The Age of Rebirth

Chapter 296 Advertising and Leverage

Li Weidong and his party bid farewell to Shen Yueying, Liu Jinhui and their children who came to see them off, and boarded the plane to the capital.

The passenger plane landed at Beijing International Airport at [-]:[-] noon. You showed your waist in the south, and I wore mink in the north. At this moment, Li Weidong had a real experience.

As soon as they got out of the plane door, they felt a chill. The cool clothes on their bodies were completely unable to resist the cold air in the capital. They took out down jackets from the suitcase and wrapped them up, only to feel a little warmth.

This time Li Weidong did not wait for the evening flight to Qizhou. In order to accommodate Li Weihong's desire to see the Forbidden City, he chose to settle in the capital and then take the train to Qizhou.

Chen Gu, Ma Jun, and Liu Dachun had all been waiting at the airport in advance. All three of them were dressed formally. From hairstyle to clothing, demeanor to manner, they were all images of successful people.

A few people smoked and chatted together, and the three of them had business contacts. Liu Dachun's business had to be taken care of by Chen Gu and Ma Jun, and he was also a junior, so naturally he had to provide some, and it was easy to make a deal between talking and laughing. The momentum of the event.

There were a few secretaries or assistants standing beside them, which made the three of them even more powerful.

The three people who were chatting saw Li Weidong and his party coming out, so they rushed up to greet them, which made the other passengers who picked them up here feel different. Li Weidong and his party were four people, except for Zhang Dongshuo who was dressed a little more formally, and the others were dressed casually, thinking they were tourists. Those who come back must have nothing to do with business.

Although Li Weidong said this time that he wanted to send Li Weihong back, the secretary of the bodyguard was also indispensable. Both Ding Yuan and Zhang Dongshuo had to follow Li Weidong back to Qizhou.

Chen Gu and Ma Jun stepped forward to shake hands with Li Weidong and said, "Chairman, you have worked hard all the way!"

When Li Weidong came, he only informed Liu Dachun to pick up the plane. Unexpectedly, Chen Gu and Ma Jun also came. Li Weidong did not object, and of course he would not agree, but this is obviously not the place to talk.

Liu Dachun walked up to Li Weidong, but he didn't shake hands with Li Weidong, but said directly: "Brother, the room has been booked. The soft sleeper ticket for tomorrow night will be able to arrive in Qizhou in the morning the day after tomorrow. I have already contacted Mr. Xia!"

When the three of them came, they were planning to pick up Li Weidong and his party. They brought a lot of cars. When Li Weidong's plane landed, a few cars received the news that they had arrived at the arrival gate. Several high-end cars were lined up in a row, which was very eye-catching. .

Li Weidong nodded and said: "Okay, that's the arrangement, let's go quickly, the traffic police are here, it will be March soon, why is it so cold in Beijing?"

Li Weidong didn't care about smoking and got into the Audi in front of him. Li Weihong followed his brother into this car, and the others got into the car one by one after seeing this.

Liu Dachun drove the driver to other cars, and drove this Audi and several other cars back and forth to leave the airport and head towards the city. Liu Dachun and Li Weidong talked about the big and small things that happened in the capital.

When the car enters the urban area, the red lanterns on both sides of the road still tell the excitement of the Lantern Festival and the joy of the New Year. The new year is a year before the first month, and the lanterns must be hung at least until the first month.

There are also more cars on the road. Li Weidong has not been to the capital for half a year, and he has a deep feeling for the changes in the capital. Although it cannot be compared with later generations or modern Hong Kong Island, it already has the modern temperament of the capital.

Liu Dachun pointed to the cars on the road and said, "Brother, look at the cars on the side of the road, they all popped up in recent days, and there are more rich people in the capital."

"But I'm wondering, ordinary people, why don't they buy a house with that money and have to buy a car? I think the price of this house will definitely rise, and the car will depreciate in two years!"

Li Weidong looked at the endless stream of cars on the road, and said, "Which ordinary people can afford a car, and those who can afford a car must have some kind of business!"

Liu Dachun shook his head and said, "Brother, the demolition of the capital has been severe recently, and the compensation paid is a lot. Some people want a house, and then use the remaining money to buy a car!"

"Anyone with a discerning eye can see that the house will definitely grow longer in the future. Some people don't want to move back to the house, and they want to buy a house directly with resettlement funds. We have a lot of customers like this. I persuade them to buy two more houses, don't keep money, let alone buy a house. Buy a car."

"But people don't listen, and they even think that you have to buy a car and consume money for the handling fee. I think these people will have a house in their hands in the future, and it will be over when the money is spent."

"Those who don't have much work, or who have been laid off, what can they do with this little money? If you look at the money, it will probably cost two or thirty cents for a steamed bun in a few years!"

Liu Dachun shook his head while talking, but he didn't notice that Li Weidong's expression behind him was full of admiration, so he had to have this awareness.

Most of those old Beijingers in their previous life caught up with the demolition. Although they all had tens of millions of property, they still couldn't live a happy life, except for the apartment.

The only pensions can't allow them to live a decent life. It's not that they don't give them the opportunity, but that they didn't choose well in terms of money and housing. If they want an extra suite, the rent is enough to live a decent life.

Li Weidong said with a smile: "Then you haven't bought a few sets, and you know that the price will increase. If you don't buy it again, you won't be able to buy it?"

Liu Dachun said: "I want to buy it even in my dreams. I just don't have enough money. If I have enough money, I will definitely buy ten or eight houses, especially old houses. I'm envious of seeing people demolition and taking money."

Liu Dachun was a participant in Li Weidong's purchase of a house from the beginning to the end, and he regarded Li Weidong's ideas as the standard. Everyone's big boss bought a house, and the price of this house would definitely increase.

Although Liu Dachun said this, he had more confidence in his heart, and said: "Right now, housing transactions are booming everywhere. Several of our existing companies have good profits, and there are many people buying houses, especially in several big cities. , the amount of profit is astonishing.”

"In addition, we have also acted as an agent for the sales of several new properties, and the results are not bad. We have been recognized by many developers. It is estimated that this year will definitely be better!"

"However, our layout is still too small, and some provincial capital cities do not have branches, so our next plan is to have our Anjuke brand in all provincial capital cities, sub-provincial cities and key cities."

Li Weidong thought for a while and said: "This idea is correct. Now is not the time to pursue profits. Occupying the market is the main strategic goal. If you lack money, just write a report and apply."

"By the way, there are also advertisements. Don't be afraid to spend money. It must be overwhelming, and it must have a psychological effect on the common people. You have to find you to buy a house."

There is no need to question whether the advertising effect is effective. Li Weidong has experienced so much in his previous life, so he naturally has the correct judgment. That kind of brainwashing advertisement is hard to forget. Regardless of whether the brand is really good, the advertisement is good. .

Liu Dachun was very happy. With Li Weidong's words, he felt relieved. Although the branches in several cities realized the company's establishment and realized profits in the same year, it is a fact that they are short of money.

The whole country is so big, not to mention the central and western regions, there are many in the eastern provinces. They are asset-light industries, but it is also true that they are labor-intensive industries. The cost of people in the service industry is the biggest cost.

According to Li Weidong's request, advertising is a large investment, and it would definitely be impossible without this thing. I have known the benefits of advertising in the past few years, and the cost of advertising has remained high.

Liu Dachun assured: "Brother, don't worry, we will definitely deploy according to your requirements, and we will have a meeting to study when we get back, and take these two points as the focus and starting point of our work."

Li Weidong shook his head, this Liu Dachun has grown very fast in the past two years, deployment, research, focus of work, starting point, these words can already come out of his mouth at will.

While talking, the car arrived at the hotel. It was the same hotel as last time. The room had already been booked. After checking in, he checked in directly. Li Weidong still lived in a suite.

Liu Dachun and the waiter brought Li Weidong into the room, and said, "Brother, take a rest first, and we'll have dinner later, it's downstairs in 301!"

Li Weidong nodded and went into the bathroom. After washing his face a little, he heard voices outside. When he came out, the reception room was already full, and there were still a few people standing.

Several people stood up when they saw Li Weidong coming out, and Li Weidong said: "Let's go to eat, I'm really hungry."

As soon as he left the house, Tong Jiajia brought Li Weihong over. The two of them crossed their arms, and they were very affectionate. Although it was not the first time they met, they would not have such an intimate relationship. There is nothing simple about this person. can find their purpose.

The first to third floors of the hotel are all Chinese restaurants, and 301 is the largest private room. The restaurant is located in a bustling area with a lot of people.

Li Weidong doesn't care about who treats guests. In short, they all have to be paid from the company, and he has to pay the bill in the end, so he often thinks, what do the following employees consider when arranging them? Is it frugal or extravagant?

After several people sat down, Liu Dachun signaled the secretary to bring out the wine, thinking that he should try it. Li Weidong does not advocate drinking at noon, but today's situation is special, one is not in the company, and the other is Chinese New Year.

How can there be no wine for a Chinese New Year meal? Sure enough, Liu Dachun picked up the wine bottle and poured him wine without refusing, and Li Weidong politely knocked on the table a few times with his fingers.

Tong Jiajia also wanted to drink baijiu, but when she saw that Li Weihong didn't drink baijiu, she asked the waiter to bring a bottle of drink, and poured a glass for Li Weihong and herself.

Li Weidong raised his glass and said, "It's not yet the first lunar month, and it's our first meeting this year. It's not too late to say Happy New Year. Everyone has something to do in the afternoon. Let's just have a glass of wine. First of all, I wish you all a happy old age!"

A few people didn't understand Li Weidong's stalk, they just found it strange, and Li Weidong was helpless. People nowadays are simple, and a happy old age is really a happy old age.

Li Weidong put down his wine glass, took two mouthfuls of food, and heard Ma Jun say: "Chairman, if you have time to come to the company to guide me, our original place is too small, and now we have moved again!"

Li Weidong glanced at Ma Jun in surprise. It has only been half a year, and the speed of staff expansion is so fast.

Looking at Li Weidong's expression, Ma Jun quickly explained: "Chairman, recently there have been rumors that the state's regulation of the real estate market has been conditionally relaxed."

"And now the major banks have also begun to transform into commercial banks, and the autonomy of banks has also increased. Some have begun to relax restrictions on loans in the real estate market!"

"And last time you asked us to learn the main points of the tax-sharing system reform. It said that land transfers belong to local fiscal revenue. The power of this has already begun to show. It is said that the land supply in Beijing is expected to increase a lot this year."

"Mr. Chen and I, as well as some people in the industry, believe that the spring of the real estate market has arrived. This is the best time for expansion. It is worthwhile to use some leverage to obtain a certain amount of funds for development opportunities!"

Ma Jun mustered up his courage, and finally said: "Thus, considering the future expansion needs, we plan to recruit a lot of employees, and have already started to join the workforce. The existing office space is a bit small!"

Chen Gu also looked at Li Weidong in awe. This is the result of their discussion. Although they all have their own companies, this strategy is determined jointly.

Being able to use the existing land as collateral to get money from the bank, continue to take the land, continue to get the money, this is what they do in Hainan, and they all know the dangers in it.

The blood shed in Hainan is still not cold, Chen Gu sometimes thinks to himself, where is the fear at the beginning, when he heard that many people jumped off the building, his hands trembled in fright.

People are forgetful. When they jump out of danger, they no longer pay attention to the dangers of things, and all their eyes fall on the interests of this matter. This is a human being.

And looking at the rapid development of others who can get financing from banks, aren't they stupid if they don't do this?
Even Li Weihong felt the different flavors in the middle, and stopped eating vegetables. Looking at them, she didn't understand why she was so afraid of her brother.

Li Weidong drank a cup of tea, looked at the two of them and said, "I have never objected to using bank loans, and your industry must have a certain degree of leverage. This is an instinctive reaction given to him by his industry attributes!"

"But you must not make the leverage too high. How much ability can eat as much food, and finally the capital chain is broken, and then try to find a way to sell at a discount. Who is doing all the hard work?"

Chen Gu breathed a sigh of relief when he heard Li Weidong's words, and quickly said, "Brother, don't worry, Lao Chen and I both know this is powerful, and we will definitely control the debt ratio!"

Li Weidong nodded and said, "As long as your financial statements can pass and the debt ratio remains within a reasonable range, I support it!"

Chen Gu and Ma Jun glanced at each other, this matter finally came to fruition, spending other people's money to do their own business, this is a real business activity, and their cash flow is abundant, the bank said they would give them money. Loans too!
Li Weidong set the tone, this wine can only drink one glass, although Chen Gu and Ma Jun are in a happy mood and intend to drink a few more glasses, at this time they can't contradict Li Weidong, a glass of wine will end in three or six sips.

After dinner, Li Weidong said to Tong Jiajia: "Jiajia, you are from the old capital. If there is nothing important these two days, you can travel with Wei Honglv and see the charm of our capital!"

(End of this chapter)