Rebuild 2005

Chapter 601 [601] Every fight against

"What do you think?"

Wei Qingchan seemed to become even angrier when she heard Wei Qingfan's question, "If I hadn't come to deliver the documents to you, I wouldn't have known until now..."

"Let's talk later."

Wei Qingfan quickly stopped the elder sister's complaints, motioned her to enter the office, and said, "Get down to business first, I have to go to a meeting soon."

Wei Qingchan turned to look at Jiang Qinghuai, who pointed to his office.

Wei Qingchan rolled her eyes at her, then followed Wei Qingfan to his office first, closed the door and walked to his desk, and said in a low voice, "Are you out of your mind? You're not afraid of being..."

"stop!"

Wei Qingfan stretched out his hand to interrupt, and said emphatically, "First, this matter has nothing to do with me, I am the victim; second, this is the idea of ​​Li Wanyi and Li Miaoyu, if you have any questions, ask them , I can't figure out their brain circuits."

Wei Qingchan was startled, and asked suspiciously, "What do you mean?"

"The two of them pushed Jiang Qinghuai over."

Although he knew that Jiang Qinghuai couldn't hear it, Wei Qingfan lowered his voice just in case, "You can just ask the two of them about the specific logic."

Wei Qingchan had an unbelievable look on her face, and asked with a complicated expression: "The two of them are choosing a concubine for you?"

Wei Qingfan was almost choked to death by his own saliva, and said angrily, "You dare to think more than I do!"

As he spoke, he looked at the funding documents, confirmed that they were correct, and then took a pen to sign.

Wei Qingchan has not yet been able to accept the reality, and suspects that he is lying, but also knows that the probability is not high, because it can be exposed by just asking.

In this case, then Li Wanyi and Li Miaoyu's brains were trapped by the door, and they actually wanted Jiang Qinghuai to be their secretary?
Jiang Qinghuai also had his head caught by the door, otherwise why would he get involved?

"Okay, you can ask, I'm busy."

Wei Qingfan wanted to seize the time to see if there was any urgent matter to deal with, and when he saw that, he handed over the documents to his elder sister and prepared to go to the conference room.

Wei Qingchan gave his younger brother a sideways look, and went out angrily with the documents.

Passing by Jiang Qinghuai's general secretary's office, Jiang Qinghuai still had the door open, and was sitting inside sorting out the minutes of the meeting just now.

Wei Qingchan knew that since she was the secretary, she should also go to the meeting with Wei Qingfan, and she seemed to be busy, so she didn't settle accounts with her and walked over.

Jiang Qinghuai vaguely noticed the movement, and when he turned his head to look over, Wei Qingchan had already walked away, and then Wei Qingfan came to the door and said, "Let's go, go first."

"it is good."

Jiang Qinghuai put away his notebook and quickly got up, walked out of the office, Wei Qingfan asked, "What did Sister Ya say?"

"She said let me sit with you."

This is nonsense, but it is also a normal situation, and there is no universal rule on this matter, Wei Qingfan nodded and said: "There will be no special circumstances in the future, just follow this."

"Hmm~"

Jiang Qinghuai nodded, and followed him to the company's large conference room. On the way, he met a colleague saying hello, and looked at her. She also kept smiling and bowed slightly.

When we arrived at the meeting room, there were already people there. Wei Qingfan sat down in his seat, motioned Jiang Qinghuai to sit on his right, and said, "Sit down."

Jiang Qinghuai didn't speak. The seven or eight people who had already arrived in the meeting room watched and sat down by Wei Qingfan's right hand, took out a notebook and pen, and prepared to record the meeting.

It was almost time for the meeting. As soon as Wei Qingfan arrived, someone urged him, and soon people from other departments also came quickly.

Because it was to discuss matters related to publicity and distribution, none of the big bosses from the product department came. The main people in charge were Li Pingguang from the marketing department, Lin Ting from the marketing department, and Xu Shengyuan, the newly appointed president of Guci Mobile.

Lin Ting used to work under Li Pingguang, and the marketing department was separated from the marketing department, so Li Pingguang was the leader, Lin Ting was second, Guci Mobile was a sub-brand, and Xu Shengyuan himself had just been promoted, so he was second.

Seeing Jiang Qinghuai sitting on Wei Qingfan's right hand, they naturally understood that Lin Ting walked over and sat down next to her.

"My intern secretary is called Jiang Qinghuai. He was an intern in the software department before. Let's get to know each other."

Wei Qingfan first introduced Jiang Qinghuai, she probably got used to it a bit, stood up and bowed slightly, and said: "Please take care of me in the future."

She is tantamount to a "royal celebrity", and other people will naturally not offend her. Li Pingguang and the others were courteous, and Wei Qingfan didn't waste any more time, saying: "Let's start, let's make a publicity first."

Lin Ting got up, walked to the wall opposite Wei Qingfan, inserted the USB flash drive into the computer, and quickly opened a PPT, telling about the final draft plan for the Guci mobile phone, saying: "The poster is ready, and there are four slogans. There are three options, Mr. Wei rejected one before, and now there are three left;
"The first is 'better value than super value', which continues to emphasize cost performance; the second is 'powerful, go further', emphasizing performance; the third is 'full potential', emphasizing that this year's screen is bigger and also has brand value. consideration.

"Only these three for the time being, everyone can come up with better ones."

The poster has been finalized. The side photos of the mobile phone, the outermost one is the front facing outward, and the back is the black, white, yellow and blue four-color back shell, lined up, which looks clear and simple.

For the three slogans, three posters were made respectively.

Frankly speaking, Wei Qingfan didn't like the three promotional slogans, but considering the positioning of the Guci mobile phone, he couldn't think of a better one, so he brought it to the meeting for discussion.

Moreover, the opponents are even more rubbish, such as Xiaomi mobile phones, except for the first generation of "born for fever" which is more distinctive, it has become more and more rubbish since then, "art journey of a piece of steel plate", "seven years of exploring fantasy", "good-looking And can play"... neither high-end nor specific.

In comparison, Huawei's "Foreseeing the Future", "Gentleman Rulan" and "Master of Portrait Photography" are much better. Even the early "Jazz Life" and "Practice Words" are more stylish than Xiaomi.

Samsung's "extraordinary nature", "integration of mind", "10th generation, ahead of the times", are also not on the same level as Xiaomi.

And the iPhone's "redefining the mobile phone", "again, changing everything" and "more than just big", even if it is translated, the difference between superior and inferior can be seen at a glance.

The high-end of the brand requires not only product strength, but also the ability to "tell stories", which is the so-called shaping brand culture.

And brand culture is to rely on these invisible and intangible things to accumulate little by little.

Slogans and posters are undoubtedly "virtual" compared to the mobile phone itself, but this is something that consumers can get in touch with before buying a mobile phone, and the audience is far larger than that of mobile phone users.

And Xiaomi has always been very pragmatic in this regard, marketing, after-sales, accessories that are not advertised... all of this is the case.

Will ordinary consumers decide which mobile phone to buy because of the difference between the two slogans of "A Journey of Art from a Steel Plate" and "A Gentleman Like an Orchid"?
will not.

But the style of the brand is piled up like this.

Wei Qingfan remembers one thing very deeply. At the end of 2022, he went to the Xiaomi experience store to "investigate the enemy's situation". Frankly speaking, the mobile phone is very good, but the ecology is poor, and more importantly, when he asked about the nearest after-sales store, the clerk recommended The best is the city center 10 minutes away by subway.

——At that time, the brand had been shouting the slogan of entering the high-end market for several years, and it had also been competing with the iPhone for several years, but it turned out that the after-sales service had not even been rolled out!

This is not difficult to understand, because the experience store is helpful for selling mobile phones, and can also be sold directly, and after-sales... how many people look at the after-sales service before buying a mobile phone?

Money needs to be spent wisely, and for a pragmatic company, it is clear what the knife is.

As a comparison, at that time, Huawei, which was unable to sell mobile phones normally due to the cut-off of supply, had only less than 500 meters away from the nearest after-sales point.

So at that time, Huawei, whose mobile phone sales had already fallen into the dust, was still the first in terms of active mobile phone users in China, which is really not so difficult to understand.

For Wei Qingfan, who is moving forward with the advantage of rebirth, Xiaomi is his target, but it is also the biggest counterexample, which is more vigilant than Nokia, HTC, Meizu, and Smartisan.

Because the failure experiences of these companies are very clear, such as Nokia's arrogance, HTC's death, Meizu's family style, and Hammer's "too big steps to tear the egg"... Wei Qingfan is confident that he can avoid it. open.

And Xiaomi... Xiaomi was successful!

It has always been one of the largest mobile phone manufacturers in the world, has always had a large group of fans, and has always been among the top [-] companies in the world... Can such a company be called a failure?
He is absolutely unwilling to accept such success, unwilling to see ancient poetry finally become it.

However, from the perspective of the company, Xiaomi's decisions are actually very smart, understandable, and correct, but they are hard to achieve.

From Wei Qingfan's point of view, Xiaomi's fault is not that he is stupid, but that he is too smart, too shrewd in everything, unwilling to make less money, and unwilling to spend more money... just like some things in life. Smart people, smart is really smart.

People who achieve great things are often not that smart, at least in some respects they are not smart in the eyes of others.

It is too easy for ancient poems to become millet, just like Song Jiang in the Water Margin, the two Songs in history, this is human nature... Therefore, we must always whip corpses and be vigilant at all times, "every time it is against the law".

Therefore, last year, Guci mobile phones just started to sell well, and the company just got funds, so he began to sell after-sales under pressure;

Therefore, as soon as Gu Shici made a profit, he set up a laboratory and started spending money on research and development;
Therefore, he is willing to spend his time on less practical places such as posters and slogans.

The slogan of Guci Phone 2 was finally determined to be "great promise", because the most obvious difference between Guci Phone 2 and the current main competitor Xiaomi mobile phone is that Guci Phone 2 has a larger screen.

It also continues to pave the way for the Gushi mobile phone with a larger screen in the second half of the year.

After the slogan is determined, the next step is the promotion point, which is directly related to the draft of the press conference; followed by the address of the press conference.

There are three options, the first is the 798 Art Zone, and the other two are hotels. Wei Qingfan finally settled on the National Convention Center which is more cost-effective.

This aspect can be saved, consumers really don't care, and it is not a landmark building, so there is no difference.

Then comes the distribution strategy...

After the discussion, it was almost eleven o'clock after the meeting. Wei Qingfan returned to the office and asked Jiang Qinghuai to stay next door. He processed some emails by himself, and then had time to browse the comments on the Internet.

Then came the cloud service meeting. The participants were Tang Tingyue, Wang Qinggen, and the newly formed cloud service team. According to the current progress, it was confirmed that Luoshen 3.0 would join the cloud service.

However, it is relatively simple. It can only store contacts, text messages, and notes in the cloud, and there is a storage space limit.

It was a small meeting, but because one of the technical problems was discussed, Wei Qingfan checked the time, and simply left early, took Jiang Qinghuai, joined Li Pingguang, went to the appointment first, and confirmed with Huang Sheng the channel store of Guci Mobile 2 goods.

Two cars, five people, Jiang Qinghuai followed Wei Qingfan, sat in the passenger seat, and asked Wei to drive him to dinner.

Frankly speaking, this morning was novel, busy, and a little apprehensive for her, because she was always worried that she would not do well, but she felt light and relaxed in body and mind every second, and joyful emotions were always flowing in her body, even if she was being safe. The belt is tied to the seat, and there is also a feeling of being as light as a swallow, almost floating.

Since they met, this is the first time she has been with Wei Qingfan for such a long time...

She didn't think about what to do next, but felt that she could accept such a job, even if the salary was a little lower...Of course, it shouldn't be too low...

But he will not give low wages...

The weather was still cold, but the sun was shining brightly and warmly. Sitting in the car, she breathed the early spring air in Beijing, looked at the street scene that still had the bleak winter atmosphere, and felt that life was more beautiful than ever.

　There are only two chapters.

　　I seem to have signs of a fever, but fortunately I don't have a sore throat. I must have caught a cold. Adjust my schedule and return to the leader.

　　
　
(End of this chapter)