Rebuild 2005

The first-day sales of Niaosongjian 3 totaled 130 million units, a decrease of more than 30 units compared to Jiangjinjiu, which was lower than the company's internal expectations, but the reasons were quickly analyzed:
Will enter the wine 3 to steal a lot of sales.

After the release of Niaosongjian 3, the sales of the 3 series mobile phones that have been reduced in price have skyrocketed, especially in the online market, which has resulted in much less online sales of Niaosongjian 3 than expected.

But there is also good news. Among the first-day sales of Niaotingjian 3, the Collector's Edition accounted for a very high proportion, reaching 41%!

This is something that ancient poetry mobile phones have never appeared in the past, because the previous collection version usually accounted for between 20% and 25%. After the Guisi version appeared, the proportion of the collection version was further reduced.

In other words, this portrait lens is very attractive to Niaosingjian users, and it also shows that the positioning of the "image flagship" is further clarified.

However, after the first sale, the proportion of the Niaosongjian 3 Collector’s Edition dropped rapidly, but it still maintained a share of more than 30%, and the shipment ratio of the standard version was basically 1:2, which was already higher than expected. up.

The first sale of the Guisi version will be at the end of the month, because at the beginning of next month, that is, on April 4, there will be the press conference of Linjiang Xian, and two days later, on April 2, the Cold Food Festival, will be the press conference of Sauvignon Blanc 4.

Wei Qingfan did not need to host these two press conferences, but the manuscripts of the press conferences still had to be handed over to him for final review.

Relatively speaking, Li Miaoyu is busier than him on these two products. She has just released the evaluation video of the standard version and the Guisi version of Niaosingjian 3, and she will soon shoot the experience videos of Sauvignon Blanc and Linjiang Xian.

There are two types of Sauvignon Blanc, both of which use Gui-1 processors, but there are three types of Linjiangxian, plus two ancient word tablets, Miaomiao’s work pressure is very high.

"Here it is!"

After the press conference, Li Miaoyu's evaluation was not over yet, so when the weather was fine on the weekend, Wei Qingfan took them on vacation together, and naturally became her evaluation tool, and was arranged to follow her behind to take pictures of her.

It is already April, and the weather is a little warmer. She is wearing black slacks, a white base layer, and a white and blue color-block coat. She looks fresh and delicate. The graceful pose for taking pictures indicates that the tool man is ready to work.

"Wait!"

Wei Qingfan held a shelf in his hand, holding four mobile phones, namely the collection version of Sauvignon Blanc, the standard version, and the collection version and Guisi version of Linjiangxian. He tried his best to hold it steady, and then took pictures of her one by one.

"Hey hey hey..."

There was a snickering sound from the side, Wei Qingfan glanced over and saw that Jiang Qinghuai and Li Wanyun, who were also in casual spring clothes, were holding up their mobile phones to take pictures of themselves taking pictures of Li Miaoyu, while still snickering.

"Keep going."

Jiang Qinghuai waved his hands with a smile, signaling him to work hard.

Li Wanyun also smiled and said: "Brother-in-law, come on~"

"Oh, don't worry about them."

Li Miaoyu rolled her eyes and said to Wei Qingfan, "We are here to work, don't be disturbed by them."

"Mom, look here~"

Not far away, Wang Shuhua was holding her grandson and was sitting under a gazebo. Li Wanyi was taking pictures of them with her mobile phone, while shouting "Three, two, one... OK!"

Wang Shuhua got up, and shouted with a smile: "Wanyun, come and take a picture of your sister."

"Hey."

Li Wanyun agreed and walked over quickly.

Jiang Qinghuai walked up to Wei Qingfan, watched him finish taking photos with four mobile phones one by one, and said with a smile, "Give it to me, you go and take care of Senior Sister."

"go Go."

Li Miaoyu also waved at him, "Otherwise, Wanwan won't give me food when I go back, I don't want to go hungry."

Wei Qingfan handed the mobile phone to Jiang Qinghuai, and said with a smile, "It's good to be hungry for two meals, and lose weight."

"Why, do you dislike me for being fat?"

Li Miao glared at him in a bulging tone, then stretched out a finger, "I've only gained a catty, and I'm sorry for the amount of meat I eat every day. You still despise me?"

Wei Qingfan turned around and said, "When did I ever dislike me? Didn't you just call me out?"

"Do you dare to say that I'm 'screaming'?"

Li Miao walked over angrily, and slapped him on the buttocks. After that, she calmed down and looked for a place to take pictures again.

Wei Qingfan came over and accompanied Li Wanyi to take pictures with his son, and then with his mother, and then said with a smile: "Take Dad to the side, then our family will be complete."

Li Wanyi couldn't help laughing and said angrily: "What is 'this part of the home'? If you can't speak, don't say it."

"Brother-in-law means that sister, your family is complete."

Li Wanyun explained to her brother-in-law very considerately, "For his own integrity, Miaomiao and Qingqing must be added."

"Okay, okay, it's outside."

Wang Shuhua saw that they were all open-mouthed, she gave a slight annoyance, and picked up her grandson, Wei Qingfan said: "Let me hug her."

The little guy already weighed twenty pounds, chubby, and heavy to hold. Wei Qingfan was afraid that his mother would be tired, so he carried his son for a walk for a while. The little guy also liked being hugged by his father, probably because his muscles were stronger. Strong, not as soft as Mom's, and can ride on Dad's shoulders.

But he was too young, Wei Qingfan didn't dare to let go even if he was riding on his neck, so he was often just let him experience it before hugging him down.

After playing for a while, when it was almost noon, the family came to the restaurant and sat down in a semi-open compartment by the window and by the water.

Wei Qingfan and Li Wanyi took care of their son, Jiang Qinghuai accompanied Wang Shuhua to order food, and Li Wanyun accompanied Li Miaoyu to look at the photos just taken.

"Wow, so many people have sent you private messages again?"

Li Miaoyu was probably posting on Weibo, when Li Wanyun saw her private message interface, she was a little surprised and said, "I'm so envious, I'm going to review it too."

Li Miaoyu smiled and said, "Okay, I can teach you."

"Forget it, I'll just talk."

Li Wanyun was not interested, so I read private messages with her for a while, and then saw many people asking how to choose between Chang Xiangsi and Linjiang Xian, so she couldn't help asking curiously: "I also want to know, Linjiang Xian and Chang Xiangsi's What is the difference?"

"Then you're asking the right person."

Li Miaoyu came to her senses and explained to her seriously, "It took me a long time to find out that although the prices of these two series are similar, the target groups are completely different, and all the knife techniques are aimed at the target users. of."

"But I see that everyone said that this year's Linjiang Fairy Collector's Edition is more worth buying than Sauvignon Blanc?"

Although Li Wanyun is not interested in digital, she is interested in her brother-in-law's career. When she is bored, she always searches the Internet for content related to ancient poetry, and sometimes she directly searches for comments on Wei Qingfan. Just go to maintain it, as if it has the demeanor of a "network defender".

"This is what the user group of Linjiangxian said. The target users of Sauvignon Blanc rarely express their opinions online."

Li Miaoyu said in a tone of "I've seen it through", "Think about it, people who point out the world on the Internet all day must be digital enthusiasts. The more these people praise Jiang Xian, the more they scold Sauvignon Blanc. The more it shows that the strategy of the ancient poetry company is successful, the knife skills are very accurate, so that these target users like Linjiangxian very much, and they may be full of IQ superiority when they buy it."

This is the truth, the knife technique is the truth, and the differentiation for different users is also the truth. After the press conference of Sauvignon Blanc 3 the day before yesterday, there was a lot of criticism on the Internet.

There are three versions of this generation of Linjiang Xian 3. The Guisi version was sold in 1999, the standard version with only a processor difference from the Guisi version was sold at 2299, and the Collector’s Edition was sold at 2799.

Both the standard edition and the collector's edition are 300 yuan higher than the previous generation.

The price increase will naturally be scolded, but after the Sauvignon Blanc press conference, everyone found that the two versions of Sauvignon Blanc 3 are actually equipped with Taibaigui 1 processor, and the Collector’s Edition is sold at 3 like Linjiangxian 2799!

The same price, the same fingerprint recognition, but one processor is the latest Snapdragon 801, and the other is the self-developed Taibaigui 1, so naturally, Sauvignon Blanc 3 has become an IQ identification machine in the online digital circle .

"Is not it?"

Li Wanyun blinked, she is not interested in digital itself, but she is still very interested in the products made by her brother-in-law, and often reads reviews on the Internet.

Including the evaluation of the brother-in-law himself, those who praise him will follow him, and those who scold him will scold him.

"Of course not!"

Li Miaoyu explained, "The two products target different users, look!"

She turned on the phone and found out the contents of her memo, "Look, the collector's editions of Linjiangxian and Sauvignon Blanc both have 5.23-inch 1080 resolution screens, both have fingerprint recognition, and the price is 2799, right? "

"Ah."

"Then you saw the advantage of Linjiangxian, which is the processor, the Snapdragon 801... is it gone?"

"Um……"

Li Wanyun tilted her head and thought for a while, "It seems so, Linjiang Xian's advantage is the processor."

"Look at Sauvignon Blanc again."

Li Miaoyu motioned her to look at the notes she had made, "The rear has dual cameras, and now many people already know that Gushi mobile phones have dual cameras, and it is very expensive Gushi mobile phones that have dual cameras, is it recognizable?
"Although Changdian's sub-camera is only a depth-of-field camera, the main camera is better than Xiandian. Although both are 1200 million pixels, Changdian has the custom IMX188 sensor that follows Jiangjiangjiu and Niaosingjian. Xiandian Dian no...

"Also, Changdian has a portrait mode, and the front is also 1200 million pixels, Xiandian is gone, even fast charging, Changdian has 10w, Xiandian only has 5w normal charging... "

Li Miao's words are like a few treasures, analyzing one by one, and then making a class summary, "If you want fingerprint recognition, you have to add money, at least about 2700, that is, Guijiu, Guiniao, or Xiandian, Changdian.

“On this basis, if you want a Snapdragon processor, you don’t have fast charging and taking pictures. If you want taking pictures and fast charging, you don’t have a Snapdragon processor. Standard Edition."

Li Miaoyu took a sip of water, "In short, the positioning of the current Linjiangxian series has not changed at all, it just sells flagship processors! But compared with other mobile phones, it has the ecology of the Luoshen system and fingerprint recognition..."

"Why do you look like a teacher?"

Li Wanyun slapped her lightly, but she was very cooperative, and asked again: "Then the price of the standard version of Linjiang Fairy has increased, how can we fight with Xiaomi 4 and Meizu MX4?"

"They won't release it until July or August at least. At that time, Linjiangxian will be sold for half a year, and the price can be reduced, and there is also the Guisi version, which is cheaper."

"It seems reasonable."

Li Wanyun turned her head and asked Wei Qingfan, "Brother-in-law, is Miaomiao right?"

"Correct!"

Wei Qingfan nodded, then stretched out his head again, "Why isn't the food served yet?"

"Come on~"

Jiang Qinghuai pursed his lips to the waiter who came over, Li Miaoyu put down his phone, picked up his chopsticks, and put on a posture ready to go into battle at any time, but he still didn't forget to finish his sentence: "Besides, the prices of components in the mobile phone industry have been dropping all the time. Yes, the Linjiang Immortal will be at a disadvantage if it is released first, so it is time to increase the price."

"You are typically speaking from the perspective of a manufacturer, and your butt is crooked."

Li Wanyi lifted her son who was about to climb up again, and at the same time said funnyly, "The biggest reason for the price increase is that even if the price is increased now, it can be sold, and some people will buy it, otherwise it will be released at this time two years ago. Why don't you dare to raise the price?"

"In more colloquial terms,"

Jiang Qinghuai added with a smile, "The leek field is ripe and ready to be harvested."