1850 American Gold Tycoon.

Chapter 327 A good start
After dark, the Crystal Palace shopping mall is brightly lit, and the business hours of the shopping mall are from [-]:[-] am to [-]:[-] pm.

Such long business hours are rare in New York, but even in the middle of the night, the traffic in the Crystal Palace shopping mall is still very impressive.

Thousands of kerosene lamps are like fireflies at night, illuminating the Crystal Palace shopping mall as bright as day.

From a distance, the Crystal Palace mall looks like a shining pearl in New York City.

When the shopping mall was closed, Van Daze did not go home, but stayed in the office of Crystal Palace and couldn't wait to count the turnover on the opening day overnight. He had waited for two full years for this day.

The success of the opening day of the Crystal Palace also made him finally let go of the heart that has been hanging.

Facts have proved that his decision to pool the assets and resources of the entire family and make a big bet with Liang Yao to jointly open the Crystal Palace shopping mall was correct.

After the opening of the mall, the business that Fan Daze's family had questioned disappeared on this day, and he became the idol and savior of everyone in the family.

Early the next morning, Liang Yao had just woken up, and while he was having breakfast, Fan Daze grabbed the ledger and ran excitedly to Liang Yao's estate on the Hudson River.

"You haven't had breakfast yet, have you? Since you're here, let's sit down and have breakfast together." Liang Yao wiped his mouth with the napkin on the table.

"The turnover of the directly-operated store in the Crystal Palace shopping mall reached 38521 US dollars yesterday, 71 gold membership cards were sold, 1859 silver membership cards were sold, and 8905 bronze membership cards were sold." Fan Daze spoke in an excited tone.

Although he stayed up all night last night in order to count the turnover of various directly-operated stores, and he is not young, he is 48 years old this year, but he still maintains a very excited state of mind.

There are two types of stores in the Crystal Palace shopping mall. One is the directly-operated store of the Crystal Palace shopping mall. The direct-sale store does not charge any store rent. The Crystal Palace Department Store provides free guidance on operation and training of shop assistants, and uniformly participates in promotional activities held by the Crystal Palace.

The requirements for qualifying for direct-sale stores in the Crystal Palace shopping mall are relatively strict. The current 333 direct-sale stores in Crystal Palace are all high-quality stores in New York carefully selected by Fan Daze in the past two years.

However, there is a price for obtaining the qualification of a direct-sale store, that is, according to the actual situation of the store, transfer 25% to 50% of the store's shares to Crystal Palace Department Store.

The other type of store is a third-party store. The requirements for third-party stores entering the Crystal Palace are relatively loose. After passing the audit, they only need to pay the store rent and related service fees of the mall on time.

Of the current 520 stores in Crystal Palace, 187 are third-party stores.

Directly-operated stores and third-party stores are also well distinguished. The signboards of the directly-operated stores have a very conspicuous Crystal Palace Department Store and the logo and the words of directly-operated stores, while the third-party stores do not.

A daily turnover of US$38521 is indeed a very good result, and this is only the turnover of directly-operated stores. Counting the turnover of third-party stores, it is very likely that the daily turnover of Crystal Palace Mall was about US$5 yesterday.

That's equivalent to an average of 10 cents every New Yorker spent at Crystal Palace yesterday.

According to Liang Yao's knowledge, the average daily turnover of Stewart's Marble Palace is about 13500 US dollars, which is far less than that of the Crystal Palace shopping mall, which came from behind.

Of course, such a high turnover also has the bonus of activities on the first day of opening, as well as the bonus of freshness, and the subsequent turnover may drop.

The membership card mentioned by Van Daze is the membership card of the Crystal Palace mall, and the membership card can be used in all directly-operated stores.

Members of the Crystal Palace shopping mall are divided into three levels, namely gold, silver and bronze.

Gold members need to pay an annual fee of 350 US dollars, mainly for the wealthy class in New York. In addition to enjoying a 7% discount on all products in the store, gold members also enjoy special horse-drawn carriages for shopping malls, priority reception, and can ask the waiter to accompany them throughout the shopping process. And free door-to-door service for any goods anywhere in New York State.

The silver membership card needs to pay an annual fee of 20 US dollars. It is mainly aimed at the middle class in New York. In addition to enjoying a [-]% discount on all products, the silver membership card also enjoys free door-to-door delivery in New York City.

The bronze membership card requires an annual fee of 2 US dollars, mainly for the working class in New York, and enjoys a [-]% discount on all products.

In other words, on the first day of opening, the Crystal Palace Mall earned $79840 in membership fees alone, which is a good start.

"Good results, congratulations Mr. Fan Daze, within a few years, you will replace Stewart and become New York's retail king." Liang Yao congratulated.

"You are. You are the largest shareholder of Crystal Palace Department Store." Van Daze laughed.

Liang Yao and the Fan Daze family each held 50% of the shares in Crystal Palace Department Store, but since Liang Yao provided the land for the construction of the mall, Fan Daze transferred 20% of the shares to Liang Yao.

In the end, the shares of Crystal Palace Department Store consisted of 70% by Liang Yao and 30% by the Van Daze family.

Although the Fan Daze family only holds 30% of the shares, the family assets have increased in value compared to before, so there is no complaint.

"Yesterday, we sold 182 sewing machines and 15000 liters of kerosene. Butterfly Sewing Machine Factory said that they only have 500 sewing machines in stock. We can't sell 500 sewing machines for a few days. And kerosene, we only sold kerosene yesterday. Selling 15000 liters is because we only delivered 15000 liters of kerosene yesterday," Van Derze said.

"The sales of ready-made garments are also very good, but most of the ready-made garments come from garment factories in California and need to be shipped from California. Are you also considering setting up a garment factory in New York, which can save a transportation link and reduce the cost of ready-made garments?" the cost of."

Sewing machines and kerosene were the best-selling items on the opening day. These two items alone contributed $19970 in turnover.

"I will increase the supply of sewing machines and kerosene in the future." Liang Yao said after gargling.

He has been working hard to increase the output of sewing machines and kerosene, but the increase in output cannot be raised overnight.

As for garment factories, he is not considering opening a new one in New York.

The number of immigrants in California is increasing rapidly, and Liang Yao must provide enough jobs for these immigrants to stabilize the social order in California.

At this time, it would be foolish to transfer valuable local California jobs to New York for a small profit.

"Mr. Backhouse said that as long as we are willing to go to Boston and Philadelphia to build shopping malls similar to New York's Crystal Palace, he can give us a piece of land in the downtown area for free. These two cities are also worth developing markets." Van Daze's eyes flickered scorching light.

Businessmen in this era are very aggressive. Once they succeed in a certain business field, they will quickly seek expansion and want to monopolize the entire field.According to high emotional intelligence, it is full of adventurous spirit.

"As long as enough funds can be raised, I have no objection to expansion without affecting the operation of the Crystal Palace shopping mall in New York." Liang Yao said, "If Mr. Backhouse is really enthusiastic and insists on giving us land, we can't refuse Just accept the kindness of others."

This is Liang Yao's attitude. His focus is on the California and Pacific Railways, and his own energy and funds are limited. As for the retailing in the east, he will let Fan Daze figure it out by himself.

As long as Crystal Palace operates well, its service scope can not only radiate New York City, New York State, but even neighboring states and counties.

Liang Yao is not in a hurry to expand to Philadelphia and Boston.

For the next few days, Liang Yao would just read newspapers, read books, and pay attention to the progress of the presidential election.

The gratifying thing is that Fillmore is in very good condition, of course, the form is also very good.

As a politician, he doesn't have much experience in politics. Pierce, who has been relying on the background and luck, is obviously not smooth enough to be vulgar. When faced with the key issue of how to treat black slaves, Pierce not only can't play Tai Chi, but also clearly shows that Sympathetic to the tendencies of the slave states of the South.

This kind of behavior is no different from the politicians of later generations chanting black lives in front of right-wing white male voters.

Pierce's inappropriate words and deeds caused Pierce's approval rating in the Northern Free State to drop all the way.

The poor approval ratings gained in the southern states can't make up for Pierce's loss in the north.

The situation in other states is not very clear to Liang Yao. At least in New York State, Fillmore's 35 electoral votes are stable.

As long as he gets 35 electoral votes from New York State, even if Pierce loses 15 electoral votes from Virginia, the largest slave-holding state, it is not a bad result.

"How about it? Want to have a drink together?"

Vanderbilt dropped by with a bottle of brandy.

"I'm so happy, are you here to talk to me about the transfer of New York's Sobitz Wharf and Stamford Wharf?"

Liang Yao, who was clipping newspapers, temporarily put down the work at hand.

Liang Yao guessed that Vanderbilt's visit today was to discuss with him the transfer of Sobitz Wharf and Stamford Wharf.

He is gradually taking over the shipping empire that Vanderbilt once created. The assets of Vanderbilt's shipping empire include not only ships, but also a large number of wharves and the right to operate routes, which is a huge asset.

"No, we don't talk about business today."

Vanderbilt didn't look out at all, as if he was at home, he casually grabbed two clean wine glasses from the kitchen cupboard, and then poured brandy into the two empty glasses.

(End of this chapter)