The Age of Rebirth

Chapter 415 Comments
Since [-], housing prices have undergone a thorough reform of the housing system, and mortgage loans have also been implemented nationwide, and spring has immediately ushered in, rising steadily.

With the rise of housing prices, real estate companies have also ushered in development opportunities, and the financing channels of banks have been fully opened to the real estate industry, and real estate companies have sprung up like mushrooms after rain.

The two real estate companies under Li Weidong's name also took advantage of this opportunity to develop by leaps and bounds, and their debt ratio even exceeded the warning line of 80.00%.

"Meaningful seminars are beneficial, but I don't think your research is of any use. You are all thinking about how to make money!" Li Weidong said disdainfully.

Li Weidong took off his shoes and wanted to relax his feet. He had walked a lot that day, and he hadn't stopped from morning to night, but his feet were exhausted.

I didn't see a suitable place to put my feet, so I stepped on the leather shoes. A pair of leather shoes worth tens of thousands of dollars bear Li Weidong's feet in this way that shouldn't be.

Seeing Li Weidong like this, Zhou Shuangxi looked around, trying to find something for Li Weidong to stand on.

It's just that Doubing has quick eyes and hands. When he saw a soft stool next to him, he quickly took it and put it next to Li Weidong.

Li Weidong's feet were placed somewhere, and he continued, "I have probably seen the floor plans of several residential areas you built, and the overall feeling is just one word, soil!"

"You can't spend more time hiring a few smart designers to make it more beautiful and reasonable. Don't copy the whole thing, that's not good!"

"There are quite a few communities where you have handed over houses, so I didn't think about asking them how they live, and if there is any inappropriate place, so as to accumulate experience for future projects?"

"Don't build a car behind closed doors. Investing some money in this area will be good for the future. You have to take a long-term view. If you want to make immediate profits, most of them will lose the opportunity to make big money!"

"Don't make money just to make money, but serve products, serve customers, improve word of mouth, and the money will come naturally!"

Although Li Weidong knew that it was an extensive type of real estate at this stage, as long as you had a house, you would definitely not worry about selling it, but he still couldn't help nagging.

"Brother, you are right, our work is still not detailed enough, I will personally handle this matter when I get back!" Chen Gu said in a bachelor's way, there must be no good fruit for sophistry.

"Just know what's in your mind. Don't think that after selling the house, it's over. People who can buy a house now have a high probability of buying a second or third house!"

"This is also your potential customer in the future, and they bought a house. Are relatives and friends going to warm up the pot, will they chat about the house, and a good review can bring many customers!"

"There is also a property management company, which must have a correct attitude. It serves the owners, not to be a boss. As I said earlier, if this is done well, it will greatly improve the company's image!"

Chen Gu smiled and said: "We have been doing property management according to your requirements, and our property company has just been selected as the top ten national property management brands by the industry association!"

"Very good, keep working hard, have the courage to surpass yourself, and pursue excellence!" Li Weidong changed his posture and continued, "I see that you have more than a dozen projects under construction?"

Chen Gu couldn't help wondering what Li Weidong meant, nodded and said, "There are seventeen communities under construction, nine of which can be delivered this year, and thirteen of which have not yet started construction. This year is the year we have invested the most !"

"Now all over the country are starting to sell land to outsiders. We plan to bid for more than a dozen. These places are mainly gathered in first- and second-tier cities. The houses are very easy to sell. As long as you get the pre-sale permit, they will be sold out soon! "

Most of the houses being built now are small high-rise buildings, and the construction period is relatively short. From the beginning to the final delivery of a project, it takes more than one year as short as two years and is enough to complete the return of funds!
Li Weidong nodded, knowing that the current real estate market is relatively good, and the amount of land put into the market is relatively large.

In fact, in the early years, when the welfare housing allocation policy was still in place, there were not many people who were really waiting for the unit to be allocated housing.

Therefore, the market and environment for house sales have already begun to be cultivated, and many people have formed the concept of buying a house and getting married, especially the majority of mothers-in-law!
How can you get married without a house? There are no doors?
From this point of view, the mother-in-law has made a major contribution to the continuous boom in China's real estate market!
"As for commercial real estate, it's been a few years, and there are not many squares built, right?" Li Weidong continued to ask.

Anxia Real Estate and Wanhong Real Estate took different paths when they were established. Li Weidong wanted Anxia Real Estate to take the path of commercial real estate and Wanhong Real Estate to take the path of residential real estate.

Of course, the two can also be taken into account, and they are not very clear about the division, but Li Weidong's intentions are different.

If they were all engaged in residential real estate, why did he bother to set up two companies? Why didn't he concentrate on doing big things!

Chen Gu lowered his head and was embarrassed to speak. He naturally remembered what Li Weidong asked him to do, and their first project was New World Plaza, and since then "New World" has become the logo of their commercial plaza!

However, since the first New World Plaza was built, Chen Gu's thinking has undergone some subtle changes. The payback period is too long. When they recover the cost, the day lily will be cold!
Therefore, in the later projects, the enthusiasm for commercial centers was much reduced, and commercial plazas were only built in some first-tier cities, and the speed was not too fast.

"There are currently three openings, one in each of the three cities of Beijing, Shanghai and Shenzhen, and they are all running well. There are currently four under construction, and they can be delivered in the next two years!"

Even if you are embarrassed, you have to answer Li Weidong's question, otherwise it will be a question of nature!
"Where is the difficulty? Is it the lack of money, or the disapproval of the policy?" Li Weidong shook his head when he heard it. Although he already knew it, he was still not very satisfied when he heard the result again!

"No, not at all!" Chen Gu didn't dare to say that it was because he was slow to make money, otherwise Li Weidong would have taught him, saying that his vision was not long-term enough.

"Commercial real estate is different from residential real estate. Although the repayment period is not so long, the water flows slowly. Only by taking a long-term view can we be friends with money!"

Li Weidong knew what Chen Gu thought, the class still had to be taught, and he didn't pay much attention to it before, but recently he noticed that the company in Luda University started to do commercial projects.

He realized that he had to speed up. Although the market is huge, no one can take it, but the first one to occupy the market will be the winner!
Shopping malls are like battlefields, and the second is defeat!

"And what are you building now? If it weren't for the addition of an office building, it would be an upgraded version of the Wanjia shopping mall, with a few more international brands, and a few more small restaurants to make it a commercial plaza?"

"A successful commercial plaza should be an urban complex that includes shopping malls, supermarkets, cinemas, high-end hotels, office buildings, and apartments!"

"Whether you want to shop, relax, eat, culture, or entertain, you can find it here. It is a large business district independent of other businesses!"

"We must build a commercial plaza to achieve a city center, and we must become a city's business card!"

"Your New World Plaza in Shanghai, I've been there once, it's a waste of land, it's not as good as the one in Beijing!"

Based on his later generations' experience of strolling in Wanda Plaza, Li Weidong processed it into his own words for Chen Gu to listen to, which can be regarded as picking up the wisdom of others.

After Chen Gu listened, he began to think about what would happen when these commercial units were put together, and found a pen and paper from the cabinet next to him, and began to write and draw.

After a while, a piece of paper was full of drawings, Chen Gu said excitedly, "Brother, your idea is really powerful, it's much better than these squares now!"

"Look, this is the sketch of our New World Plaza in the capital. It would be more perfect if we turn it into a shopping mall with department stores, home appliances and clothing, and some big international brands. There is also a movie theater. Entertainment cooperation, Mr. Luo seems to be here tonight, I will talk to him tomorrow!"

"This is an office building. If there is an office building, there will naturally be people. It is most suitable to build an apartment next to it. It can be rented or sold, and it will give us a part of the capital!"

"The hotel, we can cooperate with Ma Gan to build a five-star hotel. Ma Gan and the two of us will definitely make money by cooperating!" Chen Gu said so excitedly that he even called out Guo Huai's nickname.

"Brother, you are really amazing!" After Chen Gu finished speaking, he calmed down and said sincerely.

"Okay, I just have an idea. Go back and study the specifics to see if it is feasible!" Li Weidong is not uncommonly boastful about copying other people's ideas.

"It's so feasible, I'll ask the design institute to change the design plan, and we'll build an urban complex!" Chen Gu said, patting his thigh.

Li Weidong waved his hand, telling him to do a good job, don't jump around like that, and then looked at Huo Rui. After thinking about it, he seemed to have nothing to say, mainly because Huo Rui was too steady.

Huo Rui watched Li Weidong look over, and quickly sat up straight. He was different from Chen Gu and the others. His wife, children and parents were not in Qizhou, so he seldom came back.

So I don't have much time to communicate with Li Weidong, three or five times a year is not bad, compared to their small gang, Huo Rui is considered a different kind.

From the beginning, IKEA's positioning is to focus on home furnishing, as long as they produce everything for family life, and later develop into office supplies.

Moreover, almost all of their products are their own brands, and each product has an independent company, which has resulted in a large number of companies under the name of IKEA and a large number of employees.

In the past few years, IKEA has opened more than a dozen home furnishing stores across the country. Although the number is small, the quality is high, with annual sales of more than 20 billion and net profit of nearly [-] million.

This is what Li Weidong did not expect. The company he established purely out of gratitude, was completely beyond his expectations, and could contribute [-] million yuan in profits to him every year.

Those who passively lent Li Weidong’s ID card back then, as long as they didn’t sell their shares in IKEA, would receive a dividend of 10,000+ per year. If you consider the value of the shares, all of them are millionaires.

But seeing Huo Rui's expectant eyes, Li Weidong still said, "I'm very relieved at IKEA, it's better than I imagined, so keep going steadily!"

Li Weidong hesitated for a while and continued, "But there is one thing, there is something wrong with your pricing. I have been to this store in Qizhou and bought a lot of things. The things are very good. It's nothing to say!"

"But in the process of shopping, I heard many people say that it is very expensive. Your pricing strategy is the same price across the country. This is your advantage, but it is a disadvantage in places like Qizhou. Can you get a discount? You can find an expert Ask for some advice and see if there is a way to achieve both!"

"Of course, the price can be discounted, but the quality must not be discounted. A certain profit margin must be maintained. If it is too high, it will be easy to be too high, and if it is too low, we will not be able to lose money and make money!"

"Chairman, our pricing strategy is to let white-collar workers who can't afford high prices buy high-quality goods, and some groups may not be very suitable!" Huo Rui said after thinking for a while.

"Of course, our nationwide unified price has indeed encountered some troubles in the newly opened stores recently, and we are also studying how to solve this problem!"

"Nowadays, in big cities like Beijing and Shanghai, although the various costs are high, the overall profit is higher. In some second-tier cities, the cost is low but the profit is low!"

"Well, as long as you are aware of this problem, you can solve the problem when you encounter it. There are always more solutions than difficulties!" Even if Li Weidong has decades more experience than them, he can't solve this problem, so he can only encourage them spiritually. .

It is possible to reduce the price uniformly, but you can't be ruthless. The reduction is all profit. Even if Li Weidong agrees, other shareholders will have opinions.

After Li Weidong finished speaking, he saw Liu Dachun and Doubing in the direction. He had no intention of talking to these two people. They ran back to Qizhou if they had nothing to do. If they were not at their own expense, Li Weidong would definitely not be able to agree.

Although Liu Dachun and Doubing were a little disappointed, they also knew that Li Weidong had said enough to them, and without Li Weidong's words, they would not be able to come from behind.

"Brother, Mr. Jiang and Mr. Fu from Anyu Capital are with us. We arrived in Qizhou this afternoon, and they also live in this hotel!" Seeing that Li Weidong didn't have much interest in them, Liu Dachun said intentionally or unintentionally.

"Oh, they're here too, but I forgot about them, I should welcome them today!" Li Weidong slapped his forehead and said, these are the two people he cares most about recently.

"Mr. Jiang arrived at the hotel and went back to the room after eating something. Mr. Fu, her assistant and Mr. Tong went out after four o'clock. I wonder if you're back now?"

Guo Huai is the person in charge of the Four Seasons Hotel, and he pays special attention to the guests who come to Li Weidong. Hearing what Li Weidong said, he immediately rescued Li Weidong.

It's not your fault if people don't stay in the hotel, you don't have to be so sad!
"I went out at four o'clock, and it's 09:30 now. Why haven't I come back yet? Call me and ask where you went?" Li Weidong glanced at his watch and said in surprise.

(End of this chapter)