Rebuild 2005

Chapter 626 [626] IQ tax
When Wei Qingfan's farewell was better than the newlyweds, when the fire was raging, Xiaomi mobile phones were finally mass-produced and shipped.

As in the previous life, Xiaomi still took out the engineering machine for sale first, and it was not until late June that it finally started mass production and shipment.

At this time, the large-scale shipments of Guci 2 have already exceeded 500 million units, and the two parties are not on the same order of magnitude at all.

In terms of product competitiveness, although the fledgling Xiaomi mobile phone is cheaper, only 1888, but whether it is brand influence or product power, they are not on the same dimension.

For most people, a larger screen, a more well-known brand, a better camera, and a better texture are more worthwhile than the 100 yuan.

How to buy it, however, is another matter.

100 yuan is not a small amount!
However, people who want to buy Xiaomi mobile phones soon find that Xiaomi mobile phones are even more difficult to grab!

Some people can’t wait for the Xiaomi mobile phone to buy Guci 2, while others have finally made it to the official sale of the Xiaomi mobile phone, only to find that it’s the same as when Guci 2 was first launched, and it’s gone in seconds!

On June 6, after the first round of sales of Xiaomi mobile phones, Xiaomi officially issued a "good news", 22 units of Xiaomi mobile phones were sold out in 10 seconds!
In the next two days, the entire digital circle was full of such propaganda, basically expressing the meaning of "Xiaomi is done"!
The executives of Xiaomi have also started various "science popularization" on Weibo, saying with certainty that "4 inches is the most suitable screen size for Chinese people" and "4.3 inches is too big!"

Xiaomi really can’t compete with other parameters, so let’s use its strengths and avoid weaknesses. The Xiaomi 1888 is cheaper, and the most obvious difference that consumers can perceive is undoubtedly the screen size.

They also brought in a third party to discuss which one is more suitable for operation, a mobile phone with a 4-inch screen or a mobile phone with a 4.3-inch screen.

These third parties are naturally unanimous, saying that "a 4-inch mobile phone is just right in the hand" and "4.3-inch is a bit supportive". was refuted.

You can tell who it's directed at with your heels.

However, this approach is very effective, because the entire industry is discussing the development direction of smartphones these years. In the previous life, it was the Samsung note series that undertook the task of exploring large screens. After the note series exploded, large screens became the direction of the entire industry. .

And now, Samsung's first-generation note series has not yet been released!
Coupled with the impression that "the 3.5-inch screen is the golden size" brought about by the iPhone fire, the discussion about which is better, the 4-inch or the 4.3-inch screen, has fans on the Internet.

Even, because Xiaomi is guiding the direction of public opinion, and the ancient word mobile phone is basically ignored, the conclusion that "4-inch mobile phone is better than 4.3-inch mobile phone" even appeared on the Internet, and it spread rapidly under the promotion of Xiaomi.

The marketing department in charge of Lin Ting noticed Xiaomi's movements very early on. Frankly speaking, before that, Wei Qingfan had already visited Lin Ting once and told her about the other party's possible actions.

Moreover, Wei Qingfan said very clearly, "You may feel uncomfortable at that time, but you still have to restrain yourself."

As an insider, Lin Ting has never seen anything?

She directly skipped Wei Qingfan's consolation, but when she saw that Xiaomi was promoting this kind of "science popularization" behind the scenes, playing such childish tricks, and those Xiaomi executives jumped out one by one with eccentricities, she Only then did I really understand why Wei Qingfan said that.

This kind of marketing, how should I put it, is very useful, but also disgusting!
Wei Qingfan had previously issued a strict order not to respond in private, so although she was upset, she still restrained herself and suppressed her subordinates, so she did not respond for the time being.

When the voices of "4-inch mobile phones are better than 4.3-inch mobile phones" began to appear on the Internet, Lin Ting finally couldn't bear it anymore and found Wei Qingfan again.

"We have to respond, even if we don't respond directly, we have to respond. We can't let them take the pace like this..." She put forward her opinion with a serious expression, worried that Wei Qingfan would be too arrogant and turn around to make trouble.

Wei Qingfan has also been paying attention to the trends on the Internet. He has always regarded Xiaomi as the main online opponent in the early stage, so naturally there is no possibility of ignoring it. He smiled: "How do you respond?"

Lin Ting gave two plans. The first one is to promote the better use of large-screen mobile phones, which is a direct response. There are two ways to go on stage and operate behind the scenes in this direction;
It can be seen that they have spent a lot of thought on this plan.

The second solution is an indirect response, and it is also very simple, just publicize your own achievements.

Not surprisingly, Wei Qingfan chose the second one.

Lin Ting was almost hurt internally by him, so Wei Qingfan had no choice but to explain: "The Internet has memories, but if you want to have memories, you have to be impressed. Let this group of people follow suit. After two years, Xiaomi himself will The screen of the mobile phone is enlarged to 4.3 inches, and they will remember this lesson after being slapped in the face.

"They are marketing products, we are marketing brands...Of course, products have to be marketed, but now the two of us are not on the same level, so we have the qualifications to be proud. One day Xiaomi really becomes popular, so we can't sit back and watch like this.

"However, before that, we can still watch the monkey show."

In the afternoon, Guci Mobile's official Weibo posted a good news that "Guci Mobile 2 sold over 600 million units".

After this Weibo was sent out, the noisy digital circle instantly quieted down.

Behind the computer screen, the rhythmic sailors are still working, shouting "4-inch is better than 4.3-inch mobile phones", but the people who pay are already confused.

From mid-April to now, it's only been two months, and the sales volume is 4 million units. What kind of concept is this!

The previous generation of Guci mobile phones only exceeded [-] million units in a year, and this generation seems to take less than half a year, and it may exceed [-] million units in four months!

The ones who were silenced together were the Meizu who had been silent in the first place.

But fortunately, the enemy in Xiaomi's eyes is ancient words, while the enemy in Meizu's eyes is Xiaomi. In addition, he has experienced this kind of critical attack last year, so Huang Zhang is easier to accept.

As long as the sales of Xiaomi mobile phones are not so fierce!

After reacting, Huang Zhang quickly seized the opportunity and began to beat the dog in the water. He posted a post in the Meizu community to ridicule: "Jumping clown! After half a month of rhythm, people didn't even bother to respond. When a battle report was sent out, I was stunned. "

Although he didn't say it clearly, the words were quite explicit. For a while, the public opinion in the digital circle turned again, and the love and hatred surrounding the three men entered version 2.0.

There is no way, the domestic digital circle is now dominated by these three men and their fans, and Huang Zhang went off in person to start a fight, which has to make people think about it.

At the same time, another voice began to appear on the Internet, basically centering on the two keywords of "Xiaomi Monkey" and "Hunger Marketing".

The sailors on both sides led their respective fans, and quickly bit them hard.

Not to mention Wei Qingfan, the ancient word brand did not end in person, imitating Huawei and hiding behind the scenes, so as not to arouse the resentment of passers-by.

This is very hypocritical, but it is very useful. What brand marketing needs is "decentness", otherwise why does Apple have to use the banner of "surrounding" even after cutting leeks?

The terrifying sales of 600 million units of Guci mobile phones in two months did make Xiaomi executives break their defenses for several days, but they quickly upgraded their style of play.

"This kind of mobile phone can sell 600 million units in two months! IQ tax!"

"Xiaomi must persevere in popularizing science to prevent more people from being deceived!"

"Xiaomi is a small company with a small size and a weak voice. There are many difficulties to overcome in supply..."

"However, we have always insisted on providing consumers with the best products at the most honest prices!"

"Xiaomi's mobile phones, in the past, present, and future, are not for making money, but for making friends with users! Let everyone use the best products!"

Lin Ting was really pissed off now, especially the sentence "Guci mobile phone sales of 600 million units is an IQ tax", which made her break her defenses in place, wishing to put on her tuba and scold the other party directly.

It's a pity Mr. Wei doesn't allow it, so she can only scold with a trumpet.

For her, this is no longer a matter of work. She feels that she is so angry that she has never seen such a shameless person.

Xiaomi in his previous life was qualified to say such things, because before Xiaomi mobile phones, most mobile phone brands were really lying and collecting IQ tax.

However, in this time and space, the Guci mobile phone is the original Xiaomi. To say that the Guci mobile phone sells well is to collect IQ tax, which is purely a marketing scolding war.

But for Wei Qingfan, this kind of lively atmosphere made him feel very familiar, it's just this smell... Mihou sea dog fruit maggot, what an affectionate name!

It's just that everyone scolds each other like spiritual shareholders!It seems that if you win the scolding, the brand you support will give you dividends if you sell more mobile phones... How can you get a sense of belonging if you don't scold?How to purify fans without scolding?Where does the heat come from if you don't scold?

This is a double-edged sword, but from the perspective of the company, there is no doubt that the advantages far outweigh the disadvantages, otherwise why do you do this?

Guci mobile phone has the first-mover advantage, and it can be done more decently. When Xiaomi takes the initiative to touch porcelain, try to give back as decently as possible. What methods are used behind the scenes depends on the level of the marketing department.

This is a commercial war, and it cannot be put on the stage, but it is also a war. The means are not important, but the victory or defeat is important, and victory or defeat is life and death.

In this regard, a gentleman dies, a petty man lives, and then puts on a gorgeous coat to package himself as a gentleman.

It is impossible for Wei Qingfan to be a gentleman blindly. On the one hand, he acquiesced to the behind-the-scenes plan of Lin Ting and others, and on the other hand, he continued to maintain the brand image of Guci Mobile.

In late June, he went through a formality and successfully passed the defense with the graduation thesis prepared by his tutor and polished by Secretary Jiang. Then he personally donated 6 million to his alma mater and an additional 200 million to the college. The number of "excellent graduates" was rejected.

Frankly speaking, he really thought about accepting it, but he really didn't have the shame to be able to graduate smoothly and get what he needed, and he was already content.

However, he declined, but Jiang Qinghuai gladly accepted the award of "Excellent Graduate". She deserved this award.

The reason why it is "counted" is because Jiang Qinghuai was able to get an excellent graduate. Apart from her own good grades, a very important reason is her status as "Secretary Jiang".

It can be regarded as a tactful reciprocation by the leaders of the college.

Jiang Qinghuai didn't feel embarrassed, she didn't feel that she was despicable, but she never felt that she was noble, since she could take it, why didn't she take it?
It's better than those people who go to get poverty bursaries and scholarships even though their families are well-off, right?

In July, after taking a bunch of photos, she ended her school trip, and also ended her internship in the company, changing from an intern secretary to a real secretary.

Then, just as she was looking forward to and planning for the future, a person she had been looking forward to for a long time returned to her life in a way she had never imagined.

(End of this chapter)