Rebuild 2005

Chapter 624 [624] BOE
It is not too late for the domestic screen industry to start, but its development has been extremely bumpy. It can be said that it has stepped on Samsung, Sharp and other foreign screen manufacturers step by step, as well as a pit of rebellion.

"Over the past ten years, all the roads are full of pits, all of which are rubbish, each one is dirtier than the other..."

At noon of the next day, Wei Qingfan and others successfully met Zhang Zhaohong, the person in charge of BOE in the provincial capital. During the meeting, he talked about the experience of these years, and this person couldn't help but curse.

He cited two examples. In 2000, shortly after BOE entered the field of display terminals, the Bay-based company “Jiandu” approached BOE and wanted to acquire Hyundai’s subsidiary, Hyundai Display;
The acquisition of foreign companies or even the production lines eliminated by the other party is an important step in the development of backward areas. Jiandu is a supplier of LCD panel raw materials in Wanwan. It is normal to want to get involved in this field. BOE originally had such an idea. The two hit it off.

The three-party contact and negotiation went smoothly, and then just when they were enjoying themselves, Wanwan's show operation came!

"In June 01, just after we signed a letter of intent for cooperation with Hyundai, Jiandu gave Hyundai all our information...Then why are we still negotiating?"

Ten years later, Zhang Zhaohong was so angry that he slapped the table when he said it. In business negotiations, a little information is very important. Besides, Jiandu and BOE were both buyers at the time, and they sold all BOE’s information for free. "However, Hyundai Changed hands and sold Jiandu to us again..."

"Deserved!"

"It's okay for Koreans to do this!"

"Fart, they just want to sell it sooner."

Others at the table agreed one after another, and Wei Qingfan followed suit, asking, "What about after that?"

"Then we definitely won't cooperate with this kind of stuff. We quit. Jiandu can only bite the bullet and buy it himself, 6.5 million US dollars, but later he couldn't make up the money, and the 1000 million US dollar deposit was in vain..."

Zhang Zhaohong said excitedly, and others felt relieved, "In 2002, other acquired companies gave up, and we acquired Hyundai Display on our own...Koreans are not a thing. We just started to acquire 3.8 million US dollars. Yes, after a check before the delivery, the false asset declaration amounted to more than 2700 million US dollars... Then we will definitely not agree, let's talk about it, and finally got 3.5 million US dollars..."

The acquisition of Hyundai Display is very important to BOE, but this is only the beginning, development is the beginning, and mining is also the beginning.

"In June 2003, just after the delivery, we wanted to build a fifth-generation line in Beijing. LG built a fifth-generation line in 6...but although it is backward, it can be completed...but we have no money. The acquired Hyundai Electronics goes public, raises funds, and then...fuck!"

As Zhang Zhaohong said, he was so angry that he swears again, lit another cigarette, and said: "In 04, we did a good job here, and we were ready to go public. The Beijing News reported that we Engaging in talent holdings led to the loss of state-owned assets... The higher-ups sent people to investigate, but they didn't find out, but the listing still messed us up...

"In 05, the fifth-generation line in Beijing was finally shipped, and it turned out to be the next week, and we lost 16 billion, and we were said to be corrupt... In 06, Samsung and Sharp built the eighth-generation line, and we lost money again a year later. 8 billion... In those two years, worry's hair turned gray..."

"In 05, Shencheng launched the Julong Project. TCL, Skyworth, Konka, and Changhong are four manufacturers of color TVs. Join us and build a sixth-generation line in Shencheng. When we heard that we were going to build a sixth-generation line, what the fuck? They ran over to disrupt the situation and said they were willing to build a 7.5-generation line in Shencheng. When the leaders in Shencheng heard that Sharp was willing to cooperate, they kicked us out without saying a word...

"We had no choice but to go to Shanghai City again. As a result, just after talking with Shanghai Radio and Television, Sharp released pigeons from Shencheng to talk to Shanghai City. The leaders of Shanghai City heard that Sharp was willing to come and kicked us out again. ...but it's useless to kick us out, Sharp's goal is to kick us out, we kicked out, and build you a production line... In this way, the two cities have been played again, and we are also very special I was delayed for two or three years, I didn't do anything, it's just nonsense..."

Wei Qingfan knew that it was difficult to be in the real-world terminal industry, but he never thought it would be so difficult. This was really full of snot and tears. It can only be said that BOE's development in the end is really awesome and really lucky.

After successive setbacks in Shenzhen City and Shanghai City, BOE finally had to cooperate with Chengdu to build a 4.5-generation line. Then, the financial crisis came!

In 09, BOE cooperated with the provincial capital (here in Luzhou) to build a sixth-generation line, and caught up with the 4 trillion bailout. Everywhere has money, and even has no place to spend the money. The capital then pulls BOE to start construction The 8.5 generation line barely caught up with a few steps.

On the other hand, after Sharp tore up the agreement, Shencheng finally cooperated with TCL and Samsung in 09 to jointly establish Huaxing Optoelectronics. In January 2010, Huaxing Optoelectronics’ 1-generation screen production line was officially launched;

The two pillars of domestic screens in the future will be on the right track almost at the same time.

After Zhang Zhaohong finished talking about the history, he talked about another "little thing": In August 2008, because of the financial crisis, Japanese and Korean companies canceled their LCD panel orders for Wanwan companies, and Chi Mei Electronics, AU Optronics and other Taiwanese companies were on the verge of bankruptcy. .

At this time, nine mainland companies, including TCL, Konka, Skyworth, Hisense, Haier, and Changhong, formed a group to lend a helping hand and decided to purchase more than 1200 million LCD panels from the Bay Area, with a total order of US$44 billion.

In February 2009, Samsung and LG decided to re-purchase LCD panels from Taiwanese companies, so Chi Mei Electronics and AU Optronics unilaterally tore up the agreement and sold all their inventory to Korean companies, which led to a melee among TCL and other companies at the time. In the face of Samsung and LG, there is no way to fight back.

"This group of junkies who eat inside and out are the best when they cheat their own people..."

Zhang Zhaohong said it angrily, and Zhao Haiming hurriedly persuaded him: "Mr. Zhang calm down, let's kill them in the mall...I toast you!"

After everyone had a round of drinking, Wei Qingfan curiously asked about the origin of BOE's name.

"The predecessor of our company was Jingcheng Electron Tube Factory, which was built with the help of the big brother. Later, it was restructured and changed to 'Jingcheng Dongfang Electronics Group', referred to as BOE. It has nothing to do with that Jingdong..."

"I'll just say..."

The host and guest enjoyed the meal, and everyone was smiling, but Wei Qingfan basically kept silent about the cooperation.

The technology is backward, not only the screen quality is poor, but also the price is expensive!

For example, BOE OLED screens in 2018 and 19 have much worse display effects than Samsung and LG, but the purchase price is even more expensive, because the more mature the technology, the lower the cost.

Now BOE's screens are like this. The display effect is not as good as that of Samsung and Sharp, but the cost is higher. Even if BOE is willing to lower profits, there is not much that can be suppressed.

Moreover, the mobile phone screen is no more technically demanding than a TV set.

Wei Qingfan wanted to cooperate with BOE, not for LCD screens from the beginning, but to jointly develop OLED screens for mobile phones.

However, BOE's focus is still on TFT-LCD screens. LCD screens are not impossible to purchase from BOE, but they really can't meet the requirements now.

Even if we start the cooperation now, it is estimated that we will have to wait three years at the earliest before using BOE's screens.

After dinner, Wei Qingfan and his team went to the BOE factory again. Zhang Zhaohong also knew that the screens produced here were not up to the standard for mobile phones, but he didn't want to miss such a big customer, so he gave a pass on the 8.5-generation production line in Beijing.

Wei Qingfan did not lose face, and promised to go to the BOE factory to take a look at the screens produced by the 8.5-generation line after arriving in Beijing, and initially expressed his willingness to cooperate and jointly develop the intention.

This is undoubtedly a big gain for Zhang Zhaohong. BOE is short of money, and it lacks the opportunity to enter the mobile phone screen supply system. The production technology standard of mobile phone screens is high, but the profits are also high.

More importantly, once you cooperate with the ancient poetry company, the purchase volume will far exceed the TV screen!

This year's industry estimates for Gushici companies' shipments are already close to 3000 million units!
——This is the public opinion effect brought about by Wei Qingfan's announcement at the press conference that the shipment of Guci Mobile 1 exceeded [-] million. After all, it is amazing that a start-up company can exceed [-] million in the first year.

However, for Gushici itself, the biggest challenge at present is still internal. There is really no rival in the market price segment where Guci mobile phones are located.

The only Xiaomi mobile phone that can pose a certain threat has not yet been officially sold, and the mass production problem has not yet been resolved.

It's not that the Xiaomi team's ability is poor, but that the time is too tight. After the press conference, they saw that the market feedback was good and they could do it, so they really started making mobile phones.

Going bankrupt directly like Wei Qingfan to gamble will certainly have more time to make mobile phones, but in the eyes of anyone, it is considered a mentally retarded behavior and it is unnecessary.

Who can guarantee that the mobile phone will be sold when it is made?
Including Wei Qingfan himself, after that time of gambling, he should try his best to avoid this kind of gambler behavior and reduce the risk as much as possible.

Shopping malls have to take risks, but every time they take risks, they will overturn sooner or later.

Wei Qingfan originally wanted to take the opportunity to visit Li Miaoyu's home, but time was tight, so after leaving BOE, he went straight to the airport.

Everyone is in business class, there is no first class, but luckily, they landed in the evening, and someone from the company came to pick them up. Wei Qingfan directly abandoned the group and went home to pick up his wife, ignoring other people.

He dragged his suitcase to the elevator downstairs, and met Li Miaoyu's family of three who "died" in the elevator. The children seemed to remember him, but they were embarrassed to say hello and looked at him with wide eyes.

"Did you just come back from outside?"

After a few seconds of delicate silence, the middle-aged man greeted with a smile.

"Yes, I just came back from a business trip."

Wei Qingfan replied with a smile, the elevator door opened, the four of them went in together, and chatted for a while, then the other party arrived home first, the elevator went up a few floors, stopped and opened, and he finally returned home.

As soon as he opened the door, Hehe greeted him wagging his tail. He was more enthusiastic than the two women. Wei Qingfan reached out and patted it. While changing his shoes, he shouted, "I'm back... Wanwan? Miaomiao?"

He was greeted by a "boom" in the kitchen, and then Li Miaoyu walked over wearing a bright yellow suspender skirt at home, exposing a large piece of crystal-like jade skin, and covering his ears with his hands, giving the impression that he was trying to be cute on purpose. Said: "Wei Qingfan, run! Senior sister has a knife and is going to chop you up!"

(End of this chapter)