's about working with people.

Moreover, the sales stores in the townships are not the sole sales points of a certain brand of Hengtong Technology. Anyway, all the products of Hengtong Technology can be bought in this store.

Township stores have relatively high sales rebates, after all, their sales volume is really not that high.

You have to guarantee people's lives!
In fact, Hengtong Technology is generally like this, try to buy the store directly in the township as much as possible, and then directly decorate it.

Then find someone to act as an agent.

In this case, for Hengtong Technology, the upfront cost is much higher, but there is one advantage, that is, brand promotion.

Opening up stores is really important!

Internet brands sound pretty good, but they feel rather empty. In other words, Internet brands are inherently unable to become real first-line brands.

No way, everyone doesn't trust it at all.

Trust is not built in a day or two, it needs to be built in many places.

Hengtong Technology has opened its own sales stores all over the country, and everyone sees them without looking up, and the brand trust has been built up little by little.

"This year, we will focus on overseas sales. Especially the body drug market, we are quite optimistic about the body drug market."

The poisoning population is the second largest in the world, and it is likely to surpass us.

In fact, their actual population should have surpassed ours, but, with their statistical ability, there is no way to figure out how many people they have.

Whether a country is strong or not depends on its statistical ability.

"What about Africa?"

"As for the African market, we have also entered, but the sales volume is not very good. The main local market is too small."

Chen Wei raised his eyebrows, how could it be?

In people's minds, Africa is full of primitive tribes, which have nothing to do with modern civilization.

But in fact, some parts of Africa are doing quite well.

Smartphones and the like can also be used.

Chen Wei: "Localization, is there something to do?"

"Of course it was done."

"What I'm talking about is not just changing the system text to the local text, but also the local needs of some people. For example, people in Africa don't like to dance, and you don't have to have an accompaniment for dancing. Then, can our mobile phones use Can you turn the volume up louder?"

Make the speaker volume louder?
How does it feel like a copycat machine.

Speaking of which, in fact, why are counterfeit phones selling so well? Apart from being cheap, are they really useless?
It seems not!

Shanzhai also has bright spots.

Tang Yan said seriously: "I will send someone to Africa to do market research, and then ask the R&D department to develop mobile phones for the African market."

"To be honest, Hengtong Technology is now a big business. For us, although the African market is considered meat, it is just a mosquito's leg. In my heart, there is a kind of neglect?"

Tang Yan pursed her lips slightly. To be honest, it was really a little bit.

Africa has a large population, but the market is small!

At present, many domestic companies are still producing functional phones. The simple reason is that not everyone in this world can afford smart phones.

Many mobile phones are produced and exported.

"The African market is quite promising. If you earn more than 2 billion a year, there shouldn't be any major problems."

Chen Wei didn't know how much money he could make, but he should be able to.

Moreover, sometimes, you can't just look at the present, you have to look at the future.

"Then I'll try to make some upfront investment."

Yang Hongmei: "What about the North American market and the European market? I found that Hengtong Technology has not invested much in these two markets."

"The promotion in the European market is mainly about football. As for other things, there is not much investment. As for the North American market, there is a certain amount of advertising investment, but not much."

Now Hengtong Technology is making a global market layout.

The global market is so big, so there is a problem. The strength of Hengtong Technology is not enough to completely attack the city in all markets. It must have a focus.

Chen Wei: "The North American and European markets have always been the markets with the strongest consumption power in the world. All the companies in the world have gathered to enter these two markets. As long as they succeed in these two markets, the brand influence The power will increase dramatically."

North America and Europe are places where developed countries are concentrated in the world, with extremely developed economies, high per capita GDP, and strong consumption power of the people.

These two markets, on a global scale, have played the role of a weather vane.

Just like in the domestic market, as long as it has a foothold in the four major first-tier cities, the brand will have a foothold.

You can start to quickly deploy the national market.

"However, although the two markets are good, they are too competitive. No matter how much we invest in these two markets, can we guarantee to beat other competitors?"

Yang Hongmei and Tang Yan looked at each other, then sneered.

"We, Director Wei, whose heart is higher than the sky, sometimes fear competition!"

Chen Wei couldn't help rolling his eyes: "Afraid of competition? Hengtong Technology has invested so much money in research and development, and applied for more than 4000 patented technologies a year. This is where we have the confidence to compete. We don't invest too much in the North American and European markets. , is a strategic choice for the global layout.”

In 2011, Hengtong Technology applied for a total of 4781 patents, including 3910 technical patents.

The number of patent applications ranks No.1 in the country.

Hengtong Technology still maintains this rapid development in technology.

Now Hengtong Technology has more than 20,000 R&D personnel, which is undoubtedly quite large.

Last year, Hengtong Technology's investment in research and development remained at 90 billion.

It can be said that Hengtong Technology is developing this area, and it is not an exaggeration to describe it as crazy.

A normal company would certainly not do this.

Also because of Chen Wei.

Chen Wei is well aware of the truth that technology is king.

Companies with technology can be popular and hot, and companies without technology will be eliminated.

This elimination is not only market-based, but also artificially guided quickly.

(End of this chapter)