The Age of Rebirth

Chapter 565 Brand Effect
When Li Weidong called, Liu Dachun was having a meeting in the conference room, and it was a very important meeting for the appointment of the new high-level personnel of the company.

Seeing that it was Li Weidong's call, he didn't have time to go out to answer it, so he had to signal the other people in the conference room to keep quiet before answering the call.

It was in such a quiet environment that Li Weidong scolded him a few times, without even giving him a chance to explain.

At this time, the sound insulation effect of the phone was not good. The people in the conference room could hear Li Weidong's words clearly, and their faces were somewhat embarrassed.

Of course, it might be Liu Dachun who was more embarrassed. Hearing the busy tone from the phone, Liu Dachun put down the phone resentfully.

Originally, he wanted to take this opportunity to show his subordinates the close relationship between him and Li Weidong, the actual controller of the company.

Now Li Weidong is the actual controller of Anjuke's major shareholder, which has been fully disclosed, and has been intensively publicized.

If Liu Dachun can show his relationship with the company's actual controller in front of the new company's management at this time, his position as chairman will be strengthened to a certain extent.

It's just that Li Weidong didn't play cards according to common sense, and didn't give him a chance to speak at all, and ended the call with two sentences.

Of course there is embarrassment, after all, he was trained in front of his subordinates. Of course, in another dimension, it just shows that he and Li Weidong are close.

At least Li Weidong would call him himself. If it was someone else, he might only need a call from the secretary to let him know.

Liu Dachun knocked on the table, making the company leaders and directors of various departments present in the meeting room focus on him.

When everyone looked over, Liu Dachun said seriously: "Let me say a few words, this personnel adjustment is basically over, and there will be no changes in the short term. I hope that the two newly appointed vice presidents and several directors can enter the office as soon as possible. Working status!"

According to the normal process, these newly appointed leaders will have a brief speech, but now Liu Dachun is not in the mood.

Time is tight, and they can only say one thing to express their position, they must work hard, do their best, and do their duty.

After these newly promoted leaders had finished expressing their opinions, Liu Dachun continued: "I hope you will do what you say, and I also hope that everyone here will cooperate with Mr. Tong to strictly implement the strategy formulated by the company's board of directors and complete the goals set at the beginning of this year!"

"Everyone, don't lose the chain. If you don't reach the target in the end-of-year assessment, the big boss may not care about us three melons and two dates. At most, he will scold me a few words!"

"But everyone knows what kind of temper I am. If any of you lose the chain, don't blame me for not being sympathetic. You should leave!"

"If someone breaks the law, he will have to spend the rest of his life in prison, eating at a fixed time, sleeping at a fixed time, and working at a fixed time!"

"Everyone, don't take it seriously. Last year, one of our vice presidents was sentenced a few days ago. Now not only is the beauty of Xiangche gone, but he also has to work on the sewing machine for more than ten hours a day!"

"The administration department has to sort out this matter, let every employee learn and write down their learning experience, so we must take it as a warning!"

Hearing Liu Dachun's order, the director of the administrative department immediately stood up and said, "Chairman, don't worry, we will definitely convey it to the hearts of every employee!"

A person like Liu Dachun who has been in the rivers and lakes has a bit of a rivers and lakes in his character, and he has no scruples in speaking, and he naturally has a bit of gangster air.

It is this kind of gangster spirit, but it is a skill to subdue this group of highly educated management.

"Mr. Tong, do you have anything else to do? If not, shall we adjourn the meeting?" Liu Dachun asked Tong Jiajia, the newly appointed general manager next to him.

"No!" Tong Jiajia shook her head and said, somewhat depressed.

Tong Jiajia also did not expect that at the meeting where she was appointed as the general manager today, Li Weidong would actually make a call.

Although the call scolded Liu Dachun, it disrupted the order of the meeting.

Liu Dachun wanted to end this meeting quickly to deal with what Li Weidong said. This originally important meeting could only be ended hastily.

Tong Jiajia thought to herself, it seems that her job as the general manager is not so smooth.

In fact, after the Spring Festival, Tong Jiajia faintly felt a slight difference. Although Liu Dachun looked unchanged on the surface, he actually regarded her as a potential opponent.

Chairman and general manager, if these two positions are not held concurrently by the same person, it is very unlikely that the rights of the two are restricted and divided only by the system.

The chairman and the general manager seem to have different divisions of labor, but after careful consideration, this division of labor itself has overlapping parts, which is a check and balance of power.

No chairman wants to focus on the practical matters of decision-making direction, and no general manager is willing to do some specific things only, and can't speak out in decision-making and be a respondent.

Now that Tong Jiajia is the general manager, she originally thought that she would definitely be able to deliver her inaugural speech at the meeting where she made her first official appearance.

But now all this has been ruined, but no one complains about this matter, it can only be said that Li Weidong's call was "too timely".

"Well, the meeting is over!" Liu Dachun said domineeringly, the company is still under his control.

In fact, this kind of situation is not only staged in Anjuke, many companies under the name of Li Weidong are doing this kind of separation of chairman and general manager.

Anjuke is just a microcosm of this division of power, and relatively speaking, their excessive power is relatively harmonious.

After all, whether it is Liu Dachun or Tong Jiajia, they have followed Li Weidong very early. The difference in status and qualifications between the two is not big, and they still have some scruples in their hearts.

"Mr. Tong, what's the matter now? If you're okay, go to my office and have a chat?" Liu Dachun said to Tong Jiajia.

Tong Jiajia nodded straightforwardly and said, "Okay!"

In fact, if Liu Dachun didn't say this, Tong Jiajia would go to find Liu Dachun, after all, she could hear the boss's phone call clearly just now.

When Liu Dachun walked into the office, the first thing he did was to turn on the computer on the desk and open the company's website.

A webpage that seemed perfect to him, in Liu Dachun's eyes, China Red is so beautiful, in fact, not only on the website, but also in their stores.

"Why doesn't my brother look pleasing to the eye?" Liu Dachun looked at the webpage and muttered to himself.

"President Tong thinks our official website is not good-looking, and the effect is not good?" Liu Dachun looked at Tong Jiajia and asked suspiciously.

"The effect is definitely good. After all, judging from the feedback from the marketing department, the number of customers at each of our doors has increased significantly in the past few days, and the trust in us has increased significantly!"

"The chairman's brand effect is still very obvious, which is much better than when we invited those popular celebrities to advertise!"

"As for the good looks, the benevolent see the benevolent and the wise see the wisdom, but it is somewhat high-profile, and it may not be in line with the chairman's idea!"

Tong Jiajia said carefully, in fact, when Liu Dachun proposed to make this publicity plan, Tong Jiajia had such an idea in mind.

However, considering the possible advertising effect, these are naturally buried in my heart.

And from another point of view, it is not her who is being criticized, but the effect is everyone's.

That being the case, why not do it?

"What kind of bad idea did the brat Doubing come up with?" Liu Dachun complained.

The idea of ​​this kind of publicity was originally proposed and used by Doubing, and the effect is very good.

According to him, their burger sales have doubled that day since the promotional slogan was launched and the celebratory discount was launched.

Liu Dachun followed suit. Although they did not sell houses as quickly as Doubing sold hamburgers, the number of customers willing to buy houses has increased significantly these days.

When Liu Dachun thought of Doubing, his cell phone rang, and the phone number showed that it was from Doubing.

"Tell me if you have anything to say, I'm busy with a meeting!" Liu Dachun answered the phone and said unwillingly, if it weren't for the bean cake, he wouldn't have been complained by Li Weidong.

"Brother Li just called me and asked me to delete the promotion, did you call me?" Douban asked eagerly.

"That's right, I just said that you are unreliable in this matter. Brother Li is such a low-key person. If you use him as an advertisement, don't you think your life is long?"

Liu Dachun was happy, and his words were ambiguous, and he didn't say whether Li Weidong called him or not.

"I can't say that. Brother Li's advertising is much more effective than inviting celebrities. Besides, why don't you do the same thing? I saw the banner hanging at the door of your Anjuke after get off work yesterday!"

"Don't say these are useless, have you deleted them?" Liu Dachun asked tentatively.

This is his former younger brother, but now he is not only on the same level, but also vaguely taller than him, and there are quite a lot of key ideas.

"Of course it has to be deleted. Now they have asked someone to deal with it, especially on the website. As for the stores below, how can the order be conveyed so quickly!"

"You really have a trick, you dare to do this kind of thing!" Liu Dachun said with a smile as soon as he heard what Doubing was up to.

This might not be a good idea. The main reason is that Li Weidong's brand effect is too strong. How does it feel to do business with the richest man in the world?
Especially the bean cake burger restaurant, with such a large sales volume every day, how could he easily give up this opportunity to make money, even if he gave up, the employees below would not want to give up, they also have assessment indicators.

Liu Dachun hung up the phone, and naturally said to Tong Jiajia: "Hurry up and find someone to deal with the website, and ask the operation department to send documents to the branches in various places. Hanging such banners in the store is not allowed!"

It is not allowed to hang it in the store, but it can naturally be hung outside the store. Even if it is discovered later, it will be corrected slowly, and it will be done after hanging him for three to five months.

It's just a pity that their website missed an opportunity to promote. Originally, they also launched an online assisted house inspection service, hoping to take advantage of the trend of the Internet.

Taking photos of houses and putting them on the Internet for preliminary selection by house buyers reduces unnecessary house inspections, improves the success rate of house inspections, reduces transaction costs, and improves service awareness.

Tong Jiajia replied: "Okay, I will arrange it now!"

After talking about it, Tong Jiajia felt that something was wrong. These things should have been within the purview of her general manager. Why wasn't she the one who gave the order?
It seems that we have to give each other time to adapt to this change in identity.

At this time in Hong Kong Island, Li Weidong made several phone calls in a row, and he was really annoying, so he assigned the job to the secretary Chen Jun.

Ask Chen Jun to check the list of subsidiaries under his name one by one. As long as there is an official website, all those that advertise under his name will be deleted.

"Don't pay too much attention to it, a free advertisement, the key effect is so good, fools don't need it!" Liu Jinhui comforted her with a smile, but there was a bit of schadenfreude in her smile.

"Why do I feel a little cursing? Who do you think is a fool?" Li Weidong frowned, looked at Liu Jinhui, and asked suspiciously.

His brand effect was fully used by these subordinates. When he chose to take the initiative to announce that he was a shareholder of Ruibosi Holdings, Zheng Sijing proposed the brand effect.

He even said that Li Weidong's name might cost hundreds of millions of dollars in advertising fees. Now it seems that what he said is true, he is speaking for himself.

"You see, you are thinking too much, how could a fool be the richest man in the world?" Liu Jinhui said, patting Li Weidong on the shoulder.

"If you tell a lie, you have to pay attention to your expression. With your expression, a fool will know that you are lying!" Li Weidong said, pointing at Liu Jinhui's expression.

"Yes, yes, all fools know it!" Liu Jinhui supported Li Weidong's shoulder, almost laughing.

"You are the fool, let me tell you something serious!" Li Weidong opened Liu Jinhui's hand and said.

"Say it!" Liu Jinhui was still smiling.

"Some time ago, I looked at the suggestions given to the company by those consulting companies, and each of them raised the issue of the company's financial management with heavy pen and ink!"

"It is said that the company's financial dependence on external sources is too high, and it is believed that the company does not pay enough attention to financial management!"

"Do they think Yong'an Accounting Firm is not qualified for audit work?" Liu Jinhui said a little unconvinced.

Although most of the work in her accounting firm comes from the company under Li Weidong's name, it does not mean that their professional level is poor.

Moreover, Wing On Accounting Firm also cooperates with several listed companies and becomes the audit accounting firm for their annual reports.

At least in this industry, it can be regarded as a prestigious company. Now that it is being questioned, it is normal for Liu Jinhui to have a little temper.

Li Weidong shook his head and said, "You misunderstood. In fact, these consulting companies think that the company's audit work is very good!"

"But auditing is only a result, and financial management is a process. This does not conflict with auditing, and it is also a complementary work!"

"Then what do you mean?" Liu Jinhui asked with some doubts.

"Hey, I was misled by you!" Li Weidong shook his head and continued: "They suggested that the company add a chief financial officer!"

"I think this suggestion is very reasonable. The company has grown in size, so it should need a CFO to serve the company's strategy and long-term development!"

"Let me go? Isn't that okay?" Liu Jinhui asked in surprise.

Li Weidong patted his forehead, lay on the back of the chair with a smile covering his face, and then said with a suppressed smile, "Did I say we're going to open a mom-and-pop store?"

(End of this chapter)