Winners in life: starting from the street writer

Chapter 156 Perfect Level Talent

Switzerland.

As the largest gathering place of watch brands in the world, Patek Philippe, Vacheron Constantin, Jaeger-LeCoultre... all set their headquarters here.

As one of the top luxury watch brands, Patek Philippe does not need to repeat its honor.

There is such a sentence on the bezel, except for Rolex and Patek Philippe, none of them have the ability to withstand inflation.

However, in the past few years, Patek Philippe, which is managed and operated by the family, has been somewhat unable to support it.

Facing other powerful challengers, the Stern family who owns Patek Philippe is also struggling.

It even had to sell a factory that had been held for more than 20 years to Rolex, which shows how tight its cash flow is.

Under such circumstances, it is only natural for the Stern family to want to sell Patek Philippe.

Speaking of which, the Stern family also took the Patek Philippe brand as their own from the Patek and Philippe families, the two founders of Patek Philippe, and has been operating it for nearly a century.

In the early years, Patek Philippe was extremely brilliant, and even seemed to be firmly seated on the throne of the watch brand.

However, with the reshuffle of the luxury goods market, Swatch annexed Omega, Blancpain, Longines and other brands one after another, becoming the largest watch group in Switzerland.

For the other half, Richemont Group has successively acquired Vacheron Constantin, Jaeger-LeCoultre and other brands as its own, consolidating its position as the leading luxury watch brand.

Facing the bite of many brands under Richemont and Swatch Group, Patek Philippe can be described as precarious.

In the future, the Stern family will no longer have to sleep and eat, and the wealth obtained from selling Patek Philippe is enough for their family to pass on for several generations.

The news about Patek Philippe's sale to Summit Group was quickly learned by the outside world, which caused an uproar.

As a Patek Philippe Group with a market value of more than [-] billion US dollars, it has always given many ordinary people the impression of being noble.

Unexpectedly, now it has fallen to the point of prostitution.

However, selling himself to the summit group is not a big grievance to Patek Philippe.

After all, under the summit group, there are also luxury brands such as Zegna, Ferragamo, and Prada.

From suits, shoes, women's clothing, luggage, hotels, everything is available, except for a watch brand, which is now also owned by Patek Philippe.

After taking down Patek Philippe, Summit Group may surpass Richemont and Kering Group at any time.

Even many media are feeling that a new round of luxury brand reshuffle is coming soon.

Many independent luxury brands may be acquired by Summit Group at any time.

After all, the origin and capital composition of Summit Group have never been known to the outside world.

But from the acquisition of Patek Philippe, the one-time payment of tens of billions of dollars is enough to see how strong the top group's financial resources are.

In fact, several major brands under the Summit Group, after successively changing their creative directors, have given all the answers to consumers, which has aroused considerable enthusiasm.

In addition to the classic models, miumiu has several women's clothing, which frequently hit the circle of friends, and the sales are very impressive.

Prada's summer clothes and bags have ignited the consumption enthusiasm of countless fans.

In the circle of luxury goods, the performance of Prada and miumiu also made other brands look sideways.

The importance of a creative director to a brand can be seen when Chanel loses Lafayette.

After the death of Karl Lagerfeld, Chanel did not say that it fell apart, but at least it no longer had the confidence to dare to fight against the three major luxury groups.

Even the Widmore family, which owns Chanel, is no longer so firm in holding Chanel, intentionally or unintentionally revealing the tone of selling to the outside world, wanting to hear quotations from the outside world.

In terms of Chanel's turnover, it is no worse than Hermes. Even though the influence gap between the two is not small, the market value is estimated to be 700-1000 billion US dollars.

Such a high price is not something that even a cat or a dog would dare to quote.

The level of the investor's profession is improved, and the system also provides an exchange privilege.

Five top-level talent recruitment coupons can be exchanged for a perfect-level talent exchange coupon.

The so-called perfect level is the ceiling level of any profession.

Taking luxury brands as an example, Karl Lagerfeld, the legendary designer of Chanel, was evaluated as a perfect designer by the system.

You know, although the Chanel brand was founded by Ms. Coco Chanel, the equity has always been in the hands of the Widmore family.

After Ms. Chanel passed away, Chanel fell into a downturn.

It wasn't until the Widmore family invited Karl Lagerfeld over that Chanel was rejuvenated.

A series of classic shows have cast Chanel's brilliance and today's market value of hundreds of billions of dollars.

This is the value of a perfect talent!
Top talents are also the treasures of various companies, but they are still far from perfect talents who can carry a company forward with their own strength.

This time, the valuation of Jianjia’s financing has doubled compared to when it was launched, which is just enough to exchange for a perfect talent.

Without hesitation, Shen Hao immediately recruited a perfect designer.

"Wayne, male, 35 years old, graduated from Central Saint Martins College of Art and Design, and currently serves as the creative director of YSL..."

Shen Hao clicked his tongue slightly, he became the creative director of YSL at the age of 35, which is really amazing.

However, it is not surprising that a perfect level talent can achieve such a result.

According to the systematic evaluation, only top talent can be perfectly qualified for the position of creative director of a luxury brand with a market value of billions of dollars.

Even if he works as the creative director of LV, Prada, and Chanel, a brand with a market value of more than [-] billion US dollars, he will hand over qualified works and not disappoint fans too much.

But if you want to lead a brand to reach the level of [-] billion US dollars, only perfect talents have this ability.

Such a valuable talent must be sent to Prada.

The top talents arranged in the past can be used as assistants to Wayne.

Shen Hao still has high hopes for Prada.

It doesn't make sense, with Wayne in charge, it can't compare to a Chanel that has lost its soul, Karl Lagerfeld.

Moreover, in the systematic evaluation, Wayne is one of the few all-rounders.

Whether it's men's and women's clothing, or bags, or even make-up and perfume, they are all proficient in everything and cover a wide range.

It is extremely rare for ordinary people to be proficient in one field.

As a perfect talent, Wayne is definitely at the level of a big devil in the luxury circle.

The most frightening thing is that Wayne is only 35 years old and can play for Shen Hao for decades.

Even if you grind slowly, you can push Prada to the level of Hermes and Chanel.

……

Familiar luxury brands are almost all owned by prominent families, and Kering Group is no exception.

François Pinault, also known as Pinault the Elder, was the first to run a timber company.

The sharp-eyed old Pinault keenly grasped the opportunity to make a fortune, took over the paper mill in Chapelle-d'Ablay, which was facing economic difficulties at the time, and then sold it to the Finnish UPM Group, making a fortune.

Later, the old Pinault chose to list the company on the Paris Stock Exchange. It was a coincidence that he acquired 1999% of the shares of Gucci Group in 42.

Since then, it has been out of control, and has successively won luxury brands such as Saint Laurent, Bottega Veneta, Balenciaga, and Brioni.

Compared with the Richemont Group, which has a soft spot for watch brands, it dominates the field of hard luxury goods.

Kering Group is the most direct competitor of LVMH.

The six blue-blooded brands respected by the fashion circle are Dior, Chanel, Louis Vuitton, Gucci, Prada and CK.

The LVMH group owns Dior and Louis Vuitton.

The Widmore family owns Chanel.

Summit Group owns Prada.

Kering Group also has Gucci as its brand face.

However, the judging criteria for Blue Blood Red Blood is only the brand's ready-to-wear line.

Because Hermès started out as a bag, it is at a disadvantage in the rankings and is classified as one of the "eight red bloods".

Among the eight red blood, Giorgio Armani, Givenchy, Valentino, Saint Laurent, Versace, Hermes, Lanvin, Burberry.

Kering Group owns Yves Saint Laurent, which is not inferior to Givenchy owned by LVMH Group.

The so-called blue blood and red blood are only discussed by some boring outsiders.

Like many rising stars, such as Bottega Veneta and Balenciaga, they are no less influential than Lanvin and Versace.

Kering is now in charge of Henri Pinault, son of the elder Pinault.

The son inherits the father's business, which is clearly played by these families, and does not give outsiders any chance to usurp control.

As far as the Pino family is concerned, it is one of the few families that is very friendly to China.

The lost heads of rats and rabbits in Yuanmingyuan were donated free of charge by the old Pino, which gained a lot of domestic favor at that time.

But when Little Pino heard the report, he was in a bad mood immediately.

"Wayne is leaving?"

Little Pino looked flustered and angry, "Why wasn't there any news before?"

Recently, things have not been going well for Kering Group.

First, Danny Lee, the creative director of Bottega Veneta, chose to resign, causing the stock price of Kering Group to plummet. Earlier, relying on Danny Lee's cloud bag, Bottega Veneta's turnover soared.

Losing such a top designer, Kering Group is also very heartbroken, but it can barely bear the loss. There are also backup designers who can take over at any time, and at most it will suffer a period of pain.

But Wayne is different. Little Pino has high hopes for Wayne, and even let him be the creative director of YSL.

And Wayne did not live up to Pino's trust. After taking office, he created several explosive series one after another.

At first, some old people from YSL were quite critical of Wayne.

But soon, they were impressed by Wayne's erudition and breadth of knowledge.

This is a genius, and an epoch-making genius who can lead YSL to catch up with the geniuses of Hermes and Chanel!
Originally, Pino wanted to observe Wayne for a while, and then give Wayne a lifetime contract.

Unexpectedly, Wayne submitted his resignation suddenly, which completely disrupted his plan.

"Check it out, which company will Wayne go to after he leaves?"

Little Pino's complexion was not very good-looking, and his cold look made the secretary tremble.

"It is said to be Prada, but we haven't found out whether it is the smoke bomb released by other brands. After all, LVMH, Chanel and Hermès are all very greedy for Wayne, and they have poached corners many times before."

The secretary answered cautiously, for fear of offending Pino.

"damn it!"

Little Pino knew very well that Wayne's departure would be a foregone conclusion, and what he could do now was to minimize the loss of Wayne's departure.

"Continue to check for me, I want to see who poached our people!"

As the head of the Kering Group, Pino Jr. naturally couldn't tolerate others poaching him, and he was a strategic talent like Wayne.

Soon, the news was confirmed.

Prada directly announced that Wayne will take over the position of creative director. The previous creative director Stan will continue to be responsible for Wayne, as Wayne's assistant, responsible for the design of men's and women's clothing business.

"Snapped!"

After listening to the secretary's report, Little Pino smashed an exquisite porcelain worth hundreds of thousands of euros to pieces.

"Damn, they are so brave!"

Little Pino couldn't help being angry. Letting a talent like Wayne join Prada would definitely be even more powerful.

Among the five big blue bloods, the LVMH group is the only one, sitting on the two major brands of Dior and LV, and Chanel also has the wealth left by Karl Lagerfeld, as well as willful capital.

It can be said that the blue blood status of Gucci and Prada is not so stable.

But with Wayne in charge, it will be a matter of time before Prada surpasses Gucci.

"Go, let someone find me the creative director of a brand under Summit Group, and the annual salary will be increased by 50%!"

Little Pino was also in a hurry, and directly told the secretary to dig someone out.

Dingfeng dared to poach their Kaiyun people, there is no reason why Kaiyun can't poach the other side's corner.

But he never expected that the creative directors of several brands under Summit Group rejected Kering's poaching without hesitation.

50% salary increase, can't recruit people?

Little Pino was also shocked, but also a little envious.

Such a loyal talent, why doesn't Kering Group have them?

In the fashion circle, it is common for creative directors of various brands to change jobs.

Some even simply created their own brands, which won the favor of several giants and achieved financial freedom.

For example, Tom Ford, the self-created brand of the same name, is valued at billions of dollars, and the cosmetics business makes giants like Kering have to look at it differently.

Just as Pino was getting annoyed, Summit Group made repeated moves. First, it completed a syndicated loan of US$30 billion, which was funded by several foreign banks.

In view of the fact that Patek Philippe has just been acquired and has multiple luxury brands, the market value exceeds 400 billion US dollars.

Summit Group's financial situation is also very good, and the loan was completed very quickly.

For luxury brands, the biggest annual cost is marketing expenses, such as Chanel's annual marketing budget, which is as high as more than one billion US dollars.

Annual big shows, new product launches, online advertising marketing, shooting promotional videos...

Without sufficient financial support, such marketing costs cannot be afforded at all.

Tom Ford, who left Gucci earlier to do it alone, can't support it now. He plans to seek a strong buyer, retain his position as creative director, and cooperate in the brand management.

Mr. Armani also intends to sell the brand, which reflects the plight of independent development, and it is more likely to survive in a group for warmth.

Shen Hao has little interest in Armani.

But Shen Hao is still interested in the Tomford brand.

Coincidentally, Zegna had previously reached a cooperation with Tom Ford and was responsible for the production of Tom Ford's men's clothing. Tom Ford himself was only responsible for the design. This is also a disguised form of saving money, which is understandable.

In order to win over Zegna, Tom Ford took out 15% of the shares.

Now that Tomford can't survive and is looking for a sale, it is natural to give priority to contacting the summit group, the behind-the-scenes owner of Zegna, who had a happy cooperation before.

In today's fashion circle, it is the trend of the times to hold groups together, and Tom Ford is no exception, and he also hopes to be embraced by large groups.

When I left Kering Group, I had a bad fight with Pinot Jr.

LVMH is not very interested in him. On the contrary, it is the top group, which has never had a make-up business that can be sold.

The acquisition of Tom Ford can also enhance its competitiveness in the cosmetics business.

But Tom Ford's appetite was too great, and he quoted a price of 50 billion US dollars when he came up. He really thought that the summit group was taken advantage of.

With Wayne around, Shen Hao was full of confidence, and directly rejected Tom Ford, asking him to sell whomever he liked.

Now Wayne is leading the team and plans to launch several explosive styles to make Prada famous for makeup.

Shen Hao trusted Wayne very much.

Don't look at Tom Ford's bullshit, but in the system evaluation, even top talents are just a handful of top talents.

But compared with the perfect talent, there is still a big gap.

With Wayne's talent, as long as he is willing to delve into it, it is only a matter of time before he comes up with a hit that is better than Tom Ford.

(End of this chapter)