Rebuild 2005

The company has initially planned two series of processor products:
"A" series, the first in the sky, the flagship series of products, used to benchmark the Snapdragon 8 series and Hisilicon Kirin 9 series;
The "Gui" series, the end of the sky, is the future mid-range series of products, used to benchmark the Snapdragon 6 series and the Kirin 7 series.

2013 happens to be the "Year of Guisi" again, so it is very appropriate to use "Gui 1" to name Taibai Semiconductor's first self-developed processor.

It is the beginning and the cornerstone.

In the future, the Series A processor will be powerful enough to create a "high-end" series based on it, following the example of the HiSilicon Kirin's 8 series.

The surface parameters of Taibai 1 are very good-looking. It has a quad-core CPU with a main frequency of up to 1.5GHz. It is manufactured using TSMC’s 28nm HPL process. This is an advanced process second only to HPM.

In terms of process technology, it is better than the 600nm LP process used by the Snapdragon 28, and of course it is more expensive.

As a result, the initial cost of Taibai Gui 1 is not cheap, and it is impossible to directly mount it on low-end products, otherwise, not to mention profits, it may not even be able to keep the cost.

Taibaigui 1 integrates CPU and GPU, and integrates no baseband processor, but the negotiation with MediaTek has ended, and the baseband can be directly integrated in the future to save mobile phone space.

Now that the tape-out is successful, it is a situation that was not even considered in the plan, but it does not affect the follow-up arrangements at all, because it can be directly mounted on the upcoming wine 3 released in the autumn, and there is still time to polish and tune it.

After the tape-out was successful, preparations for the integrated baseband version also began. At the same time, the product department quickly began to use the processor brought over for computer testing.

The tape-out went so smoothly, so smoothly that there was almost no such plan before, but fortunately, it did not affect the planning. It was originally planned that if the processor was successfully developed, a "Taibai version" of Jiangjin 3 could be made.

Now the engineering machine that will enter the wine 3 is already being tested, and it just happened to be directly inserted into the Taibai Gui 1 for testing.

Wei Qingfan attached great importance to this matter. After hearing the news, he immediately took Jiang Qinghuai to the BYD OEM factory in Shenzhen, regardless of his wife and children, and got the ancient poetry mobile phone with "self-developed core" immediately. .

Frankly speaking, the experience was not good.

Jiangjinjiu 3 itself is being tested, and it is an early version. The brand new Luoshen system 6.0 is also not stable. It is equipped with a Qualcomm 800 processor. , Abnormal power consumption, all the situations that can be encountered have been encountered.

However, during the test of the engineering machine, this is expected. At least there is no compatibility problem, just polish it slowly.

"This fingerprint recognition is quite easy to use..."

Jiang Qinghuai was not good enough, so he couldn't get the early engineering machine. After returning to the hotel, he took Wei Qingfan's machine for trial use, and then raised the phone in amazement, and showed it to Wei Qingfan: "Look! Look! "

Her expression seemed a little surprised. Wei Qingfan sat up and watched, and saw that she was opening the theme store, but it was stuck, and it was prompted that "the application is not responding".

Moreover, there is also a problem with this "application not responding" prompt. It should have been a rounded rectangle, but it turned into a horizontal trapezoid.

"This is the first time I have encountered such a problem!"

Jiang Qinghuai didn't know whether it was gloating or feeling strange, he picked up his mobile phone to take a picture as a souvenir, "I'll send it to Miaomiao."

"do not."

Wei Qingfan laughed and said, "It's a violation of the rules for you to leak company secrets, just describe it to her later."

"嘁~"

Jiang Qinghuai rolled his eyes, "You are afraid that I will leak it to you, so you won't be surprised when you give her the engineering machine later."

"Secretary Jiang is really understanding~"

Wei Qingfan kissed her on the cheek, and without waiting for her to speak, he said with a low smile, "Boss Wei is also good at understanding people's clothes... Let me show you..."

"I... I'll bite you to death!"

"Okay, you said it yourself, if you don't kill me, I'm a puppy..."

The two of them hadn't returned back in Shenzhen. The next morning, on July 7th, "The Story Behind" was officially launched in major bookstores, and an online shopping channel was opened. The official Weibo and the Luoshen community also posted a top news, To promote my first book.

"Wanwan, are you going?"

It was Saturday, after breakfast in the morning, Li Miaoyu called Li Wanyi, "Let mom look after the baby first, let's go shopping, you haven't gone shopping for almost a year."

Li Wanyi's body has basically recovered, but she has to take care of the children every day, and she also devotes some free time to work.

"It seems to be really..."

Li Wanyi thought about it, it had been half a year since she went shopping last time, but she wanted to think about the company affairs again, so she was a little hesitant.

"Let's go shopping."

Wang Shuhua persuaded with a smile, "Qingqing is not here, call Wanyun, Qingchan, and Qinghuan, and go shopping together to relax, work is endless."

"Okay, I'll listen to my mother."

Li Wanyi didn't struggle anymore, and agreed with a smile.

None of them asked Wang Shuhua to go with them, because although there were confinement sisters and nanny at home, they all took care to ensure that their own family members would look after the child. My family watched.

"Then I'll change clothes."

"I'll go as well."

Both of them went to change clothes. Li Wanyi's figure had basically recovered, and she changed into an elegant purple skirt with a white short-sleeved shirt on her upper body. It felt a little familiar, simple and intellectual, and complemented her tall and graceful figure. Beautiful and charming, but also exudes a powerful aura that makes people daunting.

Li Miaoyu wore a newly bought pink and white long dress, changed clothes, met in the living room, looked at each other, she trotted over and hugged Li Wanyi's arm, and smiled at Wang Shuhua: "Look, Mom, are we okay?" nice?"

"Good-looking, good-looking."

Wang Shuhua said with a smile all over her face, she really felt that way, her son might be a bit of a jerk, but his vision and beauty are indeed first-class, and the girls are all outstanding beauties, then she was a little worried, and said: "Why don't you let the driver send you You go?"

"No, let's go by car."

Li Miaoyu said with a smile, "Let's drive a sports car, shall we? Let Sister Chan drive a car too."

"also."

Li Wanyi didn't object, but she was still a little worried, she went back to the room to look at the baby, saw that he was still sleeping, and then went downstairs with Li Miaoyu.

The two first called to call someone, and then set off with Li Miaoyu's Ou Lu, Li Wanyun didn't dare to let them come to school, and still went outside to wait.

She was wearing a pure white cotton dress, she looked calm and delicate, she waited quietly by the side of the road, and only waved lightly when she saw Li Miaoyu's white Continental coming.

"How do you drive this car?"

Because it is a double door, people sitting in the back row have to pass the front row, Li Wanyi drove, Li Miaoyu got up to get out of the way, and then sat in the back with Li Wanyun, humming: "I'm so kind, I'll sit with you in the back."

Li Wanyun smiled and said, "If you don't drive this car, you'll be fine?"

"It's so expensive, thank you if you don't open it."

The place where the three of them made an appointment was Sanlitun. They wanted to see the Gushi flagship store here. It just opened a week ago. Except for Jiang Qinghuai who accompanied Wei Qingfan there for work reasons, none of them had visited yet.

The three of them came to the place and parked the car inside the shopping mall. Wei Qingchan and Wei Qinghuan hadn't arrived yet.
——After getting married, Wei Qingchan finally plucked up the courage to drive on the road, because she drove too slowly. Fortunately, she had already replaced the Mercedes-Benz gifted by her younger brother and younger siblings. The chances of being scolded would be somewhat less because of the luxury cars.

The reason is that if you drive a more expensive car, other vehicles on the road will be a little more scrupulous, lest your wife be scolded or hit.

"Hey, Qinghuan, where have you been?"

After getting off the car, Li Miaoyu called Wei Qinghuan, "We've arrived."

"We're here..."

Wei Qinghuan looked at the navigation over there, "We are on the third ring road, and there are still twelve minutes to arrive... Oh, this is the time on the navigation, my sister probably doubles it."

"Then you go."

Wei Qingchan's angry voice came from beside him, "Don't you also have a driver's license?"

Wei Qinghuan said: "Hey hey, don't drive, why should I drive myself when I have a driver."

Li Wanyun moved to the side of the phone and said, "Then let's go to the store first."

Li Wanyi said: "When you arrive, park your car here, and then go find us in the store."

"it is good."

Hanging up the phone, the three walked out of the shopping mall deliberately, and found the flagship store of Gushi Mobile from the outside. There were two floors above and below, and there were five or six storefronts of normal stores. There were no other decorations. The word "poetry" logo.

This style is obviously an imitation of Apple, but the effect is very good. The simple and exquisite style has a sense of high-end technology at first glance.

"It looks quite high-end..."

Li Miaoyu muttered softly, took out her Dianniao and took two photos, and when she reached the door, she took another photo of Li Wanyi and Li Wanyun, and then the three of them took a selfie together.

Through the glass wall, you can see the situation inside the store. There are not many people, at least not crowded, but there are not many people. There is a flow of people at the door and on the street. Seeing three such beautiful beauties taking pictures at the entrance of the ancient poetry experience store, they turned their heads one after another. It seems.

Some people also noticed Li Miaoyu's phone, or noticed the dual cameras, probably thought it was strange, and took a second look.

"We're adding brand image to him like this, right?"

After taking the photo, Li Miaoyu said happily, "This is called Pengpi Shenghui."

"I think it is."

Li Wanyun also laughed, "I went to the Apple store next to it once before, and it has more people than here."

"It's an apple after all."

Li Wanyi didn't find it strange, she was already satisfied with the constant flow of people in the store, and said, "Go in and have a look."

"Ah."

The store is very spacious, and the decoration, tables, and product placement all have an "Apple style"-Apple's high-end image, the gap with other mobile phone brands, the gap in the experience store can be said to be greater than the gap in the product.

Because no one is willing to learn, it's too expensive.

Huawei is learning, but it has also learned something different.

The high-end image of the Apple store is multi-faceted. For example, almost all of them are perfectly in line with the surrounding environment and can highlight the high-end architectural design. Among them, there are two different levels of experience stores embedded in single buildings and ancient buildings.

The former, such as the Istanbul store, the Fifth Avenue store in New York, and the Shanghai store;

The latter include London store, Paris store, Florence store, New York Central Station store, and Beijing Wangfujing store.

These designs alone are sky-high prices.

In addition, the layout of Apple stores around the world is almost the same, and even the designs of these tables and display racks have applied for patents.

There are standards and requirements for the decoration details in the store, air conditioning, lighting - even the light that walks across the table, and the light when bending over to pick up the mobile phone.

Also, the cheapest items in Apple's direct-sale stores are products such as imac, iPhone, and ipad, and tables are more expensive than them.

Aside from these places where money is spent, the fact that "the clerks in the experience store have no sales tasks" is also enough to throw away all the experience store services of the same industry.

Even for Huawei's plus store, the decoration and area have improved, but once there is a sales task, the feeling is completely different.

In order to create a high-end store, Wei Qingfan really worked hard and spent a lot of money. The investment in rent and decoration of the world's first flagship store exceeded 4000 million!
Moreover, the clerk also has no sales task, and is really spending money on marketing.

The effect is also obvious. Less than a week after the store opened, there was a wave of enthusiasm on the Internet, and many fans even came across cities to check in.

It can't sell even a single mobile phone, and it can always add points to the brand image of Gushi Mobile if it is stuck here.

Of course, behind every penny is money, and a lot of banknotes are burned out.

If it weren't for the fact that mobile phone sales have been rising steadily in the past two years, far exceeding expectations, Wei Qingfan would never be willing to lose money like this.