Rebuild 2005

Chapter 589 [589] The body is capital
Wei Qingfan is very familiar with the so-called "Mi's marketing". As a reluctant industry insider, he actually admires it because it is really effective.

The marketing of Apple and Xiaomi can be regarded as two extremes.

Apple's product upgrades every year, and even changes in the industry, many consumers may buy mobile phones and then use them until they are obsolete, without knowing it.

The first generation of iPhone cameras used CMOS sensors, and since then CMOS sensors have become the standard configuration of smartphones;

iPhone4 uses back-illuminated CMOS, which has since become the industry standard;
iPhone5S adopts 64-bit architecture and coprocessor, which has since become the industry standard configuration;

iPhone6S adopts the NVMe flash memory protocol, and Android flagship phones after 5 years adopt the latest UFS3.1 protocol, such as Xiaomi 10, Huawei mate40, and Samsung S20, so that Apple can play back and forth, and non-flagship phones may not be able to use it superior;

The iPhone 6S uses an X-axis linear motor, which has gradually become the standard configuration of flagship phones. There are exceptions. For example, the standard version of the Huawei Mta2022 in 50 still uses the Z-axis, and the Pro version only has an X-axis linear motor;
iPhone7 adopts global color management technology, which has been the first and only in the world since then. It was not until 2021 that Huawei P50 series has global color management, which can realize the same color on multiple screens, and it became the second, and there is no third;
……

Therefore, for a long period of time, consumers are often bad-mouthing and looking down on Apple, while manufacturers hang on to Apple at the press conference, and sneak off to see what Apple has updated this year and what they can copy after they get off the stage.

Not into mainstream cottages, such as the "famous" "Guguo" mobile phone, which has not yet been released at this time;

For example, most of the Android manufacturers in the early days were mainly represented by Mi 8;
Central strategy, such as Samsung and Huawei in the early days, and MOV in the later period;

Shangce research, such as Samsung and Huawei;
Until the breaking point of Wei Qingfan's memory, Apple is still the most important weather vane in the entire industry.

Apple's marketing is always centered on the brand, and the concept of "Apple is the best" is implanted in people's hearts.

You don't need to know what technology I have used, you don't need to understand these, you just need to know and believe that "iPhone is the best mobile phone in the industry", and then pay for it.

Over time, there has been a situation like "using an Android phone, getting stuck on WeChat and scolding 'the phone is rubbish', using an iPhone, getting stuck on WeChat and calling 'WeChat is rubbish'".

The same marketing, put on Xiaomi, is "I used back-illuminated CMOS this year, XX didn't have it, I'm awesome" "I used Qualcomm's 64-bit processor this year, XX didn't, I'm awesome" "I This year I used an X-axis linear motor, but XX didn’t, I’m so awesome.”

Huawei's marketing is between the two. It still promotes specific technologies, but it will become more specific promotional points, such as P20's image ranking, P30's moon shooting, which are also textbook-level marketing; of course, there are more outrageous ones, such as Kunlun Glass, satellite news.

To some extent, the "elegance" of marketing is directly proportional to the core technical capabilities. In the early days, Huawei's marketing was also exhaustive. Compared with Xiaomi, it just didn't touch vulgarity.

In short, for the sake of publicity, several HMOV companies have been suspected of "scamming".

Relatively speaking, the Meizu in the small and beautiful period is much more elegant, but it is also outrageous, such as always entangled in such things as "polishing the feel", not to mention ordinary consumers, many Meizu friends are also "too many slots and no mouths".

It can only be said that there is really no other selling point.

Wei Qingfan has already done a good job of psychological construction, and even prepared for being teased and disgusted by Xiaomi in the future, but for the matter of Xiaomi's mobile phone, he did not treat it as an opponent with great fanfare within the company ,response.

However, he still underestimated Xiaomi's marketing capabilities.

Since Xiaomi announced the news of the development conference, there have been various remarks about "Xiaomi mobile phone hanging ancient words mobile phone" and began to appear on the Internet.

This simply made Wei Qingfan baffled, you guys haven't held a press conference yet, marketing and wool!

But he soon understood.

Xiaomi's way is different from ancient poetry!
Xiaomi's manufacturing of mobile phones can be divided into three steps: miui accumulating popularity, press conferences, and manufacturing mobile phones.

Among them, the market response after the press conference is the top priority!
Because this determines the valuation of Xiaomi, determines the scale of financing that Xiaomi can get, and determines whether Xiaomi is really going to make a mobile phone.

The appearance of the ancient word mobile phone had already blocked the road of Xiaomi, and Lei Jun and others were also desperate for a while, but soon learned that Wei Qingfan had rejected the cooperation intention of many parties.

Starting marketing in advance is probably because you are negotiating financing, want to win more fame, or use this method to gain more marketing time.

——Before this, with Lei Jun’s connections and reputation, Xiaomi has already obtained two rounds of financing.

Among the voices on the Internet, there must be trolls, but there are indeed many fans of Guci mobile phones. Wei Qingfan even saw several familiar IDs.

These people didn't follow and shouted "Xiaomi mobile phone hangs Guci mobile phone", but urged Guci mobile phone to release the second generation as soon as possible. After all, Meizu's M9, which has been delayed for so long, is already on sale.

It's been a year now, so it's time for Guci Phone 2 to come, right?
Or, even a little news in advance is fine!

Later, even the marketing side couldn't sit still, and started looking for Wei Qingfan, asking if he wanted to release some news.

Wei Qingfan replied, "Maintain strategic focus."

Compared with the face-to-face marketing tactics of later generations, where is this?

Drizzle doesn't even count.

Relying on his memory, coupled with news from the supply chain, Wei Qingfan was basically able to determine the specifications of Xiaomi mobile phones at this time.

4英寸854*480分辨率屏幕、高通MSM6260双核处理器、1G运行内存、4G机身储存、800万像素后置摄像头……

These are roughly the same as in his memory, and the main parameters of the Guci Phone 2 are also similar. The biggest difference should be the screen, because the Guci Phone 2 has increased to 4.3 inches;

For Wei Qingfan, the biggest suspense is the price. He guessed two, namely 1799 and 1888. According to the current assessment, the latter should be more likely.

Because in the case of 1799, with Xiaomi's current bargaining power, even if it went all out and signed a gambling agreement like Wei Qingfan did last year, there would be no profit.

What's more, Wei Qingfan didn't think Lei Jun would do this.

Lei Jun was very courageous in founding Xiaomi, but he was really not so open-minded. Even if Xiaomi went bankrupt, he was still a billionaire.

How could this kind of boss who has been in the industry for many years trap himself like Luo Yonghao?
In the previous life, Xiaomi Company was a pioneer, but Lei Jun did not do so. In this life, there are ancient poems pioneering, but they also ate most of the cake, and Lei Jun would not sign.

Without Mr. Lei's personal endorsement, Xiaomi could not bargain in this way.

What's more, Guci mobile phone 2 and Xiaomi mobile phone 1 have many parts that are the same, so no matter from any point of view, suppliers will give priority to supplying Guci mobile phones with sales of tens of millions, even if the unit price for Guci is lower .

This is the advantage and voice of the "big factory".

——If Huang Zhang can know the ins and outs, he will be very relieved, because he will be bullied by Lei Jun like this in later generations...

Of course, he will definitely continue to be bullied like this in this life, and there will be one more person bullying him like this.

"Do you have a companion?"

After getting off work in the evening, Wei Qingfan was a little surprised to hear the news about the Xiaomi mobile phone from Li Miaoyu. She blinked her eyes and said with anticipation and excitement: "I heard from Ji Guang that someone has learned from you and is preparing to develop a press conference." gone."

"Are you well-informed?"

Wei Qingfan smiled, sighed with some emotion, and said, "It's okay, don't worry, this is not the first one, there will be more in the future."

"I'm not worried."

Li Miaoyu rolled her eyes, "I was thinking, in this case, have you already started to become an idol?"

She paused, and added: "Someone started to imitate you, and I heard that some kind of company is quite powerful..."

Li Wanyi next to her flipped the pork belly with tongs and asked, "Xiaomi?"

"Seems to be……"

Li Miaoyu blinked, then said in surprise, "You know that too?"

"I just saw it online today."

The three of them were eating a self-service barbecue. Li Wanyi checked the color, then fried a plate of golden pork belly and bacon, and said in a casual tone: "It seems that there will be a press conference tomorrow, right?"

"Then I don't know...it's delicious!"

Li Miaoyu picked up a piece of pork belly, dipped it in his own sauce and ate it, muttered vaguely, then glanced at Wei Qingfan, showing a questioning expression.

"Ah."

Wei Qingfan nodded, buried his head in eating the meat, and praised: "Sister's roast is indeed delicious."

"fart!"

Li Wanyi said angrily, "You are all lazy and want me to work... It doesn't matter whoever copies this kind of assembly line work."

"Lady, I want a lady..."

Li Miaoyu reminded with a giggling smile, and said while eating, "I'll bake it later."

Wei Qingfan added: "Let you see the same assembly line works, there are still differences."

"Uh-huh!"

Not only was Li Miaoyu not angry, but she nodded vigorously in agreement and analyzed seriously: "The heat is different."

"Then practice slowly."

Li Wanyi snorted, not to be fooled. She also dipped a piece of bacon into her own sauce and carefully stuffed it into her mouth to chew, avoiding touching the lipstick. "Anyway, you like to eat this stuff, so you can practice often."

"As long as you are willing to eat, I don't care."

Li Miaoyu pursed her lips. She was taught very strictly since she was a child, and she had special training in eating manners, but after getting used to it, she was not as careful when eating as Li Wanyi.

Anyway, good-looking, either elegant or cute, all pleasing to the eye.

Wei Qingfan buried his head in his food and didn't speak, lest he be caught as a coolie.

He doesn't like to eat this kind of self-service barbecue. To be precise, he likes to eat and doesn't like to grill. Li Miaoyu likes it very much and doesn't mind doing it by himself. Instead, he has the enthusiasm to show off "Look, I can cook too". It's just that there is a talented chef like Li Wanyi, and the enthusiasm is greatly affected.

When neither of them seemed willing to do anything, the dog man naturally became a ready-made coolie.

When he was grilling meat alone and the two women were eagerly waiting to eat, he had a feeling of "predicting the future".

——He kept shouting for fitness, but he never took any action. He didn't know when he stopped running, and the sandbag seemed to be a decoration.

As the two of them tasted their essence, Wei Qingfan could not cope with some special periods, such as when the two of them were more active before and after menstrual period, but they already had a feeling of reluctance.

Because there is not much difference in the date between the two of them, and they are very regular. After one, it is before the other. Affected by physiological factors, they are more positive.

In another ten years, Wei Qingfan felt that the scene where he grilled meat hard, cooked one piece and was eaten, and the other one was still holding chopsticks and staring at it, will become a reality in another way.

The difference is that when the time comes, he will change from the person who always wants to eat meat to the meat they hold with their chopsticks.

Gotta exercise!exercise!

No matter from any point of view, Wei Qingfan wanted to avoid such a situation. In order to prevent them from being a knife and himself a fish, he secretly made up his mind.

Make sure to stick to it this time.

Regardless of family or career, the body is the capital of everything!

(End of this chapter)