The Age of Rebirth

Chapter 192 Temptation
What Kahn wanted to say, Li Weidong waved his hand, indicating that he continued to have something to say, which was already very rude to Kahn.

Nasod wanted to react, but Kahn stopped him and motioned Li Weidong to continue. He also wanted to hear if Li Weidong had anything more interesting to say.

If this is all, it will be difficult for him to convince himself to sign the agreement and confirm that Volkswagen will give up the acquisition.

Li Weidong took a sip of water and continued: "These all illustrate a problem. A strong mass brand cannot give Skoda a clear brand positioning."

"And this will cause an inevitable consequence. After a few years, Skoda may become a second-rate brand, or even cease to be a brand, and lose its original pride and self-esteem!"

In the previous life, Skoda experienced an explosive period when it first entered China, but then lost to other Volkswagen brands in terms of product positioning. In the end, it was difficult to see the new Skoda on the street.

"If we change the way of thinking, the public will only invest in Skoda and put him on an equal footing. The Skoda brand also has an independent personality, so it will definitely have a broad room for growth!"

"Volkswagen and Skoda are brothers, which will make it easy for the two brands to go. The excellent quality of Volkswagen must be the leader in the same class of cars in the world, and it will naturally become the target of many brands, so once there is a problem It will be infinitely magnified! At this time, the public needs a brother brand to share this risk!"

"And we all believe that the automobile industry will usher in a stage of rapid development. An independent and strong brand image will further enhance Skoda's popularity in the international market, rather than a brand under Volkswagen!"

"Also, Volkswagen has settled down in China. This is a project led by you, Dr. Kahn. You naturally know the current status and future of China's automobile development!"

Li Weidong asked suddenly: "Dr. Kahn, how much do you think the annual sales volume of the Chinese market will be in the future?"

Kahn said: "China's auto market will be huge. I believe that within ten years, the annual sales volume will exceed 100 million vehicles!"

Li Weidong smiled and said, "Dr. Kahn, you should be one of the people in Europe who know the Chinese market best, but your prediction is still too conservative!"

"China's car sales will definitely surprise you. I can boldly predict that in ten years' time, China's annual car sales will reach several million!"

Li Weidong didn't know whether the data was accurate or not, but when he was reborn, the annual sales volume of North Volkswagen had reached more than 200 million vehicles, and the sales volume of automobiles in China as a whole exceeded 2000 million vehicles.

It only took 20 years for China to transform from a bicycle kingdom to a car kingdom.

"This is impossible!" Nasod let out a strange cry of distrust.

Kahn looked at Li Weidong's high-spirited look with a cigarette in his hand, that kind of self-confidence seemed to have been experienced personally, which made Kahn dubious.

But rationality tells him that the sales volume of cars in Europe does not reach a few million. Now Skoda's annual production is only 10,000+ cars, and it will be sold to other countries, and there are even many stocks.

"So your goal is actually in China, not Skoda in the Czech Republic?" Kahn seems to have grasped the key point.

"Yes, there is nothing to hide about this. The brand Skoda enters the Chinese market after its rejuvenation, and will usher in a broader space for development!"

"You are an expert in this field. Almost all auto companies in the world have their layout in China, which is inseparable from China's huge market!"

Of course, there is a deeper reason, that is, there are almost no decent family car manufacturers in China, and the few central enterprises are not up to the expectations.

After so many years of hard work, the common people are still unwilling to buy it. This has nothing to do with the common people. You can’t use the slogan of buying domestic products to make everyone consume things that are not worth it. Even if the difference is not too much, the common people can still pay for their feelings.

Kahn seemed speechless. He could not deny the sales volume of Skoda after entering China. Although he did not approve of Li Weidong’s confidence, China’s consumption capacity is very large. As long as the production capacity can keep up, it seems that China will always be able to afford it. .

Whether it is Shanghai Volkswagen or Northern Volkswagen, the supply is in short supply and the profits are astonishing.

Kahn's purpose was to stop Li Weidong, but after hearing Li Weidong's words, he suddenly felt that this person was difficult to deal with, and his task might not be so easy to complete.

"What are your reasons for thinking that Skoda will definitely be reborn?" Kahn asked curiously.

Skoda's current mess, except for a few automakers who want to own the brand and expand their business segments, few people think that Skoda can make money, at least not in a short time.

"Of course it's based on VW. VW's technology and management experience will definitely rejuvenate Skoda!" Li Weidong made no secret of his thoughts.

Kahn was taken aback by Li Weidong's too frank words, why are these words so familiar?

Two years ago, Kahn used this sentence to impress the Czech government and became Skoda's successor.

Is this what the Chinese say, heroes see the same thing?
Li Weidong can now be sure that the attitude of Volkswagen to acquire Skoda is ambiguous. They want to see their financial benefits and want to spend less money, but there is no such good thing in the world.

Kahn continued to ask: "Why do you think that Volkswagen's technology and experience are effective for Skoda? Many people in Wolfsburg are not optimistic that they can transform Skoda?"

But he seemed to have forgotten the purpose of his visit, and even leaked the information of the company headquarters. Seeing Li Weidong who was so open and honest, the old man seemed to let go.

"There is no need to prove this. I think [-] million US dollars is not a small amount of money for the public. Dr. Kahn's appointment of the quality officer next to you has already explained the problem!"

The exchange didn't last long, and it was a bit of a torment for both of them, but in the end it changed. It was no longer about convincing each other, but exploring the future of Skoda.

Kahn stood up and stretched out his hand across the table to shake Li Weidong's hand. Li Weidong didn't know why, but the old comrade shook hands with you, so naturally he had to show the traditional virtues of respecting the old and loving the young.

"Thank you very much for your words. I think I will go back and report this matter to the board of directors. You may really have to come here for nothing. If you have time, you can visit Wolfsburg! I will definitely entertain you! "

Li Weidong suddenly felt like scolding his mother. Could it be that this old guy has been acting? Did he shoot himself in the foot with a rock?
Unlike Kahn's smile, Nasod shook hands with Li Weidong with a worried face and said, "Goodbye!"

Seeing Kahn who was about to walk to the door, Li Weidong suddenly said: "Dr. Kahn, if the acquisition of this part of the shares is completed, I will suggest that the company establish a group company. If Dr. Kahn is interested, I will definitely recommend you as the group company." President!"

Kahn paused as he was about to step out of the door, but stepped on it anyway, looked back at Li Weidong, then turned and left!

Li Weidong couldn't tell whether there was such a desire in those eyes, did his words plant a seed in Kahn's heart?

Li Weidong has gotten along with his neighbors a lot, so he naturally knows the mental state of those who have just retired, especially those who have retired from high positions, and they are extremely unwilling to leave this power.

And Kahn will still be active in some media in the next century. Naturally, he is not an old man who is willing to retire.

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(End of this chapter)