Rebuild 2005

Chapter 621 [621] Self-developed processor (book friend 20180125224442791 leader plus more)

"That's the way he is."

When Wei Qingfan came to the company, he soon heard about the morning episode from Jiang Qinghuai, and couldn't help laughing, "From the company's point of view, I hope to have more employees like this."

His arrangement for Feng Yongan is very experimental. On the one hand, Feng Yongan's temperament and ability are very suitable for research, on the other hand, he is easy to talk, and the two are familiar with each other. If he is used as an experiment, even if something goes wrong Nothing.

Feng Yongan is currently working under the name of Zizhan Lab, the main content is to optimize the bottom layer of the Android system. At the same time, as long as he is interested in all the projects of the company, he can learn about them.

In addition to the Zizhan Laboratory, he also wants to set up a Maji Research Institute with a deeper research level. Feng Yongan and other seedlings are all talents reserved for this research institute, but the conditions are not mature now, and the Moji Institute is not It was not formally established, so it was first placed in Zizhan Lab.

Back in his office, Mr. Wei started a new day of busy work.

Gu Ci 2 is planning to ship on a large scale, and the wine will be tested on engineering machines, and the youth version will also start to be tested on engineering machines. These are all products;

After-sales points are still being rolled out, but the speed has slowed down. Moving to second- and third-tier cities and county towns requires more partners and more money.

But for the current ancient poetry company, it is not necessary!

Because the users of Guci mobile phones are still concentrated in first- and second-tier cities, blind expansion at this time will only waste money for no reason.

Fortunately, these after-sales stores are not only responsible for after-sales. For most cities, they are also mobile phone experience stores. Because of Wei Qingfan's insistence, most of these after-sales stores have display tables to display products.

However, the current experience store of Guci mobile phone is basically zero, and can only rely on the after-sales point of "one store for multiple purposes".

In addition, research projects on various forward-looking technologies have also been established one after another. Among them, what Wei Qingfan values ​​most is undoubtedly the image, which is an important fulcrum for the brand to be based on high-end.

As for the brand joint name, he does not need to mention it. Someone in the marketing department has already proposed the idea of ​​joint name, but it is just a long-term joint name of the brand, but a more common product joint name.

Wei Qingfan made this joint name more specific, and clearly proposed the idea of ​​a brand joint name, and the company was finally determined to be Leica.

Among several camera brands, Wei Qingfan really doesn’t like Leica, he prefers Zeiss, but the reasons given by the employees below are also very good:
Among several brands, Leica is the worst now!
That is to say, if ancient poems reach out to the olive branch now, Leica may have the most positive response and offer the lowest price.

Who made it the worst!

This reason is too strong, and Wei Qingfan can't find a reason to refute it. He can't say "I don't like Leica, let's spend more money for Zeiss", right?

The purpose of the joint name is twofold. The first is to directly improve the brand image of the joint name; the second is to learn from the accumulation of camera brands in imaging through joint cooperation.

There was almost no resistance to this matter within the company, and the plan was passed quickly, but the specific cooperation plan will not be discussed until after contacting Leica.

Then, logically, another question was raised: go to sea!
The ancient poetry mobile phone must go to sea, this need not be discussed, but when to go to sea is a problem.

It is also a question whether to focus on ancient poems or ancient words.

This is related to the company's general direction strategy, which cannot be decided immediately, but the cooperation with Leica is undoubtedly a good opportunity.

After the conference, a small meeting was held. Several leaders of the Strategy Office set the tone for going overseas, and finally finalized the six regions of Western Europe, Eastern Europe, Southeast Asia, Latin America, South Asia, and Africa, of which the short-term goal is mainly Europe. and Southeast Asia, where ancient poems focus on Europe, and ancient words focus on Southeast Asia.

And North America was vetoed by Wei Qingfan.

The North American market is really a big piece of fat, but it is not open to Chinese brands at all. The market economy is a joke here. It will be dominated by iPhone and Samsung until later generations. Needless to say, the former is also a godson of pure blood. , are all fertile fields that do not flow to outsiders.

The general direction has been determined, but it is still difficult to implement. On the one hand, the market needs to be developed, and on the other hand, the output cannot keep up.

The current production of mobile phones is not enough to sell in the domestic market, how to sell them abroad?
In addition, Wei Qingfan proposed to set up a Taibai Semiconductor working group first to carry out the preparatory work for self-developed processors, led by Zhang Yuanping.

This time, a fierce debate erupted within the Strategy Office.

First of all, there are still differences on whether to develop a self-developed processor. Tang Tingyue and Wang Qinggen hold different opinions, because this thing is too expensive.

"If 100 billion is thrown in, you may not see any splashes. I am not saying that I am against self-developed processors, but it is too early... the steps are too big, and it is easy to talk nonsense!"

Tang Tingyue's words rarely became a little fierce, "At that time, one billion will be thrown in, and there will be no splash, and two billion will be thrown in, and there will be no splash, and five billion will be thrown in, and there will be no splash... At that time, will you continue to smash it? It won't come out, What about the company?"

Wang Qinggen said: "I also have the same attitude. I can develop it myself, but we have to wait. When our company becomes stronger and our ability to resist risks is enhanced, then we can consider the matter of self-developed processors... We can't afford to lose!"

"If you keep thinking like this, then you don't need to study on your own!"

Zhang Yuanping has been waiting for this day since he joined Gushici Company. The development of Gushici Company has far exceeded his expectations, which also made him want to develop his own processor. However, Wei Qingfan proposed it so early , still surprised him a little.

However, it was impossible for him to let Tang Tingyue and Wang Qinggen dampen Wei Qingfan's enthusiasm, and he said more fiercely: "If you don't master the core technology, how can we compete when other brands react? Is it cost-effective to roll together? Can ancient poetry be done? What's the point of mobile phones? If you want to do it, do it early! We all know that making processors is difficult, so we have to enter the market early!"

"If it fails, the entire company will be dragged down. Who can take responsibility? How much money can you guarantee to give you? Can you make a qualified and usable processor?"

"...stop, stop."

Wei Qingfan didn't expect everyone to be so angry, so he quickly suppressed it, "Everyone speak rationally, and control your emotions, we are all for the development of the company."

It is indeed for the development of the company. Zhang Yuanping feels that mastering the core technology is more competitive. Tang Tingyue thinks that if he is not careful, the good situation may be ruined.

Frankly speaking, Tang Tingyue's thinking is more rational, and Wei Qingfan is also very clear, but he can't wait!
Gushici is not Huawei. Huawei has been using HiSilicon processors since it restarted its mobile phone product line, from K3V2 to Kirin 970.

And Gu Shici is going to switch from a Qualcomm processor to a self-developed processor, and Wei Qingfan will definitely have to replace it in an all-round way. It is impossible to stretch your feet to test the water temperature like Xiaomi did.

The cost of the processor is too expensive, but as long as it can be shipped on a large scale, it is really the price of sand. This is also the biggest confidence and reason why Huawei can sweep the market with its cost performance.

In addition, the more products, the more users, the more data is used, which is very important for the normal iteration of a processor!
All of these require large-scale shipments, so once the self-developed processor must be fully replaced!

However, switching from Qualcomm processors to self-developed processors, the early experience will definitely be downgraded, and there is no chance of any fluke.

This downgraded experience may last for several years!

Apple started to use the self-developed processor A4 from the iPhone 4 (A4 is customized based on the Samsung Hummingbird processor), and the A6 will surpass it two years later. The fundamental reason is not how awesome Apple is, but how ugly the country is!
Behind the brilliance of Apple's A-series processors is the experience and talents that Uggo has accumulated in the semiconductor industry for nearly a hundred years!

What about domestic?
Where to go to recruit people?
HiSilicon was sanctioned, and HiSilicon people could be recruited, but before that, without the training of HiSilicon, there was no large talent base in related industries in China, and there was no place to dig people if they wanted to.

Therefore, if Gu Shici wants to develop its own processor, the progress of products must be synchronized with the cultivation of talents. This is bound to be a long process.

Therefore, an opportunity is needed to fully replace the self-developed processor.

The opportunity that Wei Qingfan chose was Snapdragon 810!

This first-generation "Fire Dragon" is a big opportunity for self-developed processors. In the previous life, Huawei seized this opportunity to turn around. 810 pitted all mobile phone brands except Samsung. Mate7 seized the contrarian rise and blew Huawei The clarion call of the mobile phone's charge in the high-end market.

The debut of the Fire Dragon 810 is the pinnacle, with both performance and power consumption. Compared with it, the 888 and 8G1 of later generations are nothing to worry about!

The Snapdragon 810 was officially commercialized in the first half of 2015. That is to say, if Wei Qingfan wants to seize this opportunity, at least in the first half of 2015, he must be able to come up with a usable self-developed processor.

Even if we started comprehensive self-development in 2011, it took less than five years, which is really too short for self-development of mobile phone processors from scratch.

He has no time to procrastinate, so he can only start as soon as possible.

"What I mean is, first understand the industry and allow enough time so that we can choose the best time and the best angle to enter the market. What we are discussing today is also how to enter the market...Of course, Don Zong and Wang's concerns are also very reasonable."

Wei Qingfan had to express his attitude first, "I also mean to be cautious. It doesn't mean that the establishment of a working group now means that the company will invest in mobile phone processors... The company's revenue cannot support such a large Money wasted."

Seeing his statement and assurance, Tang Tingyue and Wang Qinggen finally breathed a sigh of relief. What they were most afraid of was that Wei Qingfan would also be carried away, and they were going to start investing money in semiconductors... Frankly speaking, if that is the case, waiting for the ancient poetry There is only one dead end for the company, and there is no second possibility.

Zhang Yuanping asked: "Then what is the work content of this working group?"

"Find out a practical direction!"

Wei Qingfan had thought about it for a long time, and continued, "There are many directions for self-developed processors. Start independent research from scratch, or find a company that does similar projects to cooperate with? Or we can acquire... it is CPU, All self-developed GPUs and basebands, or only self-developed CPUs, GPUs, and external basebands... These can all be studied and considered to see which one is more suitable for us!"

"If you don't develop your own baseband, what kind of processor will you develop yourself?"

Zhang Yuanping exploded after hearing what he said, "What other cooperation is there? Isn't it just spending money to buy it and change the name? This is called self-research?"

"Don't get excited."

Wei Qingfan felt like a kindergarten principal, helpless, "The patent threshold for the baseband is too high..."

"What's the point of that?"

Zhang Yuanping didn't even finish listening to him, so he interrupted directly, "If we don't develop our own baseband, don't we still have to pay patent fees to Qualcomm?"

"You have to pay patent fees to Qualcomm if you develop your own baseband."

Wei Qingfan sighed helplessly, "First of all, we have to be clear about our purpose. Is the purpose of our self-developed processor not to pay patent fees? Our purpose is to control the experience of mobile phones in our own hands. The new processor is not done well, and our one-year mobile phone experience is wasted! What we want is to control the rhythm of product releases in our own hands...

"Moreover, the processor and baseband are all self-developed, how long can you make it? How much can you make it?"

Zhang Yuanping stopped talking, who can guarantee this thing?
But Tang Tingyue, Wang Qinggen, and Xiao Jiasheng, who had been silent all this time, felt a little more at ease in their hearts.

Self-developed CPU and GPU are difficult, but if the baseband is selected, the difficulty will undoubtedly be greatly reduced, because making the baseband is not only a technical problem, but also a patent threshold!Too complicated!
Wei Qingfan's ability to say these words shows that although he is taking big steps, at least his mind is clear, unlike Zhang Yuanping who was completely dazzled by the word "self-research".

　Thanks to the leader of "Book Friends 20180125224442791" for the reward. I am really sorry that this chapter has been delayed for so long~
　　Thank you for your love and support, I will continue to work hard, thank you~
　　
　
(End of this chapter)