Reborn I want to surf

Chapter 1016: Vain Reform

In the journalism world, there is a famous title: Southern Department!

This refers to the Southern Newspaper and Media Group, which is based in Guangdong Province, and has "Nanfang Daily", "Southern Metropolis Daily", "Southern Weekend" and so on.

The Southern Department is very controversial and will not be discussed here. I will only say that in the golden age of print media, Southern Metropolis Daily was once the leader of similar newspapers in China and the most influential brand.

Zeng Guangming is from "Southern Metropolis Daily", employee No. 37, known as the first generation of entertainment reporters in mainland China. He was Zhuo Wei's boss and trained Zhuo Wei step by step. Later, he switched from traditional media to the Internet and served as deputy editor-in-chief of NetEase Media. , is a very experienced media person.

He is willing to change jobs from NetEase, and Kuaishou must have given him a good treatment.

Sure enough, Kuaishou quickly held a high-profile press conference and officially announced that Zeng Guangming would join as a partner and chief marketing officer.

"Many people's impressions of us come from the article "The Cruel Story of the Bottom", which called Kuaishou 'the dark side of this glorious era'.

But in fact, everyone has misunderstandings about Kuaishou. Playing this kind of content is not our goal, and even making videos and live broadcasts is not our goal.

Kuaishou is a tool for recording and sharing, but some problems have arisen during the development process..."

At the press conference, Zeng Guangming spoke eloquently to reporters: "I am here to solve these problems. Kuaishou will still abide by the principle of value neutrality. Of course, we will intervene in some things that clearly violate ethics and law, but in the end Users still need to make their own judgments.”

"What specific measures do you have?" the reporter asked.

"It is inconvenient to disclose this, but please wait and see!"

"Then do you have the confidence to challenge Mi Dou?"

"Let me correct you, we are not challenging MiDou, MiDou is challenging us. Kuaishou has 3000 million daily active users and over 2 million users. We have an absolute advantage among users in non-first-tier cities. We are the market leader!"

"Kemidou is catching up quickly..."

"We will also improve quickly, so let's keep this gap!"

Zeng Guangming was full of confidence.

……

"Tsk tsk!"

After watching Zeng Guangming's press conference, Yao Yuan said, "This man is very ambitious. Not only does he not take us seriously, he doesn't even take the short video seriously."

"People who have been involved in the media for 20 years certainly have confidence. I found that people who come from print media have this problem. Even if they rely on the Internet, they still look down on the Internet in their bones."

Liu Weiwei curled her lips and said: "I asked Zhuo Wei, and Zhuo Wei's evaluation was: capable, extremely well-connected, very familiar with the entertainment industry, good at marketing, but looks down on the working people."

"What do you mean by looking down on the working people?" Yao Yuanqi asked.

"It's just, uh..."

Liu Weiwei thought for a while and said, "Maybe I have been chasing the entertainment industry for a long time and have become separated from the masses. I think I am noble."

"What's so noble about chasing the entertainment industry?"

Yao Yuan became increasingly confused and asked, "Zhuo Wei didn't say anything else?"

"He said that Zeng Guangming likes to integrate with the entertainment industry when doing projects, such as title sponsorship and the like."

"Gone?"

"Gone!"

"..."

Yao Yuan looked at Liu Weiwei for a while, waved his hand and muttered: "Forget it, I'll go home and take care of the child. I'll leave it to you."

He said go away.

Liu Weiwei shouted: "Are you really running away? Don't you care?"

"You can't even defeat this guy, so don't do it!"

.........Kuaishou Headquarters.

Zeng Guangming was the first to take office as the new official. He took the lead in setting up a marketing department to be responsible for brand communication and public relations.

At the moment, he is in a meeting.

"I have applied for a promotion fund of 5 million yuan. You must open up various publicity channels as soon as possible and do special things at special moments. I won't waste any more nonsense and just name them:

Contact Zhejiang TV to sponsor "Running Man"; contact Dragon TV to sponsor "Extreme Challenge".

Tencent Video is working with Xiaoguo Culture to launch a program called "Tucao Conference" to win the exclusive title, and I want to participate in person. Oh, forget it, I will talk about this myself!
There are also several movies such as "Grand Trail", "Passing Through Your World", "Railway Tiger", "The Ferryman" and "The Great Wall", to place their pre-screening advertisements.

There are also outdoor advertisements in big cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Nanjing, Wuhan, Chengdu and Chongqing, especially Beijing, Shanghai, Guangzhou and Shenzhen. I want to see Kuaishou in their subway stations! "

Zeng Guangming is very capable. He accurately found the "non-99 series" in the entertainment industry and placed advertisements on these resources.

He wants to break through Kuaishou’s user circle and break through from the bottom.

By the way: Yao Yuan has already taken over Mango TV, grabbing "Where Are We Going, Dad", "I Am a Singer", "Longing for Life" and "Flowers and Boys".

Zhejiang Satellite TV also grabbed a copy of "The Voice of China".

But after all, we can't grab all the variety shows. There are not enough production staff, and the funds are exaggerated. For example, in "Running Man", Deng Chao can get up to 3000 million per season, and Lu Han can get 4000 million.

Behind it is not only Zhejiang TV, but also the resources of Tencent Video and iQiyi.Yao Yuan offended both Mango Channel and Zhejiang Channel, so he naturally looked for cooperation with the other three 9BAT companies.

Zeng Guangming also saw this point clearly.

In addition, he added: “We also need to solve the problem of vulgar content and ban anchors and works that violate laws and disciplines.

Like Su Hua, I believe in the power of technology.I originally intended to let technology perform the review and let technology identify pornography, gambling and drugs in the content, but it is obviously not possible at present.

So we have to use artificial intelligence in addition to technology.

I have already sent out recruitment. This time I will recruit 1000 full-time reviewers. Kuaishou should be a great product. We must not be limited to the three low-income groups and must attract high-level users.

I don’t believe it, I can’t correct the so-called vulgarity of Kuaishou, I can’t correct those old 666! "

Zeng Guangming became more and more excited as he talked, banging the table with a loud bang.

Hiss!
With a new official, a new atmosphere, and an inspiring speech, everyone's emotions were aroused, and everyone was gearing up for a big fight.

Kuaishou is all elite talent, so there is a natural contradiction: a group of employees with 211, 985 degrees, or even more awesome employees serve a group of users with primary and secondary school education, eating shit, drinking urine, and exploding their crotches with firecrackers all day long...

This in itself is darkly humorous.

They don't want this, so they naturally look forward to innovation.

Zeng Guangming was even more ambitious. He left immediately after the meeting and personally went to the Sigma Building on Zhichun Road, where Tencent Video is located.

Relying on their own connections and common hostility to 99, they agreed on a cooperation in a few words: Kuaishou will exclusively sponsor the "Tucao Conference" that is being prepared, and Zeng Guangming will personally take the stage to whitewash Kuaishou with his complaints.

"Tucao Conference" basically has this function, and I don't dare to do anything really exciting...

When he came out after the conversation, he glanced sideways at the Yingshi Building opposite and snorted coldly: Others are afraid of 99, because they haven't found a blank space for 99. Don't compete in areas where others have a monopoly. You are looking for cooperation with 99's enemies. ah!

For example, Xiaoguo is a company for which he is very optimistic and believes that talk shows will create a niche in China. This program format is also suitable for "implantation" or "whitewashing".

……

Everything seemed to be going according to Zeng Guangming's plan.

Those 99 enemies were happy to cooperate with Kuaishou, and the talks went very smoothly, and reviewers were being recruited one after another. However, Zeng Guangming and Kuaishou made the biggest mistake:

They didn't realize that they relied on those old people to support themselves, and now, they were going to kill those old people!

(no more...

The salted fish season at the beginning of the month is over, and there will be another three updates starting tomorrow! )
(End of this chapter)